President and Founder at Triggers® Brand Consulting | 1st Behavioral Science Firm | TEDx Speaker | Discovered The Brand Connectome | HBR Author | People buy on INSTINCT, not need or loyalty
Everywhere you look, the notion that creativity drives effectiveness is on show. The unanswered question is "How do you get it"? That's the heart of Adtherapy's quest - to help marketers and agencies work better together to produce better quality commercial creativity. Yes, okay. But how? It starts with a common understanding of what good looks like, with strategy that tees up great ideas, with a common culture of pushing for better, all the time, both within the client and agency teams. That's easier said than done when either or both are missing some key skill sets and there's an inherent lack of trust in the work delivering, so the inevitable "making it safer" process happens.
Two things to read/watch on this:
1. My interview with Matthew Bull on how his role as Chief Creative Advisor for AB InBev and The Kraft Heinz Company has helped bridge the skills and trust gap and create better quality output. You can watch it below or read the article here:
https://lnkd.in/dTmnKCBi
Or read the accompanying article on The School of Thought: https://lnkd.in/drNWD4g4
2. Read the article by Contagious around the need for creative transformation, for building a highly creative culture: "Perhaps we are entering an era of renewed faith in the power of emotion and contagious ideas — the power of creativity. And yet, for every business truly embracing creativity, there are dozens more still producing bland, pedestrian, forgettable communications. Even those that happen to produce lightning in a bottle every couple of years seem to spend far more time falling back on category clichés and retreating to safe pastures."
Read it here: https://lnkd.in/dkteV_w2
How good is yours?
Join us at NSA-NT LAB with Tara Clancy, M.A. on Thursday, April 18th, 2024 from 6:30 PM to 8:30 PM CT!
Unlock the secrets of Iconic Client Conversions: 3 Simple Steps to Depict Your Intellectual Property (IP) So It Easily Converts Prospects into Clients. In today’s image-driven world, showing your prospects how your program benefits their audience is crucial.
Learn Tara’s 3-step process:
1.Understand the subtle psychology behind depicting your IP.
2.Explore graphic representations to make your IP meaningful.
3.Employ the #1 tactic for effortless prospect-to-client conversion!
No matter where you are in your speaking business, Tara’s insights will take you to the next level. Don't miss out!
https://buff.ly/442MbX8
Tara A. Clancy, M.A., is a leadership & workforce performance innovator, author, and creator of The Vitality Revolution™. For over two decades, Tara has been transforming audiences with her brain-based innovations and human psychology insights.
#NSANT#ClientConversion#BusinessStrategy#LeadershipDevelopment
"It’s through intimacy that we get understanding, not the data alone. Intimacy drives connection, and connection drives behavior."
✏: A recent Harvard Business Review article written by Marcus Collins (one of our 2023 #AMAHigherEd Keynotes)!
“But search behavior, purchase history, and site traffic are not who people are, they are merely byproducts of what people do because of who they are.”
Loved this article on how we can try to better understand customers/members on a deeper level.
"It’s through intimacy that we get understanding, not the data alone. Intimacy drives connection, and connection drives behavior."
✏: A recent Harvard Business Review article written by Marcus Collins (one of our 2023 #AMAHigherEd Keynotes)!
There are so many decisions to make when it comes to engaging an audience. And along the way, there are many biases that can lead to poor decisions. The science team Debut Group has put together a blog post with science insights and practical tips to help you and your team overcome the bias of temporal discounting. Link the link to learn more:
#events#eventmanagement#eventplanning
Discover the truth behind perfect ratings! 🌟 Ever wondered what exclusively 5-star ratings really mean? Join us on a journey as we unravel the mysteries and pitfalls of perfection. From the allure to the scepticism, we explore it all. Stay tuned for our upcoming article! #5StarRatings#Perfection#Transparency#Trust#ConsumerInsightshttps://wix.to/L5DlyWl
After Convention Talk 🌄 As the convention day comes to a close, the resonance lingers. Blending digital brilliance with what we know isn't just a theory; it's a strategy in action. It's not about fancy tools; it's about strategies that truly resonate. Let's keep the conversation going. Reach out – let's spark transformation together. 🌟🔥 #AfterConvention#NavigatorInnovation
Dive deeper into the world of Digital Opinion Leaders with part 2 of our YouTube series! Our Digital Insights & DEI Consultant, Brian Castle, gives more insights on the different personas of DOLs. Click the link to watch! #DOL#ThoughtLeaderThursdayhttps://bit.ly/47qYoWU
“You have to bear in mind what you’re buying. You’re buying customers, you’re buying revenue, you’re buying footprint and presence but you’re also buying people."
Fantastic insights shared by Matthew Parker, CEO of the highly acquisitive Babble, who spoke with our Senior Editor Jacob Ambrose Willson on the value of cultural integration in M&A.
Key discussion points include:
➡ Reasons behind M&A failure
➡ Assessing the culture of a target
➡ Integrating new staff
➡ Combining strategic rationale and cultural fit
Read the full article here: https://lnkd.in/exz-Ys9A#mergersandaquisitions#culturalintergration#leadershipinsight
President and Founder at Triggers® Brand Consulting | 1st Behavioral Science Firm | TEDx Speaker | Discovered The Brand Connectome | HBR Author | People buy on INSTINCT, not need or loyalty
1wThank you for sharing Christy!