Our next Movio Audience Award goes to the movie that attracted the highest proportion of infrequent moviegoers.
The winner is 🏆 The Super Mario Bros. Movie 🏆
In addition to driving the highest proportion of group admissions, this title also attracted the highest proportion of infrequent moviegoers (those attending < 2 sessions in the last 6 months), an enormous 23% higher than the average for all 2023 opening weekends recorded in the Movio Research Console.
The Super Mario Bros. Movie was a massive draw for getting moviegoers into the cinema, with 1/4 of its audience having not visited a cinema in over 6 months.
Tapping into the infrequent audience is often key to maximising box office return, which was reflected in the performance of The Super Mario Bros. Movie, breaking multiple several box office records, and grossing over $1.36 billion globally during its theatrical run.
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1moHeyyyy I know those guys. Miss working with y'all