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It’s no secret that grocers are looking to grow revenue through retail media. Creating relevant ads for consumers allows brands to grow sales and retailers to enhance their bottom line. #retailmedia #CPG #grocers

💥 Unleashing the Power of In-Store Retail Media: A Game-Changer for Brands! Dive into an insightful article by AdAge. In a post-pandemic world, supermarkets and stores remain the epicenter of consumer activity, with over 90% of transactions taking place in physical retail. Surprisingly, despite this, more than 90% of retail media budgets are directed towards digital channels. It's high time we recognize the untapped potential at the shelf-edge. Don't miss out on the future of retail engagement! Discover how Vestcom's shelfAdz is revolutionizing the way brands connect with shoppers at the critical point of decision. 🚀👀 #RetailMedia #ShelfEdgeInnovation #CPGMarketing

Dollar General is enhancing its retail media program by teaming up with solutions provider Criteo. The commerce media platform will work with the retailer's Dollar General Media Network (DGMN) arm to support onsite sponsored ad offerings. Through this arrangement, brand partners can access inventory and campaign execution and utilize Criteo’s self-service demand-side platform. Among other capabilities, brands can leverage DGMN’s inventory within their private market through Criteo’s retailer monetization platform. In addition, the technology enables brands to reach Dollar General’s digital customers who often build lists online before making their weekly in-store purchases. Omnichannel insights will be available for marketers to see if sales are taking place online or in-store. | Progressive Grocer https://lnkd.in/gATgumgr #retail #retailmedia #grocery #shoppers #media #digital

I'm honored to be among the luminaries lending their insights into #unifiedcommerce. My thoughts: “Unified Commerce recognizes that customers’ path to purchase is not linear with a start, middle and end. Rather, customers start, stop, circle back and move on to another retailer if they feel let down. The traditional idea of a linear path to purchase prioritizes transactions over relationships, which is the goal of unified commerce [prioritizing relationships] and what customers want and need now. Unified commerce is the key to retailers’ future.” #consumerjourney #shopperinsights #shopping #retail Aptos Retail

Lachlan Brahe is the new GM at Circuit by Cashrewards and shares his #retailmedia insights in this new Power Retail interview. Plenty more in the full Q&A, but here are Lok's four main reasons why retail media is becoming such a vital tool: 🛒 Retail media is a new, high-margin way for retailers to innovate and evolve their business models, enabling them to monetise their existing assets through the incorporation of advertising placements both in-store and online that will capture the attention of customers right across the sales path. 🛒 Customers don’t always want to shop on autopilot. A well placed ad can introduce a new brand, a new product variant, or a new bargain. Done well, retail media accompanies the customer journey, it doesn’t detract from it. 🛒 Challenging economic conditions require advertisers to be more conscious of what return on investment or return on ad spend their investment generates. Retail media’s capacity to track and report sales relative to media spend solves for this. 🛒 Advertisers & Media Agencies are always seeking competitive advantage and new ways to engage potential customers with attention-grabbing messaging. The customer base for retailers can be as large and effective as a media audience, so this represents a new and highly accountable addition to a media plan. #cashrewards #retail #media #advertising #shoppermarketing #trademarketing #marketplace #affiliate #PPC #retailnews #australia https://lnkd.in/gNcQnRY6

📊 Unlocking Retail Media for Omni-Channel Success 🛒 Ever wondered what Retail Media is and how it powers Omni-Channel success? 🤔 Let's break it down: Retail Media is a game-changer in advertising. It's when retailers like Sam's Club offer their digital platforms to brands for advertising. Here's the magic: It connects the dots between online and offline shopping. When you see an ad online and then make a purchase in-store, that's Omni-Channel at work! Now, back to Sam's Club. They're taking Retail Media to the next level! 🚀 🔍 Transparency and Shoppability ·      Advertisers now see revenue generated by ads. ·      Customers can add products directly from ads. ·      Bridging online campaigns with offline sales. 🎯 Enhanced Ad Features ·      Target "category" and "browse pages." ·      Highlight "hero" products in ads. 🌐 Expanding Network ·      Sam’s Club Member Access Platform (MAP) welcomes new partners. ·      Partners offer advanced campaign features. ·      Real-time, retargeted ads across the web. Retail giants like Sam’s Club continue to innovate, bridging the gap between data, advertising, and shopper experiences. Stay tuned for more! 🛍️💡 #retailmedia #omnichannel #advertisinginnovation #ecommercemarketing #retailtech To explore more on 'MAP,' visit their website: https://map.samsclub.com/

Retail Media; Who's next? Now CostCo are developing an ad business. It all makes sense: advertise close to the point of purchase; get data; show it works; repeat. But the reality is that the vast majority of CPGs are still taking baby steps, sometimes backwards and with a blindfold on, when it comes to exploding the potential of Retail Media in their businesses. Daedal has a unique approach that starts with the fundamental question of 'why'? Before moving through the transformational changes required to make Retail Media sing for ALL the stakeholders affected: brand; shopper; retailer; commercial team. So talk so us today and let us help! #retailmedia #costco #shopperengagement #quadruplewin #workwwithdaedal https://lnkd.in/eK_muh-m

Sarah Travis, president of Target’s #RetailMedia business, Roundel, explains how they’re making $1 billion in ad revenue. Roundel is responsible for ensuring that when a brand wants to promote its products, it can reach the right people with the right message at the right time, all while enhancing a customer’s experience. 🎯 Understand your shoppers and leverage first-party data insights to know what shoppers want out of their Target run, so you can step in to connect the dots between what brands are hoping to sell and what guests are looking to buy. 🎯 #Personalization is key - a data-driven approach creates a more meaningful shopping experience for guests as they’re able to easily find items that reflect their interests and preferences 🎯 Leverage #loyalty - Target’s loyalty program, Target Circle, has built trusted relationships with millions of members and can guide on what guests want most from Target Target launched its retail media business 15 years ago, it has grown more than 60% over the past two years and now represents $1 billion in revenue for the retailer. Want your very own retail media business? We’d love to talk you through it! https://lnkd.in/dZfcBN4N https://lnkd.in/erbZarpf Thanks Emily Crowe from Progressive Grocer, great article! #adtech #target #advertising #retailmedia Topsort

We're thrilled to partner with Schnuck Markets, Inc. as they ramp up their personalization efforts and help CPGs better connect with their shoppers. Check out this article in Grocery Dive to learn more about how Bridg helped Schnucks identify 6 million shoppers to support their retail media partnerships. Here's a sneak peek: 🛍️ Retail media success is no longer just for the Walmarts of the world. With expanded first-party data, smaller grocers can see outsized results in their retail media partnerships. ☕ With 6 million newly identified shoppers, brands now have the ability to get their message in front of the right customers at the right time with targeted advertising. 🛒 Now that Schnucks has expanded its known audience, the grocery chain is exploring smart carts and electronic shelf labels to create more in-store personalization opportunities for brand and advertisers. https://lnkd.in/e43R-26Y #rmn #cpg #groceryretail

Building out an ad business using its shoppers' data is a strategic move for Costco, ensuring its continued growth and competitive edge. With access to detailed insights about customer preferences and purchasing behavior, Costco can offer brands highly targeted advertising opportunities. This creates a new revenue stream and enhances the shopping experience by presenting members with more relevant products and promotions. Additionally, leveraging its rich data helps Costco stay competitive in the evolving retail landscape, where personalized marketing is becoming increasingly crucial. By capitalizing on its data, Costco reinforces its commitment to innovation and deepens its relationship with shoppers and brand partners. https://lnkd.in/dNFqhm46 #retailmedia #adtech #digitaltransformation