Another great Path to Purchase Institute Retail Media Summit, where we discussed/demo’d the tech driving the “race to $100B”, and the importance of a unified approach to onsite and programmatic strategies. Plus, Oz Etzioni, was recognized as a top 25 retail media commerce marketer!🎉 Learn more about our award here: https://hubs.la/Q02DCjM00
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The third annual State of Retail Media report is here! Budget shifts, incrementality measurement, preferred strategies... Skai asked 1️⃣0️⃣0️⃣ US consumer product manufacturers and agencies about the state of retail media - here's what we found out 👇 https://okt.to/FS0JEz
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The third annual State of Retail Media report is here...🔥 Budget shifts, incrementality measurement, preferred strategies... Skai asked 1️⃣0️⃣0️⃣ consumer product manufacturers and agencies about the state of retail media - here's what we found out 👇 https://okt.to/FHBcos
Skai's Third Annual State of Retail Media Report
skai.io
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🔥 Hot off the press 🔥 The third annual State of Retail Media report is here! Budget shifts, incrementality measurement, preferred strategies... We asked 1️⃣0️⃣0️⃣ US consumer product manufacturers and agencies about the state of retail media - here's what we found out 👇 https://okt.to/vNjeS1
Skai's Third Annual State of Retail Media Report
skai.io
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🌟 Join us on 13th September, 11:00 CET, as we'čč unravel the future of Retail Media in Europe. Hear from our Retail Media Working Group experts and gain a fresh perspective on the European retail media landscape. Dive deep into the yet-to-be-released 101 Guide to Retail Media, exploring its core definitions, trading dynamics, and pivotal measurement principles. Secure your spot for free today: https://lnkd.in/eus7mFms #RetailMedia #Advertising
IAB Europe’s Retail Media Webinar- The Next Wave of Advertising
https://iabeurope.eu
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The third annual State of Retail Media report is here! Budget shifts, incrementality measurement, preferred strategies... Skai asked 1️⃣0️⃣0️⃣ US consumer product manufacturers and agencies about the state of retail media - here's what we found out 👇 https://okt.to/KXh4Ru
Skai's Third Annual State of Retail Media Report
skai.io
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ICYMI: Retail media measurement standards developing rapidly, as IAB Europe launches latest guidance (Internet Retailing): by Paul Skeldon. IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised following a public comment period between February and March 2024, where a wide range of industry […] #DOOH #digitalbillboards #digitalsignage
Retail media measurement standards developing rapidly, as IAB Europe launches latest guidance (Internet Retailing)
https://digitalsignagepulse.com
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Chief Strategy Officer | Leadership | Marketing Science | Growth Strategies | Research | Insight | Innovation | Board Member | Business Development | Mentor
Get Katrina Smart 's POV on defining ‘connected commerce’, the need for standardized incrementality, and how the industry should be looking at the retail media measurement system in this piece from NewDigitalAge. #commerce #growth #CMO #marketing
Retail media networks and the need for standardised measurement - New Digital Age
themarsagency.dsmn8.com
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🔥 Hot off the press 🔥 The third annual State of Retail Media report is here! Budget shifts, incrementality measurement, preferred strategies... Skai asked 1️⃣0️⃣0️⃣ US consumer product manufacturers and agencies about the state of retail media - here's what we found out 👇 https://okt.to/UpbQtS
Skai's Third Annual State of Retail Media Report
skai.io
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8 retail media insights from Cannes Lions (Internet Retailing): From a Retail Media perspective, there was a lot more going on than meets the eye, writes Colin Lewis. Here are eight retail media related nuggets that were not covered off in all the hype: American accents were predominant: the event felt like every marketing professional from Cincinatti and Chicago – the epicentres of US […] #DOOH #digitalbillboards #digitalsignage
8 retail media insights from Cannes Lions (Internet Retailing)
https://digitalsignagepulse.com
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Helping performance marketers to plan, activate and measure digital campaigns through Skai's leading omnichannel marketing platform
🔥 Hot off the press 🔥 The third annual State of Retail Media report is here! Budget shifts, incrementality measurement, preferred strategies... Skai asked 1️⃣0️⃣0️⃣ consumer product manufacturers and agencies about the state of retail media - here's what we found out 👇 https://okt.to/JvbVXk
Skai's Third Annual State of Retail Media Report
skai.io
Digital Media Executive, Advisor & Investor
3wCongrats Oz!