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The convergence of digital and physical realms is becoming increasingly seamless. Zendaya recently captivated the online world by donning a stunning Thierry Mugler robot-inspired look from 1995 at her Dune premiere. Recently I encouraged the talented emerging designer and mentee, Kate Barton, to elevate her real-world (IRL) collection for New York Fashion Week through the innovative use of Virtual Try-ons (VTO). Virtual Try-ons serve as a powerful tool for Fashion Brands to seamlessly integrate the worlds of Web 2.0 and Web 3.0, offering customers a truly unique and immersive experience. The impact is remarkable, with conversion rates soaring and return rates plummeting. In this transformative landscape, companies like ZERO10 are at the forefront, paving the way for a multitude of exciting possibilities. I strongly encourage brands to embrace the future of fashion with these cutting-edge technologies! #fashiontech #futureoffashion Zendaya image: Daniel Leal / AFP via Getty Images Kate Barton image: Kate Barton

🚀 Trendsetters and tech aficionados! Prepare to dive into the innovative intersection of NFTs, Augmented Reality (AR), and fashion with visionary Sophie Maxx. Our latest feature article explores how Sophie is transforming the runway and retail space into a virtual playground for avant-garde expression and digital collectibles. 🎨 👗 As NFTs revolutionize ownership and authenticity in the digital realm, the fashion industry stands on the cusp of an AR revolution, and Sophie Maxx is leading the charge. This interview peels back the layers of tech that are redefining fabric, design, and experience in this glamorous sector. 💡 Whether you're in the tech industry, a fashion enthusiast, or simply intrigued by the evolution of digital assets, this conversation is a gem not to be missed! Immerse yourself in Sophie's world where pixels meet textiles, and discover how your wardrobe might soon exist just a click away in your virtual closet. 👉 Fuel your curiosity and elevate your professional insights by reading the full interview here: https://nuel.ink/1rquZ3 ➡️ Don't forget to like, comment, and follow for more groundbreaking content. Let's engage in conversation about the future of fashion and technology. What are your thoughts on the fusion of AR with everyday style? #DigitalFashion #AugmentedReality #NFTCommunity #TechInnovation #FutureOfFashion

Digital fashion boosts retention & engagement but also it boosts creativity and online conversations from consumers and designers alike, closing the gap between the two in the production process for feedback and circular communication design work from yet another collab from UNION AVATARS & The Immersive Kind Another-1 It’s time to start embracing digital fashion (be it in your design, production or merchandising Keep learning, the future is ours or make circular ---------------------------------------------------------------------- Thoughts? ————————————————————————— Like this? Follow Jasmine Cheong | Ring the 🔔 ⬇️⬇️ Subscribe to LUXE L3VERAGE newsletter, an extension of LuXuré Lab ✨ https://lnkd.in/g9WWVePF Don’t miss out. For the Jas💕 edit of #immersiveexpeiences, #futureoffashion & #luxurybrands; #emergingtech to fuel your brand's 2023’s #immersivebrand #luxurystrategy or #futureoffashion

🛍️ Digital fashion house SYKY unveiled its latest collection by visual artist and designer GLITCHOFMIND, a rising talent from Syky's incubator. The designer's debut virtual fashion collection combines art, fashion, and editorial to create a unique form of "storytelling couture." 🛍 "Digital fashion is revolutionizing the luxury fashion landscape by breaking down barriers to creativity and accessibility. It provides an expansive canvas for expression that transcends traditional limitations." - Glitchofmind. 🛍️ The fashion industry is heading towards a more personalised and innovative approach, where the lines between the wearer, the creator, and the medium begin to merge. This shift opens the door for more innovative and emotionally engaging experiences, leading to endless possibilities for the industry. 🛍️ At iiNDYVERSE we have created a platform that allows creators, brands and retailers to use AI-enabled marketing automations that create rich brand storytelling & customer experiences that increase engagement, loyalty and spend. #BrandStorytelling #ImmersiveExperiences Source: Vogue Business, Blockster, nft now

Tommy Hilfiger, through his investment firm Hilfiger Ventures, has created his own #fashionstylinggame targeted at #millennial and #older GenZ #fashion consumers. It’s the first #mobilegame to launch using #generativeAI that enhances #3D looks — meaning the #graphics are a step up from what’s currently on the market. Elements of gaming have been expanding beyond traditional video games, bleeding into metaverse worlds, social media and e-commerce. For fashion brands, gaming is a way to broaden revenue streams and tap into younger consumers. The opportunity is often centred around the notion that players express themselves through their avatars and — because they socialise in these worlds — are keen to pay to upgrade their appearances. A fashion styling game adopts a slightly different angle, hoping to appeal to more traditional fashion consumers. - Maghan McDowell | Vogue Business

In Chennai, whether you step into a restaurant, stroll along the beach, or settle into a movie theatre, you're bound to encounter a huge crowd eagerly seeking moments that leave a lasting impression. In a nation as populous as India, where lifestyles are constantly evolving, people are longing for pleasant experiences, even if it means digging a little deeper into their pockets. Recent Movie blockbusters are raking in hundreds of crores in revenue, and music concerts and events draw thousands of enthusiastic attendees, some willing to spend a significant sum—15k to 50k for a single ticket. This trend underscores a fundamental truth: people crave memorable experiences, and they're willing to invest in them. At Fashionous, we recognize that to stand out in this bustling landscape, we must harness the power of technology to create a great customer experience. Imagine being able to customize your fashion journey through virtual and augmented reality. Blending technology with a human touch is the key to delivering something exceptional. Here is a small video created by our team showcasing such an experience centre which we intend to build in future! #customerexperience #experiencecentre #fashionous

✨ It's time to stop clinging to old ways and start embracing the 3D tech revolution in the fashion industry. 🚀💚 👋 We're living in exciting times, where 3D tech is revolutionizing the way we design, produce, and wear clothes. From reducing waste with digital prototypes to creating inclusive designs with digital avatars, the possibilities are endless! And the best part? It's just the beginning. 🎈🌈 So let's stop clinging to outdated methods and start leading the way into a more sustainable, inclusive, and tech-savvy fashion era! Are you with me? #3DFashion #FashionTech #SustainableFashion #InclusiveFashion #FashionRevolution

Ok... so Style3D Fashion Ai just got a whole lot bigger. More tools. More workflows. More impressive. 👌 Speed your design processes, be inspired, get ideas, create a masterpiece. Digital innovation reinvented. Style3D 💥 #aiforfashion #digitalinnovation #aiadvances #digitalfashion

OMG! 😍 Milan Fashion Week Goes High-Tech: Robots, AI, and NFTs Take Center Stage The traditional world of fashion is embracing the future, and Milan Fashion Week bore witness to this tech-infused revolution with major players leading the way this year. Here some of my faves: 🤖 HUGO BOSS 'Techtopia' Experience: HB embraced AI with open arms, presenting "Techtopia" as part of their runway collection. Attendees were welcomed by Sophia, an #AI-powered robot decked out in Boss attire, setting the stage for an immersive journey through the brand's Innovation Lab. 🎟️ Diesel's #NFT-Powered Showcase: Diesel took a bold step by dropping 300 "Metamorph" NFT tokens, which served as exclusive invites to their Spring/Summer 2024 showcase. These lucky token-holders were treated to a techno-apocalyptic presentation that featured a unique soundtrack by Senjan Jansen. 🪐 Coperni Paris Generative Approach: Pioneering the fashion tech revolution, Coperni has been at the forefront of online virality since Bella Hadid's spray-painted dress performance during #ParisFashionWeek. This forward-thinking brand continues to push boundaries. 🎮 Gucci Gaming Triumph: Gucci set a gold standard with its gaming strategy, engaging users across platforms like Roblox, NAVER Z (ZEPETO), and QQ. Gamers can virtually experience the Gucci Ancora show and even watch the IRL collection from a digital theater. Gucci's Web3 initiatives have drawn an impressive 53M users, proving the power of gaming in the brand's arsenal. 🌐 Avavav Firenze's Digital Pivot: Avavav Firenze returned to the digital realm, collaborating with Web3 design studio Only Ever. Their crowd-sourced "Hoofster" shoe, enabled by Web3, made its debut on the catwalk. Avavav's community played a pivotal role in co-creating this innovative piece, signaling a new era of Web3-centric collaboration. In the era of tech-driven fashion and NFTs making waves at Milan Fashion Week, which tech-infused trend are you most excited about: AI-powered experiences, NFT fashion shows, or immersive gaming collaborations? Share your fashion-forward thoughts below! 👇🏻🌟 🚀 #MilanFashionWeek #FashionTech #NFTs #AI #Web3 #Innovation

Can a realistic avatar be a runway model?👗 In the fashion and entertainment industry, #3Davatars are gaining popularity as virtual models that strut down digital catwalks and participate in advertising campaigns. The blending of traditional and digital models is enhancing the #fashion industry by creating a space where both models can work together in collaboration. This cooperation allows the industry to celebrate the authenticity of human models while exploring new creative and technological dimensions. Realistic avatars redefine our approach to fashion. Designers have a virtual blank canvas to experiment with an infinite variety of styles, textures, and forms, opening the doors to innovation in fashion design and encouraging creators to challenge the limits of what is possible👩🎨 The incorporation of #avatars plays a crucial role in advancing #diversity and #inclusivity within the fashion industry. Avatars offer a powerful means to empower a broader and more varied representation, allowing for customization that mirrors a diverse array of identities and body types. 💡Fashion constantly evolves; technology has seamlessly integrated into this transformative process. How do you perceive this ongoing evolution?