Cody Michalowski’s Post

Get strategic and help guide decisions for where we invest our marketing focus!

#hiring Head of Marketing, Accord, United States, fulltime #jobs #jobseekers #careers #Accordjobs #NewYorkjobs #SalesMarketing Apply: https://lnkd.in/dUeFNycb My client are a dynamic and rapidly growing Series B-funded start-up headquartered in the heart of New York. Committed to transforming industries through cutting-edge AI-based predictive intelligence solutions, they specialize in optimizing operational efficiencies and redefining the future of decision-making. They are currently looking for a Head of Marketing to lead their strategic marketing efforts.Position Overview:As the Head of Marketing, you will play a pivotal role in shaping and executing their marketing strategies, driving brand awareness, and propelling their market presence to new heights. You will spearhead initiatives that resonate with their target audience, positioning them as a leader in the AI-powered predictive intelligence space. Responsibilities:Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with their business goals, focusing on customer acquisition, brand positioning, and revenue growth.Team Management: Lead and mentor a dynamic marketing team, fostering a collaborative environment that encourages innovation, creativity, and professional growth.Brand Positioning: Craft a compelling brand narrative that showcases their AI-based predictive intelligence solutions as transformative assets within the operational optimization landscape.Demand Generation: Drive lead generation efforts through targeted campaigns, content marketing, and events to expand their customer base and drive revenue growth.Product Marketing: Collaborate closely with cross-functional teams to develop and communicate the value proposition of their AI solutions, ensuring consistent messaging and positioning.Market Insights: Stay abreast of industry trends, competitive landscape, and customer needs to continuously refine marketing strategies and ensure market relevance.Partnerships and Alliances: Identify and cultivate strategic partnerships that enhance their market reach and drive mutual business growth.Budget Management: Efficiently allocate resources to maximize marketing impact while adhering to budgetary guidelines.Analytics and Measurement: Establish key performance indicators

#hiring *Director Client Advice and Management (HCP)*, Dallas, *United States*, fulltime #jobs #jobseekers #careers #Dallasjobs #Texasjobs #SalesMarketing *Apply*: https://lnkd.in/gDfHiVJf Director Client Advice and Management (HCP) Location: New York Office: New York Agency: Initiative - United States Ref#: 4225 Business OverviewWe believe in the power of media to reshape our industry and orchestrate a brand's entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it's creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.There are four I's in Initiative and these represent our core values and behaviors. INDIVID YOU ALITY - you bring your genuine and unique self to and into the work, every day. INSTINCT - you're tuned in and armed with intelligence; you have a bias for action - shit happens when you're around. IMPACT! - you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large. IMAGINATION - your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.Position OverviewThe Director, Client Advice and Management, supports the Group Director in their mission to deliver business-appropriate, best-in-class solutions for Initiative clients. You partner with the integrated Initiative team and across Mediabrands SBUs to ensure brilliant strategy, design, flawless execution, and most importantly, delivery on KPIs and business results for your client.You support the Group Director in day-to-day management of the client and the internal team. Your daily insights will keep your Group Director ahead of the game with your category expertise, status updates and proactive guidance. You have excellent knowledge of your clients' business and are an authority on Initiative and the SBUs to your clients, colleagues and staff. You identify challenges and opportunities, both internally and externally, and seek solutions that achieve the

FIELD MARKETING HOW THE WORK-DAY BE LIKE: You love exploring the market and gather market intelligence. You are a storyteller and can talk to new people in the network. You enjoy doing field marketing stunts. You understand the tricks of outbound & inbound customer acquisition. You own everything that brand would do on the field for branding boost or revenue generation. If this sounds like you, apply here: https://lnkd.in/gJj-2QM8 #GTMHiring #GoToMarket #FieldMarketing #FieldSales #MarketingHiring #GoToMarketHiring #MarketingCampaigns #FieldMarketingCampaigns #MarketingEvents #FieldMarket #BusinessDevelopment #BusinessDevelopmentHiring

𝐂𝐡𝐢𝐞𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐎𝐟𝐟𝐢𝐜𝐞𝐫 (𝐂𝐌𝐎) 𝐇𝐢𝐫𝐢𝐧𝐠 𝐒𝐜𝐨𝐫𝐞𝐜𝐚𝐫𝐝 The CMO is a strategic role that is responsible for driving growth and achieving results through strategic planning and execution, cross-functional management, and expertise in key marketing channels and trends. 🎯 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐌𝐚𝐤𝐢𝐧𝐠: Minimise biases and make hiring decisions based on predefined criteria, ensuring fairness and attracting diverse candidates. 🎖️ 𝐑𝐞𝐝𝐮𝐜𝐞𝐝 𝐫𝐢𝐬𝐤 𝐨𝐟 𝐡𝐢𝐫𝐢𝐧𝐠 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬: A systematic process for candidate evaluation, promoting objective and consistent assessments. This guarantees that all candidates are judged against the same criteria, minimising the risk of costly hiring errors. 📊 𝐀 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐛𝐞 𝐮𝐬𝐞𝐝: The scorecard comes with everything you need to start hiring today, including interview questions and evaluation criteria. Ready to find the right Chief Marketing Officer for your organisation? Check out the free Hiring Scorecard: 🔗https://lnkd.in/dgDR_t_k #scorecardMonday #hiring #HR #TalentAcquisition #HiringScorecard #Wisnio #WisGPT

Marketing operations specialists play a vital role in the success of any marketing organization. They are responsible for ensuring that marketing campaigns are executed efficiently and effectively, and that marketing data is collected and analyzed in a way that helps to improve marketing performance. Specifically, marketing operation specialists can - Identify and streamline inefficient processes. - Track and measure marketing campaign result. - Ensure alignment with buniess goal. - Improved data-driven decesion making. - Improved collaboration and communication between cross-functional teams. In addition to these specific benefits, marketing operation specialists can also provide valuable insights and advice to marketing operation leadership. They can help to identify new marketing opportunities, troubleshoot problems, and ensure that marketing teams are using the best practices. To improve the effectiveness of your marketing operations, then hiring a marketing operations specialist is a wise investment. #mops #marketingoperations #marketingautomation #marketingoperationspecialist #leadership

Chief Marketing Officer (CMO) For Hire https://lnkd.in/gW-vtnPA The key could be hiring a Chief Marketing Officer (CMO), a seasoned executive skilled in planning and executing top-notch marketing strategies. Insights into identifying when your business needs a CMO, how to hire one and what benefits they can bring to your organization. Key Takeaways of Chief Marketing Officer (CMO) for Hire - A Chief Marketing Officer (CMO) is a key player in a company. They make sure that everyone knows about the business by creating ads, analyzing buyer trends and managing marketing teams. - Hiring a CMO comes with many benefits such as access to expert knowledge, saving money on marketing needs, and short-term support. - You hire a CMO by identifying your needs and budget, and looking for someone with relevant experience in successful marketing strategies. - Fractional or part-time CMOs are great for small businesses needing top skills without paying full salaries. But they may not provide long-term support like full-time CMOs would offer. - The right choice of CMO must fit well with your team and understand what you want from them so they can hit the ground running when they join your team. Clear communication is important for this role to work successfully in any business setup. Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice? Schedule a Deep-Dive Marketing Analysis for Your Medical Practice: https://lnkd.in/gFAbkniJ #Healthcare #Medical #Marketing #SEO #DigitalMarketing #HealthcareMarketing #MedicalMarketing #HealthcareSEO #MedicalSEO #PlasticSurgery #CosmeticSurgery #DoctorMarketing #DoctorMarketingMD

Chief Marketing Officer (CMO) For Hire https://lnkd.in/gMPKqyiX The key could be hiring a Chief Marketing Officer (CMO), a seasoned executive skilled in planning and executing top-notch marketing strategies. Insights into identifying when your business needs a CMO, how to hire one and what benefits they can bring to your organization. Key Takeaways of Chief Marketing Officer (CMO) for Hire - A Chief Marketing Officer (CMO) is a key player in a company. They make sure that everyone knows about the business by creating ads, analyzing buyer trends and managing marketing teams. - Hiring a CMO comes with many benefits such as access to expert knowledge, saving money on marketing needs, and short-term support. - You hire a CMO by identifying your needs and budget, and looking for someone with relevant experience in successful marketing strategies. - Fractional or part-time CMOs are great for small businesses needing top skills without paying full salaries. But they may not provide long-term support like full-time CMOs would offer. - The right choice of CMO must fit well with your team and understand what you want from them so they can hit the ground running when they join your team. Clear communication is important for this role to work successfully in any business setup. Need Strategic Marketing Guidance For Your Doctor's Office, Healthcare, Medical, Clinic, Medspa, Plastic or Cosmetic Surgical Practice? Schedule a Deep-Dive Marketing Analysis for Your Medical Practice: https://lnkd.in/gyHuveuC #Healthcare #Medical #Marketing #SEO #DigitalMarketing #HealthcareMarketing #MedicalMarketing #HealthcareSEO #MedicalSEO #PlasticSurgery #CosmeticSurgery #DoctorMarketing #DoctorMarketingMD

#hiring VP of Partnerships & Strategic Marketing, San Diego, United States, fulltime #jobs #jobseekers #careers #SanDiegojobs #Californiajobs #HRRecruitment Apply: https://lnkd.in/dfFBF73B SUMMARY:The VP of Partnerships and Strategic Marketing is a seasoned commercial and marketing expert within the organization. They leverage their industry knowledge, marketing skills, and extensive business development experience to identify, establish, and guide partnerships for the organization. Additionally, they play a pivotal role in supporting and facilitating the expansion of the company's product offerings.This VP of Partnerships and Strategic Marketing collaborates closely with other members of the executive team, including the CEO, CSO, VP of Sales, and COO, to execute the company's business development initiatives. Their primary responsibilities include setting ambitious partnership objectives in conjunction with senior management and overseeing the entire process, from evaluation and sourcing to negotiation and implementation.Success in this role is determined by the VP of Partnerships and Strategic Marketing's ability to enhance the company's market share while maintaining brand consistency, enabling the application of the organization's technology platform in new product areas, and expanding the company's brand presence across various supply chains in which it operates.RESPONSIBILITY:The tasks involve developing and implementing a strategy that prioritizes products based on technical feasibility, manufacturing viability, routes to market, and profit potential. This strategy should be regularly reviewed and updated based on new insights. Working with financial planning and senior management, the goal is to identify and execute various partnership opportunities, such as Joint Development Agreements, Distribution partnerships, and consumer engagement. Identifying target customers and alliance partners, creating market participation and marketing strategies, aligning sales and marketing priorities, and extending company's visibility through promotion is essential. Specific marketing and partnership goals should be established in line with overall business objectives, and their budgets managed. Keeping an eye on industry trends and adjusting project priorities accordingly, building business cases to support marketing strategies, increasing brand awareness while maintaining alignment with the company's technology platform, and tracking competitors are all part of the role. Understanding and communicating product benefits and ROI to customers and partners is crucial.REQUIREMENTS:The ideal candidate should have a decade of prior experience in senior roles related to Business Development, Marketing, and Alliances. They should possess a proven track record in formulating and executing market strategies, establishing partnerships, and building brand recognition. Specific exp

#hiring Head of Marketing, Accord, United States, fulltime #jobs #jobseekers #careers #Accordjobs #NewYorkjobs #SalesMarketing Apply: https://lnkd.in/dUeFNycb My client are a dynamic and rapidly growing Series B-funded start-up headquartered in the heart of New York. Committed to transforming industries through cutting-edge AI-based predictive intelligence solutions, they specialize in optimizing operational efficiencies and redefining the future of decision-making. They are currently looking for a Head of Marketing to lead their strategic marketing efforts.Position Overview:As the Head of Marketing, you will play a pivotal role in shaping and executing their marketing strategies, driving brand awareness, and propelling their market presence to new heights. You will spearhead initiatives that resonate with their target audience, positioning them as a leader in the AI-powered predictive intelligence space. Responsibilities:Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with their business goals, focusing on customer acquisition, brand positioning, and revenue growth.Team Management: Lead and mentor a dynamic marketing team, fostering a collaborative environment that encourages innovation, creativity, and professional growth.Brand Positioning: Craft a compelling brand narrative that showcases their AI-based predictive intelligence solutions as transformative assets within the operational optimization landscape.Demand Generation: Drive lead generation efforts through targeted campaigns, content marketing, and events to expand their customer base and drive revenue growth.Product Marketing: Collaborate closely with cross-functional teams to develop and communicate the value proposition of their AI solutions, ensuring consistent messaging and positioning.Market Insights: Stay abreast of industry trends, competitive landscape, and customer needs to continuously refine marketing strategies and ensure market relevance.Partnerships and Alliances: Identify and cultivate strategic partnerships that enhance their market reach and drive mutual business growth.Budget Management: Efficiently allocate resources to maximize marketing impact while adhering to budgetary guidelines.Analytics and Measurement: Establish key performance indicators