I don't know where I heard this the other day, but I 100% agree...
I think it was on the Y-combinator Startup School videos on YouTube.
Either way...
Here's what they said:
"Whenever you hear the term:
"growth hacker"
RUN!"
Couldn't agree more, and I'd like to add a few more to the list:
"AI for Sales, you either adapt or you die."
"Sales is changing so fast... {insert the horseshit you made up to feign value in your solution/product/offering}"
So, with all of 👆 bullshit, what did we get?
1. The endless news of missed revenue/quota goals
2. Revolving door/Massive layoffs
3. Shrinking role tenures across the sales org
So, what is every sales org doing to slow the bleeding:
1. Hiring more SDRs
2. Investing in more tools
3. Missing revenue goals, a higher velocity revolving door, and a continued shrinking of role tenure across the board.
The only thing that is modern about sales these days is how fast and tall you stack useless tools in our sales tech stack.
"I had no idea you could stack shit that high." (credit: Full Metal Jacket, circa 1987-Drill instructor meets platoon scene. cc: Trent Snider).
What do you do instead?
Well, that's a longer conversation, and I'll start it by sharing this with you:
If you are trying to get your first customers, grow an existing territory/market, or plan to expand or dominate in another territory/market, it's not meetings you need, nope...
You need to "Get the word out" about what you are doing.
Use frontline reps to spark digital journeys.
Tell marketing, "Hey, we put outbound sales/phone team is going to be making some noise, so marketing you better have your name on because we are driving/herding target/market traffic right for our website, right into our inbound funnels.
See what I did there?
You're beloved sales and marketing silos LEVELED!
Anyone who knows me knows I believe that sales and marketing are the same thing, so I don't have those silo problems everyone talks about.
Whatever, you don't care.
With success in mind,
Shawn
#TalkSoon