Colie Edison’s Post

Sharing some incredible organizations and companies I've recently connected with, all working to empower women in sports: 👏 empowHERed: Founded by Meghan O'Donnell, M.S. and Samantha Ward, EmpowHered is on a mission to advance women in the industry. They offer mentorship and resources aimed at accelerating career growth, promoting self-care, and cultivating meaningful relationships. 👉 Valeur: This innovative platform aggregates and showcases sports salaries and compensation, advocating for transparency and creating opportunities for women in sports to understand and assert their true worth. Leadership for Valeur includes Arianna Criscione, who also serves as the Head of Football Operations for Mercury/13 and brings her wealth of experience as a former professional soccer goalkeeper. 🎉 GRIT Public Relations: Led by Amy Chastain, Grit Public Relations works closely with student athletes to share their stories and create lasting impressions in the sports world. 🔥 Be sure to follow and connect with these inspiring organizations! 💬If you're working in the sports industry and are passionate about empowering and expanding opportunities for women in sports, don't hesitate to reach out. Let's connect and collaborate to make a difference! #sportsbiz #womeninsport #equity

🎾 🏀 🏒 ⛳ As we witness a transformative shift in the sports landscape, it's clear that the empowerment of female athletes is not only a societal imperative but also a smart business move. Brands that align themselves with the rising influence of women's sports not only contribute to positive social change but also tap into a market with immense potential. 👇 Check out this insightful article that highlights the increasing global attention on women's sports and emphasizes the strategic importance for brand sponsors to recognize and invest in this growing market. #fandom #WomensSports #SportsMarketing #marketresearch

I had the privilege last week of presenting live on stage at the Ministry Of Sport 'Women in Sport' Summit on the Gold Coast. The comprehensive YouGov Sport - 52 page white paper that I presented at the conference is now available to purchase. If you are a brand or sporting organisation and is genuine in wanting to grow viewership in women's sport this report is a must. The report covers 3 pivotal questions: 1️. What is the problem? It investigates the viewership gap between men's and women's sports, detailing whether disparities exist and quantifying their extent. 2️. Why does the problem exist? It delves into the key perceptions and reasons that may deter sports fans from watching women's sports, or not tuning into them to a greater extent. 3️. How can we solve it? It unveils 10 forward-thinking strategies that sports organisations, leagues, and clubs can put into action to boost women’s sports viewership.

The future growth of sports is female!

Empowering Women in Sports: Reflections from Becki Wronko Civello As we transition from #WomensHistoryMonth to #DiversityMonth, Becki Civello’s recent insights are timely. As the COO of Next League and Founder of Next League's Women's Group, Becki has embraced her role as a champion for women in the #sportsindustry. Her reflections offer both inspiration and a call to action for those of us committed to #genderequality and #diversity. Becki highlights significant strides within her organization: The launch of the Next League Women’s Group, which has nearly doubled in size, offers a vital forum for women to gain #leadershipskills and build industry connections. Promotions within Next League have doubled female representation on the Leadership Team, adding a strong female perspective at the executive level. Her initiatives extend beyond internal efforts: Next League’s impactful partnerships, such as their commitment of $100,000 to the Ladies Professional Golf Association (LPGA) Foundation and the formation of the Next League USOPF Endowment Fund, underscore a dedication to creating lasting #socialimpact. The introduction of the "Next in #SportsTech: Rising Future #TechLeader" award highlights a commitment to recognizing and fostering talent among #womenintechnology within #sports. These efforts are part of a broader strategy to cultivate an inclusive environment and promote diversity within the #sportsindustry. Becki's personal story and professional achievements serve as a powerful reminder of the impact one individual can have in driving change. As Becki quotes Jackie Robinson, “A life is not important except in the impact it has on other lives,” her actions exemplify this ethos, striving to create a more equitable landscape for the next generation, including her two daughters. Her dedication inspires us to reflect on our own roles and the impact we can have within our industries. Let’s continue the conversation and push for progress in gender equality and diversity across all sectors. Glad to know you, Becki! Thank you! #Leadership #DiversityAndInclusion #WomenInSports #SocialImpact #GenderEquality

Discover the game-changers in Forbes' 30 Under 30 2024 in Sports, such as Shannon Rhodes, leading innovation in sports software at the NBA, and Kyle Kuzma, the co-founder of Barcode sports drink This diverse lineup offers a glimpse into the industry's future with a strong emphasis on gender equality, racial diversity and cutting-edge contributions in technology and new sports. Read and learn more about the leaders shaping the sports landscape of tomorrow in the article below: #Strides #Forbes30Under30 #FutureLeaders #SportsInnovation

As the final whistle blows on the Women's World Cup, let's remember that the end of the tournament doesn't signify the end of our commitment to women's football. The passion and energy that the tournament ignited should not fade away. It's our responsibility to keep that flame burning brighter than ever. The journey towards equality and recognition in women's football doesn't end with the closing ceremony. We have a crucial role in pushing boundaries, dismantling barriers, and creating a platform where women's football thrives. It's about building on the momentum, keeping the conversations alive, and harnessing the collective energy to drive positive change. Every goal, every match, and every moment during the World Cup has left an impact on all of us. Now, let's channel that impact into action. Let's work tirelessly to elevate the women's game, inspire the next generation of players, provide more avenues of opportunity, and shine a spotlight on the remarkable achievements of women athletes. As the new school year approaches, our focus intensifies. We're gearing up to empower even more young women and girls through football, education, and mentorship. The journey ahead is exciting, and we invite you to join us. Whether you're a supporter, a partner, or someone who believes in the transformative power of women's football, you can play a vital role in our mission. You can stand with us by supporting, sharing, and championing our cause. Every contribution, whether big or small, helps us make an impact. We're not just watching the game – we're changing it. Let's keep the energy alive, pushing forward and raising the bar. Your support is what makes this movement possible. ⚽💪🌟 #WomenInFootball #EmpowerHER #InspireChange https://ow.ly/kTn850PCh8e

A Summer of Women's Sport: Igniting a New Era of Female Participation Powerful strides have been made in women's sport this summer, with attendance, viewership, and investment records being shattered. Receiving the recognition it rightly deserves is just the beginning; the growth seems poised to be exponential. Jordan Guard, former footballer and founder of WSA, reflects on the sizzling summer of women's sport in her recent article. Click here to read - https://lnkd.in/eH5YefPV #WomensSport | #WomensSportIndustry | #SportIndustry | #SportNews | #SportsSponsorship

Whatever happens tonight one thing is for sure: what happens on that football field won’t stay on the field. Sport is a powerful platform for change. It can capture our attention like few other areas of life do. Our National CEO, and former Matilda, Tal Karp, saw it in her professional football career and we’re lucky enough to see if every day across the Y in our various sports and recreation sites.   When we shift the state of play for women and girls on the sporting field - like our mighty Tillies are doing - we don’t just create change for women in sport. We create change for girls in our playgrounds and women in our workplaces and communities. We change the narrative about what women can do and what we are expected to do. When a girl plays sport, and is admired for her talent, her skill, her grit - it's a game changer. We shift the way the world sees us, and the way that we see ourselves. Now and in the future, let’s show women and girls where they belong - at the Y, on the world stage and wherever they want to be. Amy Hill Jarrod Dobson Tirzah Bokelund Amaresh Devanesen Alli Carr Andrea Kane Lauren Pollock Georgia Prideaux Jenny Rex #morethansport #theY #FIFAWWC #TilItsDone #whereyoubelong #gamechanger

Seattle's sports scene, from the Mariners to the Kraken, is breaking norms with women executives in key roles. It's a powerful shift towards inclusivity in leadership, across gender, race, and background. The city's thriving sports landscape attests to the positive impact of such diversity. Other cities and industries, take note - diversity in leadership isn't just good; it's transformative! https://smsng.us/3DhiZiC