Global Marketing Director, Senior Marketing Director, Marketing Director, International Marketing Leader, 🎙Host
You can't just hope to become a global brand, it is a very intentional and organisational wide decision that needs to be backed in every way. You can't hope that sales can lead without any marketing air cover, you can't expect to just rinse and repeat and have the same success everywhere doing the same things. I have learnt a lot from these mistakes, I don't have the answers, but the more leaders I get to speak to about this the more I know what I have learnt from these mistakes are the same as so many marketers that are trying to figure out their global marketing approach. Check out this episode with Colin Westcott-Pitt who knows more than a thing or two about this topic https://lnkd.in/eDUVihTR and check out Diplomat Agency that has been set up to help brands starting out on this journey
🌏 Becoming a global brand isn't something that just happens, you have to decide as an organisation that it is a shared ambition. Colin Westcott-Pitt discusses the approach to building a global brand in this fascinating episode. Listen here https://lnkd.in/eE727byJ Watch here https://lnkd.in/eaX_tRgT
Thanks for your insightful post about global brand expansion. The challenges companies face when aiming to become global brands. At Diplomat Agency, we agree that achieving global brand status requires intentional, organization-wide commitment and strategy. Our experience aligns with your observations - successful global marketing cannot rely solely on sales efforts or a one-size-fits-all approach across different markets. We've designed our agency specifically to address these common pitfalls and guide brands through the complexities of international expansion. Our team leverages extensive cross-cultural expertise to help companies develop tailored, effective strategies for each target market. Whether it's market entry planning, localization strategies, or optimizing existing international operations, we're here to help turn global ambitions into reality. Thank you again for highlighting this important topic. We look forward to continuing the conversation on strategic global brand development.