Hank Barnes from Gartner introduced the New Chasm and continues to lend insights into Enterprise Technology Adoption (ETA) profiles which helps define how companies make technology decisions. Hank's updated model is specifically for discontinuous innovations or new ways of doing things which has an impact on virtually all tech related decisions. This is a useful framework to think more critically about how and why decisions are made. The revised diagram uses quadrants to represent the two main drivers: risk tolerance and decision maturity and show highs and lows. Read more at https://hubs.la/Q02wz2k20 #OrganizationalSuccess #Innovation #Technology
Adrian Romero
2mo
Really vibing with Hank Barnes take on customer attitudes and tech adoption. Can't wait to see where this fresh visual approach takes the conversation next!
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2moHank Barnes writes some of the best material about technology decision making. This article resonates with a great perspective on how companies should approach picking the right technology.