Coterie’s Post

The 2024 Edelman Trust Barometer reveals that politics and brands are now deeply intertwined. Consumers are expressing their political views through their purchasing decisions, with 60% buying or boycotting brands based on political stance. For Chicago brands, adopting a multi-local approach and staying true to core values is crucial. As Richard Edelman (CEO, Edelman) states, "Brands play an essential role in providing hope and inspiration in a society riven with fears." Read More: https://bit.ly/3XnqFv9 Did you miss Richard at the Exec Club’s Edelman Trust Barometer? Discover how institutional leaders can earn trust as stewards of change on the Executives’ Exchange! Listen Now: https://bit.ly/3Xn9TfC #WhereTheFutureMeets #ExecClub #ChicagoNews #ExecutivesExchange #Podcast #Edelman #EdelmanTrustBarometer #ChicagoBusiness #BrandStrategy #ConsumerTrust

“When you consider there are millions, billions of people on TikTok that you are narrowing down from to select the right person to represent your brand, it can be overwhelming, or it can be a great opportunity. And so it's being really smart about that criteria you lay, to find that right person.” Jane Chandler, VP of Public Relations at BarkleyOKRP More super smart insights from Jane, BarkleyOKRP's Joseph Spencer, + likekind's founder Pam Potts on our latest edition of This Modern Brand. 🎧 Here the the full episode + more: https://lnkd.in/gtKjDnQn. #ModernConsumer #InfluencerMarketing #WholeBrandThinking

Stop showing up authentically 😕 Yes, you should show up as yourself, but there's one key element to consider 🔑 There's a fine line when it comes to potentially oversharing stuff that your audience doesn't really care about and that doesn't help you when selling your program As you're building your online presence, it's important to show your professional side You can still have fun and show what your favorite TV show is in your Instagram Stories But if you're looking to establish your business online, focus on whether or not your content is helping your audience solve their issues

What are host Vicki Wilson Bohlsen's takeaways from her conversation with Vanessa M. Branco of Sunbolt in this month's episode? Take a listen to Vicki's thoughts on how to grow a company's audience and enhance their marketing exclusively on LinkedIn! #BCorp #Takeaways #BusinessForGood

Janette’s Take On….Harvey Weinstein New York Rape Conviction Overturnment. In this Janette’s Take On…my new segment replacing Media Insights with Janette Video Training & Blog Series, I take on Harvey Weinstein’s New York Rape Conviction Overturnment. Don’t forget to share your opinions in the comments below. Watch Monday at https://lnkd.in/gYg9ia3y #JanetteBurke #JanettesTV #JanettesTVPodcast #JanettesTakeOn #HarveyWeinstein #Conviction #MeToo

✨Social Media Story Time✨: The Time My Page Lost 2,000 followers in 2 weeks I have directed @broccolicity 🥦 socials for the last 6-8 months. Since the last festival, we saw significant growth and even went viral a few times. A couple of months after the festival, our co-founder, Marcus Allen, asked me to be a little more aggressive with the content we put out. In response, I ideated a series that leaned into our social impact efforts at the org. The goal was to highlight our community partners + people from the city and leave them with tangible benefits in hopes of meeting a need. In addition to launching #behindbroccoli on Instagram, we posted culturally relevant UGC, informational content, and what we all love… 🎶music 🎵. Our posting cadence increased, and our engagement steadily went up until December, when we LOST about 2,000 followers in two weeks - right during Christmas time. It was my worst nightmare 😱. Right after the holiday, our social media specialist, Angelina Saintil, dropped another Behind Broccoli episode on Instagram. This video got 26k likes, 345k views, and mentions from notable city pages like @washingtonianprobs + @dmvnewz. We gained over 4,000 followers in 5 days. WHY?! HOW?! ✨impact + opportunity + relevancy ✨ The follower drop allowed us to shed unengaged followers and connect with a community that appreciates our content. This episode aimed to focus on DC-centric issues that often go uncovered. The highlighted Behind Broccoli episode took us to my local Giant store in Southeast DC, where Angelina's storytelling deeply resonated with our audience. Check it out here: https://lnkd.in/epgNn33m Takeaway: Social Media Managers don’t get discouraged by your metrics report; continue to focus on the mission for your online community.

How to Get Ongoing Media Exposure Using Seasonal Stories

Can Gen Z jumpstart JOANN’s recovery? JOANN has launched a new campaign aimed at Gen Z to tap the generation’s budding interest in sewing. Are there strong enough drivers behind Gen Z’s interest in sewing to support a long-term trend? Carlos Arámbula "I like this for JOANN. When your core consumers are unable to keep you in business, you must find new ones." Gene Detroyer "In today’s world, there are too many distractions for other activities…Gen Z is a generation raised on electronic dopamine. I just don’t see crafts competing in the long term." Clay Parnell "Leveraging social media and influencers in ways they likely have never done may push JOANN outside their comfort zone, but it’s a necessary step…" Read the full article here: https://lnkd.in/gZnp-495

“Nonprofit professionals are trained to position their mission as this great critical need that it is…  But there’s also a value proposition.” -Stacy Huston ❓  What’s yours? 🙋🏽♀️ It starts with your superpowers. ❓  What are superpowers? 🙋🏽♀️ Superpowers are what make you UNIQUELY great. ⁉ Lots of nonprofits share a vision (a world without ___, or a world with ___) ⁉ Lots of nonprofits even have similar missions. So why would a partner support your nonprofit? ✨ Because of your superpowers.  You have a unique value proposition. Talk about it. So, tell us – why you? I'll play... why Beth? ✅ I can find your superpowers, ✅ I challenge you to focus on your value not what’s lacking, ✅ I make the complex simple and the lofty tangible,  ✅ and, I’m funny (so they tell me) Be sure to listen to this conversation if you haven't yet, there's tons of inspo and more than "one good thing". Then, let’s talk about how to articulate your value and make your mission happen– easier.  https://bit.ly/47sO53C

A challenging and difficult watch - but so important to understand the risks and danger facing children and young people in the online space, and the ongoing effects of uploading content. The influencer and kidfluencer space is an area that is quickly gaining attention, and just because it doesn't premiere on our televisions doesn't mean it's not content. When we're working with children and young people as content-makers and the content will be seen in the digital space, we need to be aware of the risks to children in that environment and what their participation in our content can look like. We are in effect bringing them to the attention of more eyes and accounts than they may be used to, and they should know what that means for them. I frequently chat with children, young people and their families about things like fan accounts, unwanted messages and messages from strangers, doxxing, abuse and pile-ons. To me this is the equivalent of strapping a helmet on a child's head and sending them off on a bike ride. If they're going to be in this space it's up to us adults to protect them. #childsafety #onlinechildsafety #childprotection #facebook #instagram #meta #tiktok #influencers #kidfluencers