Coterie’s Post

CANER TURNS 1️⃣ AT BUTTERMILK Wowee - what a f*cking 🥇 amazing 🥇 year already it’s been working with Buttermilk (have a look at this vid & my Directorial debut, brought to life by the King Agripa Badza), my highlights include: 🌱 Big client expansion (Mugler, Prada Beauty, Valentino, V&R): ✅ 👏 New client wins (Gap, Marc Jacobs, and more tba): ✅ 🧑🧑🧒🧒 Team expansion (From just little ol’ me to 3 leading olympian Strategists, soon to be more…): ✅ 🧠 Dept/ specialism expansion (Premiering Content & Creator Strategy at the agency, setting up an initiative to matrix wider teams once a month into Strategy with a Hogwarts flavour, building new Archetypes and Personas and providing Thought Leadership): ✅ I can’t wait to see how the next year unfolds … and s/o to my amazing team Sienna Santer, Josie Day, Dan Sutton for everything you do for me/ us every 👏 day 👏 AND, of course, to my incomparable founders Jamie Ray and Motez Touqmatchi for believing in me, what we’re doing and all the jokes, silly antics and sensational chaos along the way. #1yearanniversary #strategy #influencermarketing

Is your brand currently partnered with another like-minded brand? Brand collaborations are a powerful tool when done right. Let’s look at the most intriguing partnerships! Shoutout to the amazing brands building these great partnerships: Pip & Nut | B Corp, Butternut Box | B Corp, Kraft Heinz, The Absolut Group, Red Bull, GoPro, Frito-Lay, and Taco Bell!   Are you enjoying these slideshows? What topics would you like us to share insights on? Let us know in the comments!      #brandcollaborations #brandpartnership #parternships #brandtrackin 

𝐂𝐨𝐨𝐫𝐬 𝐂𝐨𝐯𝐞𝐫𝐞𝐝 𝐈𝐭𝐬 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐠𝐨 𝐅𝐨𝐫 𝐀𝐥𝐥 𝐓𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 | 𝐁𝐞𝐬𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈 𝐒𝐚𝐰 𝐓𝐨𝐝𝐚𝐲 There are times when brands simply get it right. And today, Molson Coors Beverage Company is that brand. The problem: women hockey player's names on the back of jerseys get covered up by the player's hair. Molson's solution (as a sponsor of the PWHL): Adjust where the player's names go on the back of the jersey. Using Molson's words: 𝑾𝒆 𝒄𝒐𝒗𝒆𝒓𝒆𝒅 𝒐𝒖𝒓 𝒏𝒂𝒎𝒆 𝒔𝒐 𝒉𝒆𝒓𝒔 𝒄𝒐𝒖𝒍𝒅 𝒃𝒆 𝒔𝒆𝒆𝒏. 3 reasons I love this solution: 1. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 - Not only does Molson understand the target audience, they've identified a key problem AND a creative and easy-to-implement solution. 2. 𝐎𝐮𝐭𝐬𝐢𝐝𝐞 𝐭𝐡𝐞 𝐛𝐨𝐱 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠 - Jerseys are a staple of every sport. And yet, this is the first time this ingenious solution has been implemented (to my knowledge). This is a great example of being innovative, solution-oriented and thinking outside the box. Put another way, zigging when everyone else zags. 3. 𝐕𝐚𝐥𝐮𝐞 𝐀𝐝𝐝 𝐅𝐨𝐫 𝐀𝐥𝐥 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫𝐬 - This new approach provides added value to every key stakeholder: Molson increases its brand recognition, brand awareness and brand reputation. The players gain more visibility and exposure. And the fans win by being able to see the names of their favorite players on the backs of jerseys. It also allows player's names to be seen on the jerseys when fans are wearing them in the streets. This is a win-win-win. Another day, another W for women's sports. Kudos to everyone that had a hand in bringing this idea to life - it's a marketing masterclass. Molson Coors Beverage Company PWHL Front Office Sports #spencerspotlight #creativemarketing #molson #coors #pwhl #sportsmarketing #brandmarketing #marketing #creativity #creativecontent #sports

Our latest LBBonline - Little Black Book article delves into Paddy Power's successful Euros campaign starring Danny Dyer. We discuss the power of aligning the right celebrity, creative, and timing when it comes to impactful brand partnerships. Check it out at the link below. Come on, England! 🏴󠁧󠁢󠁥󠁮󠁧󠁿 #ItsComingHome #BrandPartnership #TalentConsulting

This is why we partner with Trust & Will as an integral and integrated component of thorough financial planning and guidance from our advisors.

🚀 Dive into Johnnie Walker's masterful brand integration in Brazil! 🇧🇷 From treadmills to exclusive rewards, they've truly walked the talk. Discover how they: 🔹 Fostered community through collective achievements. 🔹 Elevated their brand with captivating visual installations. 🔹 Amplified their reach with strategic associations. 🔹 Boosted organic shares with unique, memorable experiences. Navigating shareability in diverse markets isn't a walk in the park. But with the right approach, brands can create moments that not only resonate, but also spread far and wide. We are Exposure21, your experts in Brazil! 🇧🇷 #BrandIntegration #JohnnieWalker #SocialMedia #MarketingInsights #Immersive

I was thrilled and honored to give my point of view on the Bud Light Boycott yesterday at the SMU Cox School of Business. Student reaction and participation was awesome! This is my 5th year with the SMU Business Leadership Center! BTW- My findings: *Sound strategy to target tomorrow’s LBGT beer drinkers *Monumental executional failure… Marketing Malpractice! Highly polarizing spokesperson doesn’t appeal to beer drinkers VP’s interview ignited a firestorm of adverse commentary Poor approval process and governance *Inconsistent with “Easy to Drink. Easy to Enjoy” company mission *Remember to Love Your Customers! Additionally…1)separate ideology from traditional customer-based decision making; 2) understand that controversial business decisions will be highly scrutinized by internet commentators who can influence customer thinking; 3) always to talk to your heavy user customers before embarking into a social conversation; 4) marketing leaders don’t “own the brand” - they are custodians; customers own the brand.

Contrary to popular belief, brand representation isn't just for industry giants. Sailor Guevara's latest article for Distiller sheds light on the critical considerations for craft distillers contemplating whether to hire a brand ambassador, including navigating the hiring process and how to effectively support a rep post-hire. Drawing on her decades of experience in brand ambassadorship, Guevara demonstrates how smaller brands can harness the power of brand ambassadors to forge meaningful connections, enhance consumer engagement, and navigate the competitive spirits market effectively without overspending. Case studies from Santa Fe Spirits and Distillery 291 provide valuable extra context. Read the full article: https://lnkd.in/gE4hsFw2 #brandambassador #craftdistillery #craftspirits #spiritsindustry

🚀 Ready to ignite your next sales campaign? 🚀 Let us replicate the success we brought to 🍾 Moët Hennessy 🍾 during the crucial pre-Christmas period! Our team elevated sales rates, ensured compliance in national accounts, and empowered staff through training and incentives to amplify brand advocacy. Curious about maximizing your campaign impact? Reach out today and let's see what we can achieve together! #fieldsales #fieldsalesexecutive #drinksbusiness #salesdrive #salesexcellence #fieldmarketing #consultancy #drinksconsultancy #drinksindustry #SalesBlitz #CampaignExcellence #BusinessGrowth