Courtney Hiller’s Post

Election years for advertising teams come with intensified competition and increased costs. Just with any other real-world event that can shake up you advertising plans, we see this every four years with the election. So how should advertisers plan to work under these tense conditions? In Forbes, Courtney Hiller has some sound advice. “Accept uncertainty, but face it with the right playbook, and you can position your brand for success during turbulent times—and thrive when calmer days eventually arrive.” It’s an odd time for advertisers but one they can power through with the right playbook! #Advertising #ThoughtLeadership #ElectionYear

Political ad spending is expected to grow by 30% in 2024, and it's not just the candidates who are spending the big bucks. 💸 Even if you don't have a billion-dollar marketing budget, you can make a big impact. Take a look at the different types of political advertising and find out how you can make a splash by reading this post: https://buff.ly/3wesmiE #Election2024 #SocialMediaSuccess #PoliticalBranding

💡 $16 billion in ad campaigns for 2024's election, but here's the twist: Experts are eyeing beyond traditional media to digital and out-of-home advertising. Curious why? Uncover the strategic shift that's reshaping political campaigns. Get the insights at fucimo👇

“It’s a test run for the future" Presidential elections are like the The Olympics and The World Cup- only held every four years and are massive advertising moments. This is a transition election- not just between presidents but also between cookies. Is the industry ready to crank targeting up to 11? Can chrome handle it all? What do you do with all those iOS/Mac owners? If Facebook is a great targeting platform, but no one uses it, does it still influence an election? If the pipes fail, how does that impact how much a candidate can spend (and how and where)? Will Google rug pull the cookie just weeks before the election (odds say yes)? Who will lean hard on deterministic IDs? Who will wrestle with truncated IP for householding? Who's got that Zip Code targeting? Who thinks physical mail is a better strategy (many do, actually)? It's not too late to start training, but ask yourself one question first: Are you betting on the past 🔭or the future 🔮? H/t Mark Stenberg for the write up 🙌

How will the exponential increase in political digital advertising in 2024 affect the market? Take a look. https://lnkd.in/dWebshSd   #2024election #digitaladvertising 

The political landscape in 2024 is anticipated to be even more volatile than 2020. Understanding the potential ramifications and proactively crafting your strategic approach is paramount for achieving success in the upcoming year. Explore our blog for further insights.

My latest blog post dives into a study that explores the ⏫️💥 markups and behind-the-scenes costs of campaign advertising. Let's just say my friends from other creative services industries (hello ad producers!!) are gonna be a bit jealous. Plus, I've got the scoop on the 2024 election ad spending frenzy, with some campaigns already splurging millions while others pinch pennies. 🗳️💸 But here's the thing: the LinkedIn algorithm seems to be keeping this info a little hush-hush. 🤫📉 So, I need your help to spread the word! If you find this post eye-opening, give it a like and share it with your network. Click the link below to read the full scoop and help me outsmart the LinkedIn algorithm! https://lnkd.in/gicMSXWh #PoliticalAdvertising #CampaignFinance #2024Election #advertising #media

As the 2024 election cycle approaches, the importance of a well-crafted media strategy for Outdoor Recreation and Attractions brands cannot be overstated. Our team takes a look at the political advertising outlook for 2024 in this blog post, take a look and you will find information about what to expect and insights on how to prepare as you plan for next year. #MediaPlanning  #Advertising #Advertisingandmarketing #attractionsindustry #OutdoorIndustry #MediaPlanning  #Digitalmarketing https://lnkd.in/giUacD_b

Between limited inventory and higher costs, an election season can be disruptive to your brand's advertising strategy. As political campaigns ramp up spending, many brands are left wondering: how do we advertise effectively during a highly competitive election season? Navigating the complexities of political ad cycles requires a strategic approach and expert guidance. Check out three political ad trends that are taking shape, and how you can combat the challenges posed by political windows: https://lnkd.in/gBhhGrcx

Viamedia on Political Advertising: “The Calm Before the Storm” - Advertising, subject as it is to economic trends and swings and consumer attitudes, can often be uncertain and unpredictable. One of the few certainties of recent decades, however, has been the steady growth of political advertising. It occurs largely in even-numbered years of course – but indeed it does occur… big time. https://bit.ly/4ecV19E