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Want to know how brands like The North Face are championing Pride all year round? In our latest Drop, Daniel Stevens from Influencer’s in-house creative and strategy team Impact Studio, explores how brands can work with creators to celebrate LGBTQ+ communities throughout their campaigns, throughout the year, and what brands like The North Face are doing to lead the way. Read the full Drop on The Drum now! #influencermarketing #bcorp #pride

Start your morning by taking a stand! Everyone has a role to play in raising awareness about key global social issues. It can be as simple as, elevating your digital spaces with these meaningful and one-of-a-kind wallpapers → https://we.tl/takingastand Together, we can make a difference by highlighting and supporting the causes we believe in ✨

💡 'We don’t know until we need to know it.' This striking truth is at the heart of our newest episode of The Rainbow Bull. As we navigate how addressing human, intellectual, social, spiritual, and financial capital can lead to a flourishing family legacy through an inclusive lens, our conversation sheds light on the crucial knowledge gaps many advisors face in regard to wealth planning for the whole family, even the members who might feel like a minority. Whether you're part of the LGBTQ+ community or an ally, this episode serves as an essential guide to understanding the intricacies of building and preserving wealth. 🌈 Tune in – because knowing is half the battle. https://bit.ly/3VHdzrm #TheRainbowBull #Families #GenerationalWealth #Inclusivity

💡 'We don’t know until we need to know it.' This striking truth is at the heart of our newest episode of The Rainbow Bull. As we navigate how addressing human, intellectual, social, spiritual, and financial capital can lead to a flourishing family legacy through an inclusive lens, our conversation sheds light on the crucial knowledge gaps many advisors face in regard to wealth planning for the whole family, even the members who might feel like a minority. Whether you're part of the LGBTQ+ community or an ally, this episode serves as an essential guide to understanding the intricacies of building and preserving wealth. 🌈 Tune in – because knowing is half the battle. https://bit.ly/3VHdzrm #TheRainbowBull #Families #GenerationalWealth #Inclusivity

Our Mission - Kyra Gleeson We want to make an impactful lasting and positive change within the workplace and in society. Together we need to break down those barriers which are currently there creating the divide. We want everyone to be equal without fear. To redefine and create the new ‘NORMAL’. We want everyone to have the freedom and comfort in researching, learning and better educating themselves on the LGBTQ+ community. To have the confidence to ask questions and being more open minded to learn and understand rather than being scared of saying the wrong thing. Only by asking questions can we learn and grow. Let’s all create a safe space for everyone to flourish and be their authentic self. We have 3 key messages to remember which will help make this dream become a reality: Love is Love Unified we Succeed Only by speaking out can we create a lasting change #PrideMonth #ConnectWithPride #LoveIsLove

Are brands the new battleground for social issues? Recently, Bud Light's commemorative can sent to Trans Influencer and Activist Dylan Mulvaney caused a stir within their core audience, leading to a backpedal that alienated the audience that supported it. Meanwhile, during Pride Month, Target faced backlash for removing merchandise from their Pride Collection, despite having a decade-long tradition of supporting the LGBTQ+ community. In our latest episode of Brand2Brand, "Bud Light vs. Target: The Challenges of 'Woke' Marketing Moves," we examine two notable cases that shed light on the importance of authenticity and commitment when outwardly supporting social issues. Tune in to the episode to uncover the marketing lessons we’ve learned from “The Bud Light Effect” and beyond. https://bit.ly/3OjNsmm

Happy Pride Month!🌈 Pride Month is about celebration. But its also about using our skills to challenge statistics, make change, and push for better, more inclusive, services. According the Human Rights Campaign Foundation, 3 in 10 LGBTQ+ adults have experienced discrimination based on their identity while trying to access financial advice. Studies also show that LGBTQ+ individuals face a unique subset of financial difficulties at a disproportionate rate. So, when it comes to providing financial planning for LGBTQ+ individuals, there are a number of elements at play. Any great financial planner will recognise these elements and consider them in their planning process. They will support you, act as a sounding board for your own ideas, boost your confidence (both financial and personal), increase your control, and help you see your future with extreme clarity. Everyone deserves to feel clear, confident, and in control. It is our job to make that happen. #pridemonth2024 #financialservicesindustry #financialplanning #londonwealthmanagement #diversityandinclusion

Are you paying the invisibility tax? 💸 If you're part of the 2% of women business owners who reach $1M+ in annual revenue and you're ready to hit $10M as fast as possible, you cannot afford to be invisible. Particularly if you're part of the BIPOC, LGBTQ+, and other historically under-recognized communities, your entrepreneurial journey is bigger than you as an individual, and the next generation needs to see that leadership can look like they do. Being invisible sends its own message. We can't continue to let the stereotype that all business executives are white straight men drive the conversation. PR can light the fire under your business, so you shine bright in the universe that matters most to your mission and message. ❤️ Shoot us a DM to see how PR can help boost your visibility in the next three months.

#PrideMonth is not over. In fact, in some cities like Tacoma, WA, it is just starting! This year there seems to be more backlash against our community, but as this piece by NPR points out this backlash is a result of increased visibility, and has been perpetuated by a small group of bad actors. "Corporates have NOT stepped away from the LGBTQ+ community and nor are they going to. Honestly, in order to future-proof their business, they have to include our community. When you look at GenZ reporting, 30% identify as or are LGBTQ. That is the future consumer and employee." With visibility comes backlash. Our community has had peaks and lulls between progress and backlash. "What the people who lead these backlashes don't understand is that every time they go after us it inspires people to come out and be visible." When it comes to corporate sponsorship much of the pressure to participate comes from employees. Today we are seeing ERG groups fight back against the backlash. Let's continue to be visible and let everyone know that we are not going anywhere. If you are in #FinTech and #FinServ and want to work with the LGBTQ+ communities, stay strong on your conviction because the future is #Gay! If you want to find out about UNITY™ Programship at Females and Finance and the other affinity groups of Females and Finance Community, please follow us, join the group and tag others who you know are part of our community! Sheryl Hickerson, Peggy Haslach, CFP®,CLU®, Katie Kimball Dyer Tara Meehan Karen Melo Ticas, CFP®, RICP®, WMCP® https://lnkd.in/gGCA8c88

Happy Pride Month! As brands kick off their Pride campaigns, it's crucial to remember that success in 2024 hinges on authenticity. A truly impactful campaign reflects how a brand genuinely supports the LGBTQ+ community as a dedicated ally. Dive into the attached deck I created and share it with your colleagues. You'll find important facts about the history of Pride Month, the meaning of rainbow washing, inspiring examples of successful marketing campaigns, and tips on how to support the community every day—not just during Pride Month. #pridemonth