Cronin’s Post

The past few years have been a roller coaster for #FDI worldwide, but one thing is certain — inflows to the U.S. remain active even as domestic pipelines start to dry up. C Studios Managing Director Steve Duncan shares four approaches EDOs can use to divert marketing attention overseas and increase their community’s share of FDI in the year ahead. #InvestmentPromotion #EconomicDevelopment

"For this industry to find success in the long term, all actors in the industry (brands, agencies, creators) must work together on professionalizing the sector." Sergi Cerrato is right. We just had a similar conversation with some friends in the business. Right now, it seems like a lot of players in this business are throwing spaghetti on the wall and seeing what sticks. There's no defined or clear-cut pricing model, leaving creators and brands wondering if they're getting short-changed or leaving money on the table. There's a lot of gatekeeping, and there are scores of bad actors who're just in general not doing the right thing (and downright illegal things like asking creators to refrain from disclosing partnerships, for example). We can all do a better job to make this a vibrant and respected industry. #influencermarketing #marketing #digitalmarketing https://lnkd.in/esej7fhv

Good Attitude makes Good Performance

Many investor/agency partnerships use this SHADY tactic: Creating all brand assets under the agency's name, not the brand's. ⛓ This gives agencies LEVERAGE to potentially hold brands hostage by controlling access. ‼️ It's unethical, disrupts operations, and halts growth - Normally you get sold by the “sales guy” or agency owner and passed down to their junior marketing associate and the results usually reflect that. This is exactly what we saw before taking over this account. #shady #conflictofinterest #hostagethreats

Brands paying agencies for pitches? 💡 Well, that's like a standing ovation for the opening act, not just the headliner. Such a change could be a win-win, fostering innovation, stronger partnerships, and a healthier ecosystem for brands and agencies alike. However, Brands may become more selective in the agencies they invite to pitch, potentially limiting opportunities for smaller or newer agencies. Additionally, the cost of paying for pitches could be passed on to consumers, leading to higher prices for products and services. Overall, if brands started paying agencies for their pitches, it would mark a significant departure from the status quo and could lead to a more balanced and innovative advertising industry. It's a concept worth exploring to improve the dynamics and sustainability of the agency-client relationship. It's time to roll out the red carpet for creativity! 💡💰 #PitchingInnovation https://lnkd.in/d4q6-bKj

The whys of why we are building a radically new, trust based approach to Media Agencies with Re:Motive Media, kept BEDROCK - Humanised Intelligence and R&D separate from activation. Still, both being part of a broader community within the open innovation ecosystem at LA PIPA IS LA PIPA. #postdigitalmedia #modernmarketing #trustmatters

The ABP Group, a leading media conglomerate, has announced the appointment of Soumava Maiti as its Chief Marketing Manager... Read More At:- https://lnkd.in/dTMMXNra ABP Network #media #announced #appointment #chief #marketing #manager #news #media #newsupdate #newsfeed #newsflash #newsmedia #trendingnews #latestnews #dailynews #todaynews #breakingnews #englishnews #dailynewsupdate 

I've worked on sponsor deals ranging from $50 Million down to $10K. Here are 5 questions creators should ask themselves before doing a brand deal: 1. Do you like the product? It sets the tone for future collaborations. Working with clients you respect and value will result in better content, potentially more sales for them and more work for you. 2. Can you negotiate on your own or do you need help? Some creators can handle it themselves, while others rely on trusted managers or agents.  Know whats right for you. 3. Do you understand the contract? Smaller creators should be aware of potentially burdensome clauses, like all liability falling on you. Negotiating may not be an option, but awareness is crucial. 4. Do you know your worth? Find out industry standards for pricing Instagram, TikTok, or YouTube posts. Consult your peers, managers, or agents for realistic expectations. Try not to guess or accept the first offer. 5. Do you understand your client's expectations? Both parties have roles to play. Creators should know that the most important thing for advertisers is respecting brand guidelines and content delivery timelines. Knowing this upfront ensures a smoother and happier collaboration. Happy dealmmaking! #brandedcontent #creatoreconomy — Like this post? Click my name + follow + 🔔

https://lnkd.in/eVhuRXu5 Good work from Contagious following up from their original interview with Michael Farmer to look at the wider implications of agency business models with The Business Model Company Co-founder Caroline Johnson. “is the billable hour the main culprit? It's more than that. It's the way we equate our value to effort. We don't value creativity. What we are valuing is the effort it takes to deliver that creativity; that's what we're monetising. So we're focused on effort and trying to monetise effort, not the value of creativity to deliver fantastic outcomes and business results for our clients. And that has caused a complete crisis in our industry [...] the burnout rate of our talent, the lack of respect that we have commercially as an industry. There are so many really obvious symptoms to the problems of being on the wrong model." Creativity and commerciality provide the framework for how value is commercialised. Given the new Contagious home, something relevant too for Ascential and Cannes Lions International Festival of Creativity

On growing old. Throughout my life I’ve been in hundreds of agency pitches. The thing you always ask going into a pitch is this: What is the client looking for? Because here’s the thing: Platforms can just deliver exposure and customers mostly do what they always do: returning to their repertoire of familiar brands. Hence, there never was any magic. All an advertiser can do is try to make sure the ad is delivered to potential customers and that those customers can identify who is addressing their needs and how. That’s all it is. But that is an hell of a hill.