Crystal Kao’s Post

Financial services marketing can feel like a tightrope walk. How do marketers balance regulatory requirements and data privacy with the personalized brand experiences customers expect? Wells Fargo, First Horizon Bank, Tredence Inc., and LiveRamp can show you how. Watch this on-demand webinar to discover finserv best practices to maximize marketing performance in 2024.

🚨🚨🚨 "JPMorgan Chase & Co. Launches Chase Media Solutions, a New Digital Media Business, Connecting 80 Million U.S. Consumers with the Brands They Love". JPM will Let Advertisers Target Customers Based on Spending Data. The new unit called Chase Media Solutions will let marketers tempt Chase customers with targeted deals and discounts related to their spending history. Marketers in the new program will only pay the bank when a customer makes a purchase. Chase’s entry in the “everything is an ad network” ecosystem doesn’t involve selling advertising space in the traditional sense, like on TV screens around its branches. JPM key metrics to promote this new line of business: $1.5 trillion - annual credit and debit sales $8.4 billion - Chase Offers drove $8.4B in spend to merchants who ran on JPM offers 63 million - digitally engaged audience Are you ready to have your spending habits transformed into the ultimate marketing masterpiece? It's like turning your everyday purchases into front-page news no ? 🛍️📰 Personally, I'm not enthused about this prospect, and I sincerely hope that JPMorgan Chase will provide users like myself with the choice to opt in or opt out of this service, rather than implementing it by default. Revolut entered into this alley last year, but with a different approach, when they rolled out new advertising solutions to help brands connect with its customer base and to advertise in its app through widgets, banners and carousels, alongside sponsored search listings (see link in comment below). See here JPM press release https://lnkd.in/e-w5PMNP https://lnkd.in/eu3XsDJi Efi Pylarinou Jason Mikula Marcel van Oost Bryan Clagett Ron Shevlin

This move is likely to send shockwaves across the financial services industry as JPMorgan Chase & Co. moves fast to monetize its payments data insight advantage. "The new unit called 'Chase Media Solutions' will let marketers tempt Chase customers with targeted deals and discounts related to their spending history. Marketers in the new program will only pay the bank when a customer makes a purchase." -Arcady Lapiro For example, when we consider American Express' "closed-loop" revenue / value streams, they're heavily predicated on proprietary end-to-end cardholder + merchant data insights which begs the question, "how will this resonate? The Fiserv's and FIS's of the world have been investing heavily to unify relationship data to deliver richer, more predicative cross-selling insight to their financial institution partners with solutions like 'Card Expert'. 'https://lnkd.in/g9jFDjvw However, as my Mother always told me, "Timing is everything;" as decades of underwhelming delivery, missed roadmap promises, and poor CX, financial institution leaders are considering structural changes in their vendor partners in ways unlike ever before. Can data insight focused solutions aimed at anchoring mission-critical core account processing advantages continue to insulate these Goliath's for tomorrow? Will the global market shifts towards 'open banking' and 'headless' platforms continue to be an existential threat to these players. JPMC can be one of the very few legacy FI's that can be considered a formidable fintech threat Goliath's can't silence via 'catch & kill' strategy. The world's largest bank being able to offer downstream insight : value capture as these fintech providers struggle with their own legacy technical debt & resourcing. Given the news that JPMC was once courting Discover Financial Services who owns PULSE, a Discover company - the implications are even more interesting. Having sat in on many a strategic partner (issuer + acquirer) partner value reviews, these marketing insights drive wildly popular differentiating value programs like "Shop Small." Having a financial institution player like Chase will undoubtedly have material ripple effects on Visa & Mastercard, too. What do you think?

Have you heard of this new trend? This popular trend is sweeping social media and consumers are implementing this new saving strategy but according to a recent article published by @theguardian this so call fad can be financially detrimental to consumers. To read more visit- https://lnkd.in/eWBhhniT #stayintheknow

It's incredible how swiftly the year is moving, and here we are already in May - I am thankful for life and for another opportunity to reset and refresh our financial strategies. This is a pivotal month to elevate our understanding of financial literacy and the crucial role of consumer protection. I am encouraging you all to deepen your knowledge and ensure you’re not only managing your finances well but also safeguarding your rights in the financial marketplace. But maybe your saying “Eman why is this important?” And put simply consumer protection is all about the laws and safeguards that ensure you, as a consumer, are treated fairly by businesses and not misled by advertisements, contracts, or sales tactics. It's about making the marketplace fair and safe for everyone. Let me give you a hypothetical example, suppose you are buying a new smartphone and the advertisement promises a significant discount on your next bill if you switch to a certain network. However, after switching, you find out the discount only applies under specific conditions that weren't clearly stated in the ad. Consumer protection laws help ensure that all promotional terms are clearly disclosed, protecting you from such misleading claims. Knowing your rights as a consumer is crucial. It enables you to navigate the market more effectively, understand the fine print of agreements, and avoid falling prey to deceptive practices. The start of May is a good time for us to reassess and reinforce our financial practices, ensuring that our engagements are secure and our decisions well-informed. What steps are you going to be taking this month to ensure your financial strategies align with your rights as a consumer? 🙏🏾❤️ P.S. If you want me to give you a practical suggestions of things you could do this month let me know and I’ll share in the comments #FinancialLiteracy #ConsumerProtection #EmpoweredConsumer #MayFinancialGoals

JPMorgan Chase & Co. launches Chase Media Solutions: A new era of digital media and financial synergy. #Chase has unveiled its latest venture, Chase Media Solutions, on April 3, 2024. This pioneering digital media business is set to redefine how brands connect with consumers, leveraging Chase’s vast customer base of 80 million individuals and 6 million small businesses. Chase Media Solutions stands out as the only bank-led media platform of its kind, merging the extensive reach of a retail media network with the unique benefits of Chase's proprietary financial data, institutional credibility, and targeted marketing capabilities. The genesis of Chase Media Solutions follows the strategic acquisition of Figg in 2022, a leading card-linked marketing platform. This move was a calculated step in Chase’s broader vision to establish an owned, two-sided commerce platform that delivers mutual value to business clients and banking customers alike. Under the guidance of Rich Muhlstock, President of Chase Media Solutions, the platform is poised to capitalize on Chase's deep insights into consumer spending habits across various categories. Initial pilot campaigns with key partners such as Air Canada, Solo Stove, Blue Bottle, and Whataburger have already showcased significant success. These campaigns not only drove incremental sales but also effectively expanded the customer base for the involved brands. The positive feedback from partners, including Air Canada’s acknowledgment of the platform's potential to boost revenue and brand awareness, underscores the strategic value Chase Media Solutions offers to both brands and consumers. Chase, the consumer and commercial banking arm of JPMorgan Chase & Co., serves nearly 80 million consumers and 6 million small businesses across the United States. Offering a wide range of financial services from personal banking to investment advice, Chase continues to be a leading force in financial innovation, now bridging into digital media with Chase Media Solutions. The announce on #JPM website in the first comment. Want to stay up to date with the market? Here my newsletter: - Linkedin: https://t.ly/s541W   - Substack: https://lnkd.in/dzfGJzmW

#experian #SmartMoney #DigitalChecking #DebitCard with #CFSB supports consumer financial journey #Boost #creditinvisible #underbanked #newtocredit and help establish / build #creditreport

A recent report reveals that younger consumers are driving a significant shift in the insurance market, with many preferring to purchase insurance from financial institutions. This trend highlights the evolving landscape of consumer behavior and the potential for financial institutions to become comprehensive providers of both financial and insurance services. #InsuranceRevolution #YoungConsumers #FinancialInstitutions #GenZ #Millennials #BostonBrandMedia #ConsumerTrends #InsuranceMarket Read more at: https://buff.ly/3RpZpIx

What you don’t track, you can’t measure… Whether it's your bank account and trying to save money or your food and calories when you’re trying to lose or gain weight. Without tracking the right data points, you can’t measure how great or terrible your ad campaigns are going, so making any adjustments would be firing from the hip and essentially gambling your money. Remember this: I see it all too often when taking on new clients or doing account audits. They’re wondering why they can’t or don’t scale; it’s simple. You weren’t tracking the right data and making data-backed decisions when optimizing your account.

💡4️⃣ In this issue of the blog... - A credit union Super Bowl ad from Jovia Financial Credit Union - SoFi and the National Basketball Association (NBA) - Bank of America and Starbucks - Rate advantage (Consumer Financial Protection Bureau survey) - Capital One and Discover Financial Services: A perfect match - Capital One and Discover: Marketing and brand implications - Credit card balance transfer fees on the rise Spread the love if you enjoyed the blog by liking/sharing this post and follow along for real-time updates. #advertisingandmarketing #marketing #innovation #blog https://lnkd.in/e7qeKi9W