Dan Ng’s Post

🎉 The Sharpest Pencil - 8 Years of Proven in-market Success 🎉 We’re officially 8 years old! 🥳 We've grown, we've learned, and we've had a whole lot of fun along the way. What sets us apart? We like to think it's our quirky charm: ✨ A Team Like No Other: Our team is a mix of personalities that shouldn't work, but somehow, it does - and it's spectacular! ✨ Entrepreneurial Spirit: Our leader is a maverick with a flair for the eccentric. Innovation runs in our veins. ✨ Healthcare Geeks: We admit it; we're healthcare geeks. Our passion for this industry flows through us like caffeine. ✨ Passion Beyond Measure: We're not just passionate; we're "fanatical" about what we do. Every project is an adventure. ✨ All the Bells and Whistles: We're not your average agency. We're the agency that offers everything under the sun, and we do it with style and flair. Follow us on our journey as we continue to make waves in healthcare advertising! Cheers to eight years of quirkiness, creativity, and all-around awesomeness! 🚀 #HealthcareAgency #Anniversary #AdvertisingMagic

Interesting article by Rei Inamoto San, who I admire the most in the advertising industry. Worth checking it out!

We've been involved in some competitive pitches this year at Hello Earth A couple of months ago we were up against 9 other agencies...... On the much more competitive side, but surprisingly not the biggest we’ve been asked to pitch for.  The most competitive by far…….being up against 19 other agencies across the US, Canada & Europe 🤯 Sounds exhausting I know! More recently we’re about to onboard a brand who apart from us, spoke to a grand total of…..0 other agencies. Why? Because of trust. They’ve already seen first-hand the results we have delivered for another successful DTC brand and the ways we operate across a number of different channels. I'm definitely not against competitive pitches, infact I'd welcome them…..there’s some incredible agencies out there….and I’d back our team up against anyone. But imagine the amount of hours that could be saved for brands and across the industry if some of the pitch processes were reduced? Maybe it's not absolutely necessary to invite as many as 10-20 different teams to put forward a proposal. #performancemarketing #digitalagency #dtcbrands

We're getting old-er AF! ⁠🎉🥉🎂⁠ ⁠ 3 years a go we lost our jobs, were forced out onto the streets by Rona and had to go in a new direction.⁠ ⁠ That's when we asked ourselves, 'What could we do, what would be the perfect business to launch in the middle of a pandemic, when brands had little money to spend, and everyone was stuck inside their houses?' - A CREATIVE STUDIO! because that's what the world needs more of...⁠🤑⁠ ⁠ What was probably the stupidest idea in the world, we launched at the beginning of 2021, and in the 3 years since we've had the highest of highs and the most painful of lows.⁠ ⁠ We've created branding for global companies, launched world-first events, infiltrated D&AD awards (we still don't know what happened to our work), created music videos and drank a few thousand pints in the process.⁠ ⁠ We've also endured one of the worst economic climates in recent memory, one of the most difficult times for the creative industries, and one of the most incompetent governments ever witnessed. It was probably a good thing we were drunk for most of it.⁠ 🍻😵💫⁠ ⁠ Today is our third birthday. We're only a team of 3 but act like we're a team of 12, and some how have managed to make it work. Even though our own marketing efforts are sh*t!⁠ 🔥💩🔥⁠ ⁠ We love what we do and we love how it's given us incredible experiences a long the way, and brought us into contact with equally amazing people.⁠ ⁠ Let's see where the next year takes us!⁠ 🤩⁠ #neverdull #creativeagency #design

It’s official. I’ll return to media! And not just to any media company. I’m coming home to Schibsted Media ✨ As a newly formed independent company, fully owned by Tinius Trust, Schibsted Media has a unique opportunity to shape its own long-term ambition & strategy and to tune its operating model to be an even stronger pure media player. And I get to support exactly that! 🚀 After a long summer break I will start as Senior Advisor to Siv, Schibsted Media’s CEO, and her management team. I was very determined to take a more strategic role after leaving Oda to support while I learn instead of diving straight into another operational leader role, and I was thrilled about getting this opportunity. There are several reasons for why this excites me so much. First of all, I love being in front of major formative shifts where I get to help outline long-term ambitions holistically while securing a fast and effective start towards it. Secondly, getting to work a mission that matters daily for people and colleagues who passionately care is really motivating. Finally, this places me right in the AI frontline, which speaks perfectly to the tech side of me. Alright. More about this later, but first I’ll take a break to save up some energy for what I imagine will be yet another fast paced and fun chapter making independent journalism my business ☀️ https://lnkd.in/d34svn9z

"My dad told me, it takes fifteen years to be an overnight success, and it took me seventeen and a half years." - Adrien Brody. The rewards BBDO Nordics reap today are only possible because of the hard work, of so many incredible people, over a long time. So nearing the end of 2023, I wanted to share a few thoughts on this theme that makes me incredibly excited about BBDO next year: 1. We, not me oriented: The strength of BBDO has never and will never lie with a single person, rather the teams who comes into work with the ambition to become a little bit better every day. 2. Healthy paranoia: To become a bit better, we have to constantly question our work and how we can improve upon it. Even if the gains are small, the power of incremental marginal gains is powerful over time and it builds a momentum that is hard to stop. 3. Bounce back: Never get frustrated with short term obstacles, because success is the reward for perseverance. Our success lies in our ability to bounce back and move forward. 4. Be a radiator, not a drain: Creative work is by its definition hard. You can't persevere in this industry unless you have a lot of passion. So give energy to those around so they can sustain their passion. 5. Make the work better: Never make cleaning your 'To do list' a goal. The goal for everyone at BBDO is to make the work better. That means fiercely prioritising time and energy on the things that makes the work better. That said, this post is not making our work better, so I'll keep it at five thoughts for now. Forza BBDO Worldwide and lets finish 2023 off in style!

Would you quit on stage in front of 800 people? If you have a decent reputation, it's not bad strategy when you think about it. Well, last week at the Ad Black Sea - International Festival of Creativity, JWT Metro's former Head of Strategy and current Creative Director Lado Malazonia came up on stage as my victim to show how strategy frameworks are useful for life. I asked him for the issue he wanted to discuss. He said, "I don't enjoy working in advertising any more." We could have taken it in one of two ways: 1. Convince Lado to stay in advertising, 2. Convince Lado to quit. The latter felt more honest. So I ran Lado through my Four Points framework and a few of the techniques I like to use. When we're using the Four Points for life, I like it when the strategy statement feels like a phrase you might say to yourself, a way to talk back to yourself or a way to talk your way through a situation. With Lado, we landed on, "There's no going back." Yes, it's an idiom but we did this in 20 minutes in front of a lot of people. Then, as I was finishing typing, Lado took off his lanyard and said, "JWT Metro, I quit." My stomach dropped. I wondered, "Had this been staged?" Then I realized I was on the stage and it was completely random that Lado had come up. From what I understand, people (including JWT Metro in Tbilisi, Georgia) are very fond of Lado so perhaps he felt like this wasn't a rude thing to do. I don't know. And I think his wife, who's an illustrator and who was in the audience, was okay with it despite sharing a photo to Instagram stories with the word "Nooooooooooooo" on it. Would you ever quit on stage? Best wishes with what comes next, Lado. ** The next Sweathead Strategy Accelerator starts in August. It's 4 weeks of strategy that will make you better at your job–not necessarily quit it. #strategy #brand #branding #marketing #quitting #business #career

Many professionals I connect with don't fully grasp the significance or PURPOSE of building their personal brand. It's not just about job changes; it's about shaping your reputation, influence, and opportunities. A recent survey shows that 80% of marketing executives are actively developing their personal brands, highlighting its growing importance. Investing in your personal brand is investing in your career. The goals can range from self-promotion to presenting employers in a different light. In fact, I can see notable F500 companies encouraging executives to build their brands, recognizing the impact on the company's reputation and recruitment efforts. Have a quick read through this article to learn more. #PersonalBranding #CareerGrowth #Influence

"GROW OR DIE" ... A CASE IN POINT. As a longtime IPG alumnus I'll say ... Looks like a "garage sale" to me. Wonder how much these agencies sold for and why Attivo Group would want to buy them with so few prospects for domestic or global growth (otherwise, IPG wouldn't have sold them). Moreover, with Deutsch/NY and Hill Holliday/Boston now local independent agencies among the thousands of others already here in the U.S. - who needs them and why? That is the question! Because, while "legacy" credentials and Brand case histories are always nice, they've got nothing to do with today. The people have changed; society has changed; technology has changed; the media have changed; and it's a "Brave New World". 😎 https://lnkd.in/e2inu-UD. 

Daniel Macaulay's first job, at 22, was as European Marketing Director of O'Neill. It's safe to say that it's not a usual scenario for a young student after finishing uni. Discover the full interview of Daniel Macaulay, founder of the agency Brandwave Marketing: > 📺 https://lnkd.in/dVuJ4UNJ < #sportsbusiness #outdoorindustry #mentors #sportsoutdoormentors #brandwaveteam #brandwave