Dafna Mizrahi’s Post

What is an #original? Those who are not inspired to do things just for status or for show. It's those who are unapologetically themselves, driven by the innate need to #create and desire to be expressive. They understand that the creative process is a cause within itself, built on #curiosity, #collaboration, and #commitment to a higher purpose. They understand that life-long #learning naturally brings forth new #perspectives, and these perspectives must be birthed into the world. In this campaign, we capture and celebrate this essence of originality through #Espolòn #Tequila. #Salud 🍸

For far too long, agave spirits producers have faced challenges in finding buyers, low supplier power, and soaring production costs. Maguey Exchange is here to change that. We connect producers with a wider market, enhance visibility, and foster transparency. We understand the hardships faced by these talented individuals who often reside in remote regions of Mexico, unknown and inaccessible to most buyers. Through Maguey Exchange, we are revitalizing the entire agave spirits industry. We are not just solving problems, we are creating opportunities for producers to thrive. Learn more about Maguey Exchange and how we're revitalizing the agave spirits industry. ➡️ www.magueyexchange.com/ #marketconnect #spiritsbuyers #magueymarket

What’s Behind Magnífica de Faria’s New Partnership with RSS? Discover the Innovative Collaboration. #MagníficadeFaria #RSSPartnership #SpiritsIndustry #InnovativeCollaboration #BrandExpansion #MarketGrowth #IndustryTrends #SpiritsInnovation #BusinessInsights #PremiumSpirits

In my latest for InsideHook, I explore the concept of “rancho unico” or single-estate tequilas. What do these terms mean and why does this movement matter? https://lnkd.in/gZDNuP_J  #tequila #mexico

More attention for MEXIMODO and their world record-setting library of #tequila and #mezcal:

Circular Economy going to the next level 💪

Brazilian cachaça Magnífica de Faria will be available in Portugal from February 2024, after the brand partnered with distributor Viriathus. Magnífica is produced in the mountains near Rio de Janeiro, in Brazil, and was founded in 1985 by Joāo Luiz de Faria. It is a pot still cachaça, different to the industrial column still version of the spirit. The pot still cachaça category was officially recognised by the Brazilian government in 2023, the brand said. Raul de Faria, CEO of Magnífica, said: “We have been waiting for this launch in Portugal for a long time; there are obvious historical and cultural links between Rio de Janeiro and Portugal, we know that many Portuguese have been wanting to experience quality cachaças, but they simply weren’t available. “We are delighted that such a competent and enthusiastic team as in Viriathus will help us present our quality products to the Portuguese clients and consumers. We are confident it will be a success as we are seeing in other European markets.” Currently, Magnífica is sold in 15 European markets. The brand says that now that the pot still denomination has been established, there is a ‘keen interest’ in the premiumisation of the category. Viriathus will distribute four varieties of Magnífica’s cachaça, across all channels. Cesar Coutinho, managing director of Viriathus Drinks, added: “Magnífica de Faria is a perfect fit for our premium portfolio of mixers and spirits. We have been amazed by the quality and the depth of their range, totally unique in the cachaça market. “We are very excited to bring the authentic Rio de Janeiro spirit to the bars of Lisbon, Oporto and the rest of the country.” Last year, The Spirits Business looked at how producers are taking the Brazilian spirit global. Source - The Spirits Business #SPIRITFINDER #TasteOfSpirits #SpiritsCommunity #SpiritEnthusiasts #ExploreSpirits #SpiritsDiscovery

It may be July, What we both know is that it's vacation month. You Don't know is at Terebelo Boutique Distillery we are in full gear up mode for this holiday season! What's exciting about the video below, watch and find out. Once you watch it, dm me so we can make things even more exciting!! 732-998-3769 David@terebelo.com #Terebelo #funtimes #businessgrowth #teambuilding

  Discover more about our CEO Frederik Vandermarliere journey in a new era for Oliva, preserving what works, respecting the history, and maintaining the quality that the brand has been known for. 🔗You can find the full story in Cigar Aficionado's article. #dontsmokebutenjoy #vandermarlierecigarfamily Oliva Cigar Company

Prowein 2024. What can be said other than that it was slow? The halls were filled with comments saying 'it's too expensive; vinexpo is better; the hotels in Paris are cheaper; the flights to Paris are cheaper and more abbundant; Paris is more fun than Düsseldorf (and let's not forget that for the second year in a row there were strikes that made things more difficult.) I tend to differ in this opinion. It's not that Vinexpo is better than Vinitaly or Prowein or otherwise. The real problem is that the wine business only needs one major international fair per year...not three. I don't care where this fair is. Another option is that they give wineries the opportunities to sign up every other year rather than every year. The fair organizer need to realize that their ultimate client is the fairgoer. I understand that a lot of money enters into the city thanks to Vinitaly/Prowein/Vinexpo, but if the fair doesn't have a positive cost benefit, then we fairgoers will invest in other ways. If they don't give us more options to increase our investments, then we will abandon them. We are in a post covid world and ready to rethink our investments. #prowein #vinitaly #vinexpo #dusseldorf