Dan Fagan’s Post

Perception versus reality

Advertisement – Meaning, Objectives and Importance

Focus on one thing at a time No, your ad doesn’t have to get them to call, and buy, and show their cat, etc. etc. All ads must be focused on one thing and one thing only: Getting your customer to the next step.

Annoying as they are, Ads are all over the place. People trying to sell stuff. Sad thing is, most ads get ignored. If it’s done right it works. Good Ad + Good Offer = Interest-Sales As good as a product or service may be, if the offer is bad then it falls on deaf ears. That’s why the offer matters. It’s the door to your product. Think about the products or services you’ve purchased, every great product that gets attention has a great offer. Great offers have these elements: -Intriguing name Kind of like the wrapping paper on a gift -Stack the benefits  Helps people visualize the outcome -Bonuses Just as valuable as the main offer -Scarcity Limited time or Limited quantity -Right price Sets the value in the customers mind -Guarantee Removes the risk Don’t throw the product or service away, Improve the offer. You’ll see favorable results Your Friend Caleb Becker

This is a current and detailed study that supports what we who work in local radio have always promoted, that is listeners trust and respond to their truly local stations. No other heritage or digital medium can provide the reach, frequency, consistency, immediacy or creativity with cost effectiveness than AM/FM Radio.

What is your impression? Shark or shadow? Advertisers often over-estimate the degree to which people remember detailed messaging. This is why I prefer to use the word "impression" rather than "message." Failure to deliver a specific message does not mean the ad failed to do anything. Impressions can be very powerful motivators. Ask yourself, if your initial impression was "shark" would would you go for a swim? You can read more in my latest blog post. https://lnkd.in/g622zavA Derrick Rozdeba

So many times I see clients who in the past feel that a good advert is one where every part of the page / billboard is full of details. This couldn’t be further from the truth. A good advert is one that tells a powerful story and makes an emotional connection with the person reading the advert. It sparks a reaction. It could be a smile , anger , shock , disgust. The emotion created means that the advert is effective and memorable . Some of the best adverts are seen below , and you will see so many of them have something in common ….. simplicity , few words are used , yet they are very very effective . It is important to not think of advertising or good marketing as filling every inch on a page to get “your moneys worth” of the paid medium , but rather spark an emotion that leads to an action / consumption / purchase with the consumer . I love the below , which is your favourite ? #brandbuilding #advertisingandmarketing #denverbusiness

Did you know that audio advertisements triumph over video in garnering attention and enhancing brand recall? Check out this recent study for all the details! #MidWestFamily #AudioAdvertising #Marketing

Did you know that audio advertisements triumph over video in garnering attention and enhancing brand recall? Check out this recent study for all the details! #MidWestFamily #AudioAdvertising #Marketing

Did you know that audio advertisements triumph over video in garnering attention and enhancing brand recall? Check out this recent study for all the details! #MidWestFamily #AudioAdvertising #Marketing