Danielle Weisberg’s Post

Nothing is more empowering for women than control of their own bodies. Any brand that trades on caring about women has an obligation to be in this fight. That means communicating support for women’s healthcare in your advertising, coming out with a company policy statement, creating tangible ways in which you will support your employees, giving employees time off to protest and paid time off to travel to get an abortion. If you really care for women, now is the time to prove it. My latest blog post about women's rights and brands that claim to care about women's empowerment. https://lnkd.in/ez5ifFhr

So proud to work with Cassie Abel and the Wild Rye team, who have continuously taken a stand for women's rights and access to reproductive healthcare for all. Big thanks to Ella Boyd and Powder for the feature. ⚡ "Social activism, but make it... cute? We don't mean cute as in weak, endearing, or adorable. We're talking about cute in a sophisticated, intelligent, attractive approach to handling difficult--and daunting--political topics....Often, it's hard to speak up directly about hot-button issues, which is exactly why Wild Rye, a popular outdoor clothing brand for women, by women, just created yet another way to enact change, with their fourth benefit tee, “Ride Fast, Raise Hell.” https://lnkd.in/ghrbQcRz

According to Innova Market Insights more than half of #consumers globally said that they think it is important that #beauty products are both for males and females/gender neutral. Twenty-seven percent of male consumers globally say they have increased #makeup usage compared to 12 months ago. Overall, Innova Market Insights data shows a 74% growth of the term “gender neutral” use in #PersonalCare & Beauty from 2019 to 2023. View more product trends here 👉 https://lnkd.in/erHNMkWx

Empowering Dads !! Fostering Confidence to Speak About Childcare Responsibilities in the Work place 🗣 I am incredibly grateful to have a husband who prioritises our children. He ensures he’s there for childcare drop-offs, pick-ups, and appointments whenever he can. His commitment embodies the Parenting Out Loud movement, which marks a significant cultural shift from traditional fathering practices that have persisted for generations. Parenting Out Loud is crucial for achieving equal parenting and promoting gender equality at home and in the workplace. When fathers like him engage openly in parenting, they help normalize male caregiving and serve as role models, breaking the stigma and changing perceptions around fatherhood. Supportive policies, like enhanced or equal parental leave, are essential , but real change requires a cultural shift. Currently, 1 in 3 working dads feel uncomfortable discussing family commitments with their employers. The Parenting Out Loud culture change program helps organizations create environments where dads can openly engage in parenting, underscoring that dads’ parental responsibilities are just as important as moms’. #workingdads #parentingoutloud SMART Education Recruitment Francesca Sandiford Fiona Moss Pippa Lee Graham Kelly Sarah Satchwell Joanne Prince Sarah Piercy Nico Sidhu Deborah Mclean Hema K. Faisa Abdi Elaine Woodward Phoebe Thompson

Lets put it this way: When we are indeed menstruating, our physical, mental and emotional capabilities are suffering and are biologically speaking operating in very low capacities. How in denial of *what is* can one be, to expect top performance in such cases? The first step would be to accept the fact that this is indeed the *reality* we face and act accordingly. We might still get the job done, but under what circumstances (kinda forced to because we all have bills to pay), will for sure impact the overall experience of working for such companies. Maybe the ones that have already found a way to make it work, know better. Take notes. Explore the options. You can have top performace every other day of the month and not *force* individuals to work while suffering.

🎉 Exciting News from Curate! 🎉 We’re thrilled to launch our new LinkedIn column on ‘Gender Representation’ in the advertising industry and corporate spaces! In this series, we’ll share insights on the do’s and don’ts—or as we like to call them, 'Advertastic' and 'Flopvertisement'—complete with visual examples of campaigns and commercials. Why is this our focus? We've seen too many cases of misrepresentation or, worse, no representation at all. On the flip side, we also see those who get it right and set stellar examples. At Curate, we’re motivated to drive awareness and change. By highlighting best practices and celebrating the companies, projects, commercials, and movements that nail it, we aim to set an Advertastic standard for others to follow. And yes, we won’t hesitate to call out the Flopvertisements. Join us in championing gender representation and making a real impact. Stay tuned for our posts and be part of the conversation! 💬 #GenderRepresentation #Advertastic #Flopvertisement #CurateInsights #IndustryChange

Last week, we worked on a challenging brief in Shubham Gune's Copywriting Camp. We had to write a headline ad convincing the TG why menstrual leaves are important. Did we want to start a controversy? No. A conversation? Yes. Didn't women fight to be included in a man's world, asking to remove the stigma around menstruation? Why ask for a leave? Isn't this hypocrisy? As a woman who doesn't have painful periods (thankfully) but knows enough women who do, here's the simple difference. Earlier, the fight was for normalizing menstruation; this time, it's about addressing the invisibility of the experience. There are countries that have already implemented the policy. And Boy! This hasn't affected their work productivity. Working standards have always been set around the physiology of men. This is asking you to consider us in all our being. But several women don't support menstrual leaves. Yeah, they can bugger off. I do not experience dysmenorrhea. That doesn't mean others* don't. A staggering 50% of menstruating women go through it every month. Imagine being punched in the gut repeatedly and then being asked to go about your daily life. Weird, no? (*Others: there are people from the LGBTQ community who do not identify themselves as women but undergo equally painful periods.) #copywriting #menstrualleave #periodpolicy

Opting to be child-free has sometimes left me feeling #excluded from #discussions heavily centered on being a working mom. Undoubtedly, being a #working #mom brings its own set of #challenges, and being child-free also comes with its #unique #experiences. Let's strive to appreciate and understand all womb having people, irrespective of their reproductive choices. #WorkLifeBalance #GenderEquality #inclusivity Thanks Women in Data® for this infographic.

Pink Washing and Celebrating Womxn's day are different - here's how: At core that's the difference between 'performative feminism' and 'feminism', but, in a simplified lingo for a clear understanding: ➡️ Pink washing is about gaining eye-balls, reminding women they exist by superficially caring about them. Eg: Putting Pink flowers & gifts on womxn's desks on womxn's day and not paying them enough/not having womxn in leadership positions. ➡️ Womxn's day is revolutionary, womxn's day is fluid, it's adaptive and must be focused on celebrating issues of importance in the status quo. Eg: Equal Pay, Abortion rights, Maternity benefits, Trans Rights and so much more. Let's not trivialize the efforts on Womxn's day just because 'every day should be women's day'. Do your bit every day by all means, but let's also celebrate this #WomxnsDay by making ourselves more aware, and by genuinely caring more about the world & people around us. Happy Womxn's Day! #TransWomenAreWomen #WomxnsDay

« All ages. All races. All genders» Notice anything missing? First of all, I do want to applaud MAC Cosmetics for their inclusivity efforts. I am glad to see brands from the beauty world make efforts to be more inclusive and MAC Cosmetics has been doing so from the start! However. Where are the disabled people? The disabled community are the largest minority in the world, yet we are always forgotten about! Even now in a “most inclusive award” we are not considered. The reason I am bringing this up is because it is happening over and over again. We need to see more people of colour. We need to see more queer people. We need to see people of all ages. We need to see people of all genders. AND we need to see people with disabilities because all of the above have large underrepresented disabled communities within those minorities. The disabled community deserves to be included in what we view as beautiful. It is our responsibility as brands in this industry to make products for real people. And around 17% of real people globally are disabled (24% in the UK). The formatting of the original post itself unfortunately makes it unreadable for many in the disabled community, which proves once again how important it is to educate on these topics. On that note, I do want to congratulate DOVE, Inc. on their inclusivity efforts! They have successfully represented real and achievable beauty standards, and have time after time represented the disabled community in their campaigns. Thanks DOVE, Inc. team! #Inclusivity #DisabilityRepresentation #Accessibility #InclusiveBrands