Danilo Tauro, PhD’s Post

Arielle Feger discusses how ad spending has been constrained by a downturned economy, and how traditional retail brands struggle to keep up with giants like Amazon. Businesses are having to spend less because people are not buying as much, which makes the entire social network slow down. At PointStory, we believe in helping brands grow through optimized marketing efforts that are data focused and timely. Instead of brands trying to compete with large companies like Amazon, Target, and Walmart, brands should partner with them to create the best products for consumers. This takes a lot of finesse and requires marketers to understand consumer behavior so they can tell an engaging story. #Marketing #DigitalAds #Engagement

We're sharing a great article from eMarketer on #advertising trends across market leading advertising platforms including Google, Meta, TikTok, Amazon, Microsoft, Walmart and more. In July and August, the U.S. saw its first consecutive months of ad spend growth in over a year. Some of the key headlines in the #DigitalAdvertising industry includes Google increasing ad prices, Microsoft launching #RetailMedia and #CTV advertising solutions in its network and Walmart enabling sponsored video ads in its search results. Check out the below article for more info! #programmatic #programmaticadvertising #programmaticmediabuying #programmaticads #ctvadvertising #ott #programetrix https://lnkd.in/gS3dbKfA

Big news today: Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. At Kroger Precision Marketing, we believe in measuring real outcomes and ensuring that every advertising dollar delivers against meaningful results. As a platform-agnostic provider, we understand how vital it is for advertisers to activate purchase-based audiences in their existing programmatic tech. Yahoo is one of the key leaders in the space, and we're proud to offer this new opportunity to our advertisers. Read more in ADWEEK to learn more about how Kroger Precision Marketing is making a difference in retail media and programmatic advertising. 8451 #KrogerPrecisionMarketing #RetailMedia #Programmatic

Google’s Performance Max (PMax) and Meta’s Advantage+ Shopping Campaigns (ASC) are revolutionizing performance advertising in the era of privacy-centric marketing. These advanced, machine learning-powered ad products are reshaping how marketers reach and engage their audiences across digital platforms. We sat down with Jonathan Yantz, managing partner at M&C Saatchi Performance, to explore the impact of these innovations and strategies for maintaining effectiveness. Check out the interview 👉 https://lnkd.in/estPKZ_V Adam Landis #mobilegrowth #digitaladvertising #performancemarketing

Hey Digiday, how about next time you ask these agency people quoted about their agency commitments to spend with Google and Meta? Part of the reason these marketers are "emboldened" to return to Google and Meta is not only to cover their own asses with platform-reported, self-graded ROI, but also because they have partnerships that force them to point more money in their directions. This lets them unlock white glove service, betas, alphas, and other incentives to spend so they can then tout those to clients in new business pitches. But sure, let's keep pretending poor performance on other platforms is what's holding places like TikTok back from gaining more ad revenue and share. https://lnkd.in/gR4ryu9f

Amazon Ads’ new spot humorously depicts the challenges of a fictional “Cheri” drink campaign, emphasizing the significance of precise media placement. Branded as “Ads That Work as Hard as You Do,” the campaign highlights Amazon Ads’ growth and offerings. Accompanying ads gently stress the value of reaching the right audience and using integrated media channels and measurement, making it a compelling message for advertisers. Thoughts? #ATDPartners #Advertising #MediaPlacement

💡🌐📈 The advertising landscape has been reshaped by programmatic techniques, enabling advertisers to seamlessly reach their desired audiences through automated, real-time ad transactions. As we cast our gaze forward, the evolution of programmatic advertising gains momentum, driven by novel technologies and shifting industry trends 👉 Learn more about the top 10 Programmatic Trends to watch out for in 2023 here: https://lnkd.in/d2bcX7XJ #Advertising #ProgrammaticTrends #LinkedIn

Addressability is transforming the way we approach programmatic advertising, and we're thrilled to share the latest insights with you! Immerse in our latest blog post as we unravel the power of addressability for SSPs. Discover how targeted advertising reshapes user experiences, maximizes monetization opportunities, and drives data-driven decision-making. ⭐ ⭐ ⭐ ⭐ ⭐ Explore the Link for all the details: https://shorturl.at/gsuMO

X has announced that it will partner with ad-tech platform InMobi to use Google Ad Manager to serve ads programmatically on its home feed. Additionally, to regain the advertisers' trust, the company appointed Linda Yaccarino, previously NBCUniversal's ad sales chief, to head the initiative. This move aims to increase advertiser revenue, which has seen a 50% drop since Elon Musk took over the company. It will be interesting to see if the partnership and a new ad sales chief will answer X's problems. Or is it merely a hasty attempt to resolve an issue that goes beyond just the advertising revenue? It will be interesting to see if they can rebound or if too much damage has been done to recover. #businessstrategy #marketingstrategy #programmaticadvertising #adstrategy https://lnkd.in/gJ8T7Hpg

Today, AudienceXpress is delighted to annouce our partnership with brand lift measurement company On Device, as we collaborate to offer advertisers the ability to measure the effectiveness of their campaigns across all video inventory types. Advertisers will be able to track performance against key brand KPIs, while using AudienceXpress granular audience data to target viewers across devices. "This partnership strengthens our commitment to pioneering the delivery of the most up-to-date and flexible brand impact solutions for media buyers to succeed in the new video advertising ecosystem, while further enhancing our position as the go-to partner in Europe for advertising technology,” said Massimo de Magistris, Vice President, Demand Sales & Strategy at AudienceXpress. “It also underscores the power of CTV as a full-funnel channel, bolstering confidence in marketers and industry growth as a result.” Read more on our partnership here: https://lnkd.in/gJVfqfeC #videoadvertising #measurement #partnership