Danilo Tauro, PhD’s Post

I think one of the most interesting parts of this year's Drive-Thru Report, which we broke out for the first time, was to create an "adjusted total time" that takes into account the number of cars in line. Essentially, it's an illustration of how fast brands moved each vehicle versus your standard pull up to pull out definition. You can also think of it as a world where every chain is equally busy (although that would likely result in a lot of operational changes for some). But still, watch what happens: 1. Chick-fil-A: 127.88 seconds 2. McDonald's: 205.50 3. Wendy's: 228.71 4. Taco Bell: 290.45 5. Burger King: 381.93 More here: https://lnkd.in/gUxDsddC

Five quick takeaways from last week's Home Delivery World USA event: 1- Home delivery and the final mile are now an arms race, with startups and established companies (DoorDash, Instacart) battling some of the biggest brands who also want a slice of the pie (Target & Walmart each gave keynotes... it got a little spicy). But; 2- It isn't just about getting deliveries correct, it's about customer experience. Chris Bright shared the steps that Lowe's has taken (and KPIs its used to track progress) to become a customer-centric final mile provider. TL;DR- It was WAY more complicated than I'd realized, and the cross function (and cross technology) approaches were amazing to see. (Bright and Benjamin Gordon were both terrific/compelling speakers, and I wish both had been given more time on stage). Of course, being a #drayage guy, I couldn't help but think; 3- Despite all of the cool technologies, processes and approaches, the entire JIT nature of home delivery assumes access to goods, which means the first mile is still critical. In fact, I'd argue it's more critical than ever before. 4- It was sad that this show was the same time as #FOSC, because both are great places to learn. On the bright side, however, I was able to connect with a ton of industry friends, and meet a lot of folks that I "know on LinkedIn" (H/T Aaron Hatfield for the term). This industry still runs on relationships, so it was awesome to see so many great folks. Speaking of which; 5- I met a 3PL who had an immediate drayage need (Pickup and Drop off tomorrow to avoid demurrage). The team Talon Logistics Inc. was up for it, and we rescued the load to hopefully start a new relationship.

Read our April newsletter Speed Read 👉 https://lnkd.in/eR8QEXmH  Are you ready to have your daily dose of the latest retail news? Be the first to know and share the news with colleagues during coffee breaks. In the release, find out: ▶ Why does Dr Martens believe launching a repair service is essential for their brand and customers, according to their spokesperson? ▶ What technological advancements has Chick-fil-A implemented to enhance customer experience? ▶ What makes DoorDash's drone delivery initiative unique, and how does it aim to revolutionize the delivery industry? ▶ In what ways does Starbucks collaborate with local partners to ensure its stores benefit the communities they serve? #ITABteam #SpeedRead

Insightful takeaways from Advertising Week! Loyalty in marketing, as discussed by Taco Bell's Chief Digital Officer, Dane Mathews, and DoorDash's CMO, Kofi Amoo-Gottfried, isn't about blind devotion. It's about consistently earning and deepening consumer trust. Their collaboration, exemplified by the "Taco Tuesday" campaign, shows that innovation in marketing is the key to enduring brand loyalty. #MarketingStrategy #BrandLoyaalty #Innovation Full article in the comments: Would love to know your thoughts on building loyalty. 👈👈👈

Whether you're a big or small brand (big, in this instance), if you default to AI or literally lift words straight from the brief, your customers/clients will be able to tell. They may not quite know what's wrong, but they'll know something 'sounds a bit off'. A car gets you from A - B. It may have better tech features. It may have more comfortable seats. It may have more leg room or more boot space. But it doesn't 'elevate everyday experiences'. That language belongs with the planners, in a meeting room (probably all glass), in an agency.

What are you doing on Tuesday (19/03) at 17:30 CET? 📺 Join me and Benoit CHATELIER (CEO MeltingSpot) as we talk about the Customer Education journey at Pennylane 💫 When I joined Pennylane two years ago, Customer Education was a new field in Europe. Across the Atlantic, I discovered mature networks capable of nurturing my early thoughts, helping me to craft a robust strategy. At a time when more and more startups in Europe are implementing Customer Education strategies, I'm eager to share some of the learnings and successes of the past two years. If you are diving into Customer Education (or you never heard about it), this talk is made for you! We'll discuss: ‣ My first 100 days at Pennylane as the Customer Education Manager ‣ How I built the vision and recruited the magnificent stars in my team ‣ The return on investment of this strategy at Pennylane ‣ Essential tools for success ‣ Why cross-collaboration is a must-have Don't forget to register (link in the comments) to join us live or receive the replay. See you on Tuesday! 

If, like me, you were unable to attend the event, but revenue streams are your world, fret not, the report is available for download... and its free :) As an additional give away, you can message me to get a FREE secondary revenue earnings forecast (although, to be fair they're always free).

Eplane fundamentally offers a marketplace to make shopping for aerospace parts easy. Marketplace models have become increasingly popular over the years! Why are they the new preferred way of doing business? Not just in the aerospace parts industry but across a wide range of businesses. Its because we now live in an age where people are accustomed to ease and choice. Need food, hop on an app like Doordash. Need, to buy household essentials, go to websites like Amazon. People who are looking to buy aeroplane parts, believe it or not want the same type of experience. Ease of use, options to select from. We are aiming to make aerospace part acquisition that easy and simple. Its something that some of our competitors have tried to do over the years, but have failed! We are ready to take things to the next level! 🙌 #aerospace #aerospaceinnovation #eplaneai

🚀 A Lesson in Branding: your brand name can shape your future... Let’s look at the restaurant meal delivery business… - The battleground of the food delivery industry offers a compelling narrative on the transformative power of branding, with DoorDash commanding a staggering 66% share of the US market, leaving competitors in its wake. 🌟 A broader brand name has broader benefits as competition intensifies... - As the food delivery war intensifies, consumers are becoming less loyal, brands are looking for new ways to grow their business - partnerships, discounts, and category expansion. - Instead of anchoring their brand name in “food”, DoorDash anchored in a broader frame “dashing” allowing them to sell anything dashers could deliver. 🏈 Enabling a Game-Changing Super Bowl Move... - This inspired a new brand platform “Your Door to More” - a calculated push to move beyond food delivery, to a company that makes your life easier and better through delivery. - And because of its expanded frame, DoorDash can now do arguably the most ambitious giveaway in Super Bowl history. - Using its 30-second ad in the Super Bowl to reveal how to win every item advertised in a nationally broadcast spot during the Super Bowl from 2024 BMW i5 All-Electric, a 2024 Kia EV9, a Volkswagen, a pallet of Reese’s Peanut Butter Cups. cNow that’s dashing to the next level…. 💡 Final thoughts... - Your brand name isn't just a label; it's a compass guiding your future. So, when choosing a brand name or frame, dare to doubt convention to unleash the transformative potential of branding. - Use DoorDash as an example. In contrast to competitors tethered to food-centric branding, DoorDash's brand versatility sets it apart. While others struggle to replicate its success, DoorDash's expansive frame fuels relentless innovation and growth. https://lnkd.in/dSQYkBdX #BrandTransformation #DeliveryInnovation #SuperBowlGiveaway #FutureForward #DoorDashDelivers

Celebrating DoorDash’s 11th Anniversary with Tony Xu During my 4+ years at DoorDash, I've learned a lot. Here are my top takeaways: - Bias for Action: Move fast and work iteratively whenever possible. - Be an Owner: Ownership brings responsibility. You own the outcome, whether positive or negative. - Relentless: Nothing great happens without grit and persistence.