Danilo Tauro, PhD’s Post

Happy unofficial Ad Tech New Year (now that CES is adjourned) It’s clear that we are the midst of lots of change and disruption in our industry going into 2024, including/especially those of us on the data side of the house. We have lots of tectonic plates colliding at once; -The deprecation of cookies: What is your plan B? -The rise in AI: What data are you feeding your models? -Consumer behavior: Dollars going into CTV, how are you measuring the impact of your new investments on this screen with an unstable IP identifier? The good news is that disruption necessitates change, so it also creates opportunities that are ripe for innovation. And if you work in data, doing something innovative and different from a data strategy perspective boils down to you're either: Using unique data, or using the same data everyone else is in a different way Looking forward to the collaboration, the brainstorming, the problem solving, and partnership to meet the opportunity this year brings. #measureup

The AI race is ON and we think we have a winner :) McCann Tech is thrilled to be launching our new campaign for NICE Enlighten – the most amazing AI built for CX (really, you should see what it can do), aimed at strengthening NICE’s leadership in the CX arena. This spot is a small taste of an overarching campaign, consisting of 2 strong axes, one creating awareness, and the other providing deep insight and understanding on the unfolding AI revolution that we are all a part of.  A revolution that NICE has been leading since before AI became a buzzword. Additionally, as a part of a continued goal to break barriers with our clients, we are proud to be the first Israeli company advertising on Netflix - in addition to our other major platforms. We hope this campaign helps all of you out there avoid the pitfalls of the wrong AI. And by the way, has anyone seen Henry? Tomer Rotenberg Yiftach Sarig Alon Kiczales Alon Seifert Dima Slavutski Avital Brifman Offir Efrati Khadra Anabosy Itamar Bar Moshe Rachel Schneider Adi Fuchs Natasha Geffen Shani Eichler Ido Rosenblit Roni Beker Daniel Shavit Tomer Hamami Bar Ben Nissan Michal Sugas Gal Vainshtein Alisa Alperovich Julia Madnayev Marom אדוה שלום Jiminy Creative LTD #newcampaign #techmarketing #advertising #globalmarketing #techcompanies #cx #ai

I find it astonishing that so many brands don’t see what’s coming. The emergence of Ai is leveling the playing field for DR advertising, making the most prevalent of channels (Google and Meta) so competitive that it’s a race to the bottom where all profits are transferred into the pockets of the media channels themselves, not the brands. The opportunity then lies in 2 places: alternative channels and further up funnel. The problem that marketers face is the manpower it takes to manage multiple channels and how to properly measure their impact. In my webinar next week with Rockerbox and TV Scientific we are going to tackle these questions head on. With modern measurement tools like Rockerbox, you will learn how an alternative, upper funnel channel like CTV can be purchased and properly measured against the impact on your revenue. Please join us on May 21st at 11am PST/ 2pm EST to learn more about how these technologies can benefit your business. (link in the comments) #DigitalAdvertising #CTV #MMM

When ODEON first opened its doors in 1930s Birmingham, it was the golden age of Hollywood. 📽️ Today? Not so much. So, how has the brand been forced to adapt? To reach the modern customer, ODEON needed to provide a seamless journey from search to seat, and changing its search strategy with AI at the forefront was key to doing so. 🤖 From value-based bidding to Google's AI-powered Smart Bidding feature, here's how ODEON tailored its ad campaigns and boosted performance metrics... https://lnkd.in/grXcgisQ #ThinkwithGoogle #Cinema #Retail

Huge Update from Runway ML🤯 Introducing Free Text-to-Speech Feature: ✅ Craft engaging voiceovers and dialogues ✅ Powered by advanced Text-to-Speech technology ✅ Expressive and emotive language capabilities Now available for FREE! Accessible across all plans. ✋Santosh GSK here. Don't forget to click on my profile, hit follow, and turn on notifications 🔔 I specialize in sharing AI-driven Advertising and Ad strategies that help businesses scale their ad revenue using GenAI without increasing Ad Budget. #ai #runway #texttospeech #aitools #genai #advertising #aiupdates

Last week, Craig Aron from Qortex attended the AdTech Economic Forum, where a group of industry visionaries discussed the pivotal reimagining of our digital advertising ecosystem. Here are our takeaways: 🔹 We’re witnessing an unprecedented time to innovate in adtech, akin to the programmatic surge in the late 2000s. 🔹 Despite market volatility, the opportunity for building substantial adtech enterprises is significant. 🔹The current investing environment is shaping a more strategic, private venture landscape, ripe for smart consolidations. 🔹The evolution of data utilization, beyond third-party cookies, is unlocking new value for independent adtech to thrive alongside giant platforms. 🔹 CTV remains a playground for innovation, due to it's current fragmented nature. This summit was more than a gathering; it was a crystal ball into the AdTech future, aligning perfectly with Qortex’s mission to provide the deepest understanding of video. The conversation has shifted — it's no longer about the channels or audiences alone but about understanding and utilizing the content that resonates with consumers. We're excited to be part of this journey, shaping an AdTech revolution with intelligence at its core. #Qortex #AdTech #AI #Innovation #DigitalAdvertising

Hello from Advertising Week New York! As I attend numerous panel discussions during this event, it's evident that AI in advertising is a hot topic. Marketers are eager to embrace the potential of AI, but they're still exploring how to best apply it and where it can make the most impact. What's clear is that the focus is on streamlining the ad creation process while keeping creators at the forefront. It's about enhancing, not replacing, their creativity. At Largo.ai we've taken this to heart, and our new ads product is designed to empower creators. It's all about taking advertisement pre-testing to the next level with the power of Gen AI, ensuring that your ideas shine. 🚀 With Largo.ai you can expect: ✅ An iterative idea improvement process, driven by competitive ideas generated by AI. ✅ Lightning-fast concept creation and style-coherent AI-generated storyboards in just 1-2 minutes. ✅ Rapid feedback from real people, helping you discover the true impact of your ideas on likeability and buying interest. Let's connect during Advertising Week to discuss how Largo.ai helps you put your creators first and take your advertising game to new heights! 💼 #AdvertisingWeek #AIinAdvertising #Creativity #Innovation #LarogAI Swissnex in Boston and New York I'll be in New York until October 30th, so feel free to reach out for a meeting after Advertising Week. Looking forward to some exciting discussions!

There is a flurry of pink & yellow in feeds this week so I'm going to shake it up by announcing year 2 of Foresight by NewDigitalAge. Media planning for the next year doesn't start in December, neither does the need to keep up to date on the topics and trends that will impact our industry. Foresight will continue to deliver high quality keynotes, engaging panels and questions from a curated audience of agencies, brands and media owners. Last year saw LUMA Partners, GroupM , Deliveroo, Adform, Omnicom Media Group, Microsoft Advertising, Mumsnet, Wunderman Thompson, Outbrain, Tobii, Telegraph Media Group Holdings Limited, VCCP Media, GroupM Finecast, Index Exchange, Samsung Ads, Channel 4 and more discussing, presenting and educating our audience on what comes next. To get involved, ask any questions, find out this years topics or be a part of our 2024 formal launch drop me a note. You can also read the report covering last years session - link in comments. #AI #Adtech #Programmatic #Influencermarketing #media #digitalmedia #mediaagency #mediaowner #publisher

#AI-investering In NewDeal Invest's Q1 webinar I explained about the framework we use for AI-investment in NewDeal Invest. What we label as realtime-data is discussed in the article below. There are so many low hanging fruits in investing in AI right now. You can invest in AI with us in various ways, right now, we are really proud to have been chosen as a partner for eToro. You can see our eToro portefolio via the link in the thread.

If you want to learn new ways to use AI to making advertising, please check Celine's post below and go to meet her and Largo.ai at Advertising Week or otherwise meet in New York or Boston. You can see how data and AI can really help to get results and how they can help in planning and pre-testing too. #AdvertisingWeek #AIinAdvertising #Creativity #Innovation #LargoAI #AI #CreativeAI #Metrics #NewYork #Boston