Danilo Tauro, PhD’s Post

Cracking the code to media efficiency isn't as elusive as it seems. Read on... 👋 A challenge that's all too real for CEOs and CMOs in the #eCommerce and #DTC world – mastering media efficiency! 📊 We get it – juggling multiple platforms, skyrocketing competition, and ROI uncertainty is a huge task. But here are some tips we find helpful at Force of Nature to keep your marketing ship sailing smoothly: Know The Data: Get into the nitty-gritty analytics to uncover insights that can shape your strategy. 📈🔍 Audience Aficionado: Define your target audience like a boss. Understand their pain points and desires to create content that truly connects. 🎯🤝 Channel Charm: Not all platforms are created equal. 𝗕𝗲 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝘃𝗲 and focus on channels that resonate best with your audience. ͟ Q͟u͟a͟l͟i͟t͟y͟ ͟>͟ ͟Q͟u͟a͟n͟t͟i͟t͟y͟.͟ Creative Mojo: Hasan Minhaj once said, "Creativity is intelligence having fun." 🎨🧠 Don't be afraid to think outside the box and let your creativity shine. Test, Tweak, Triumph: Embrace experimentation! Test different strategies, analyze results, and refine your approach for maximum impact. 🧪 Prioritize Patience: Rome wasn't built in a day, and neither is a thriving eCommerce empire. 𝗕𝗮𝗹𝗮𝗻𝗰𝗲 short-term wins with long-term growth. 🏛️ Drop your favorite media efficiency tip in the comments below! Let's learn and grow together. And hey, if you found this helpful, don't forget to share – knowledge is power, after all! 💪📣 #MediaEfficiency #DigitalMarketingInsights #eCommerceSuccess #DataDrivenDecisions

Most medium and large businesses operate inefficient international marketing operations split haphazardly across local teams, working with numerous local agencies, and without central control over key points such as audience data, technology used, conversion tracking, or even marketing processes. Small and micro businesses, on the other hand, by their very nature, operate far more efficient international marketing operations with central control over all business-critical marketing functions. This makes them much better placed for scale. We surveyed a number of business leaders and heads of marketing to understand where they were at in their international expansion journey, which countries performed best and which markets were the most challenging. Follow us (if you aren't already) for more insights on international growth. #internationalmarketing

Reflecting on IAB ALM 2024: A Convergence of Ideas and Innovation Just back from the IAB Annual Leadership Meeting 2024, and what an experience it was! From witnessing the major measurement vendors in 'Measurement 2.0' spar (definitely popcorn-worthy!) to engaging in deep discussions about the future of digital advertising, every moment was enriching. The pivotal topics this year - the end of cookies, the rise of AI in marketing, and the challenges of new technologies like Google's Privacy Sandbox - highlighted both the challenges and opportunities we face. As we step into a transformative era for digital advertising, these insights reinforce my commitment to innovating and adapting. The journey ahead is as exciting as it is challenging. For a more detailed dive into the topics covered, here’s a great read from Digiday: https://lnkd.in/eJ3GZt92 #IABALM2024 #DigitalMedia #Innovation

Our Anna Brantley and Margo Hock had the opportunity to represent AnalyticsIQ at the 2024 Cannes Lions International Festival of Creativity in beautiful Cannes, France. After enjoying a week's worth of networking and hearing about emerging trends within the digital and advertising spaces, both Anna and Margo had some very interesting takeaways - from discussions about commerce media, to talks about the potential consolidation of retail media networks, and more. We're summarizing the top five take aways Margo and Anna had over on our company blog. Give the article a read to see what they had to say! #Cannes2024 #DigitalMarketing #AdTech

An annual favourite, DoubleVerify's 2024 Global Insights report, is out! What are the top five trends transforming the ad industry in North America? Join us for our Americas webinar this Thursday, May 23. Register here: https://buff.ly/3JSHuWy #media #digitaladvertising #digitalmarketing #mediaperformance #mediaquality #adtech #CTV #attentionmeasurement #AI

What trends should be top-of-mind for APAC marketers this year? DoubleVerify identifies four significant trends that will shape media in the region in 2024 with insights from their Global Insights Report and media quality report with WARC. https://ow.ly/ZbTR50QEPfo #partnercontent

Do you know how many potential customers you lose every day? The reality is - if your business isn’t online, you’re not only missing out on potential customers, you're also giving your competition the upper hand. Here’s why: In this age of digital revolution, consumers prefer businesses that they can interact with anytime, anywhere. Having an online presence allows your business to be visible to a wider audience, which means more leads and more sales. Embrace the power of digital marketing. Not only it helps in capturing a wider market but also in understanding the consumer behavior and their preferences through data driven insights. Remember - visibility equates opportunity 🌐 Digital marketing: The key to unlocking global opportunities.

Insightful, spot on piece about how the role of the media agency (its’ talent, capabilities and strategic services) needs to evolve by Ailsa Buckley at my old stomping ground Havas Media UK. Ailsa’s POV about the changing strategic support that a CMO needs is spot on. That said to be trusted advisors, media (in fact all) agencies do need to re build trust and shake off their reputation as transactional and margin obsessed. They also need to think far broader than media & advertising and really understand how the overall marketing department and strategy operates… This is as good a roadmap as any for those leading media agencies. I’d love to see more succeed as CvE - Marketing Consultancy in our consulting with global brands we hear CMO’s say every week that they: 1) feel like they have to take back control of technology, data and audience planning 2) want strategic partners that truly understand their business and how they generate more revenue and profit 3) have to move faster to embrace automation/AI to improve both the quality and efficiency of the work. Great read Ailsa. https://lnkd.in/gPRwgsG7

Learning opportunity on May 3rd with EMARKETER to help with your internal business cases on initiatives you need grow your business. Honored to be joining the virtual stage with so many wonderful Brands, Providers, and Analysts as we all try to help the community on topics like thriving post-cookie, mastering retail media networks, leveraging Al in marketing, and more. See details below on the topics, speakers, and link to sign up. Details from EMARKETER: Don’t just face 2024's challenges—conquer them. Join us on May 3 for our virtual summit, “Outlook and Strategies for 2024's Second Half.” We’ll have interactive discussions on #marketing #commerce #trends with EMARKETER’s expert analysts and exciting brand marketing leaders, including: - Digitas North America’s Jennifer Faraci, Colgate-Palmolive’s Todd Hassenfelt, ThredUp’s Tess Kornfield, and others on the role of #generativeAI in achieving scalable personalization - Association of National Advertisers’ John Paquin, Kenvue’s Jordan Witmer, Google’s Shawn McGahee, and others will explore investment strategies across #retailmedianetworks, in-store, off-site, and #connectedTV to optimize #media mixes - IAB’s Carryl Pierre-Drews, BlueConic’s Samantha Ngo, and others will provide practical advice on enhancing #customerengagement and #datamanagement Register today to save your seat: https://lnkd.in/e7y6Hhu7

What does Jam and Media Measurement have in common? Unsurprisingly, a recurring topic with brands, agencies, media owners, and data-tech providers is media measurement & reporting. Often the conversation steers to ‘what’s available’ and ‘what’s accessible’. With the ideal answers being ‘anything’ and ‘everything’. Likely powered in the future by self-service dashboards. But the point of media measurement is to improve our decision-making in the future. The key is aligning measurement efforts with campaign objectives. It shouldn’t just about the metrics available; it's about measuring what drives success for the specific campaign. Curation is key. What I’m tussling with is whether the fault of this tendency lies in supply or demand. Supply of irrelevant metrics from media owners & agencies, or the demand of irrelevant metrics from advertisers. There’s possibly a psychological driver in this, once proved in Jam (the ‘Choice Overload Paradox’). See below. The solution might be in metric alignment upfront, and the discipline to stick to it in evaluation (and only it). As well as being cautious with dashboards that show everything, irrelevant of objective. Collaborate, Curate, Commit   // The Jam Experiment // “This study was conducted in 1995. Researchers set up a tasting booth, offering samples of jam to customers. On some days, they displayed 24 different jams, and on other days, only 6. Researchers observed the behaviour of customers when faced with either a large or small selection. The key finding was that while more people were attracted to the larger selection of jams, they were significantly less likely to make a decision (and purchase) compared to when presented with a smaller selection. This phenomenon came to be known as "choice overload", where having too many options can lead to indecision and decreased satisfaction with the chosen option. The study provided valuable insights into consumer behaviour and the psychology of decision-making, highlighting the importance of offering a manageable selection of choices to consumers.” Co-op Media Network #CoopMediaNetwork #Coop #RetailMedia #Measurement #AdSpend