Earlier this month, A Book Apart announced that they’d no longer be publishing new titles. It’s the end of an era. I’m so grateful to Katel LeDu, Jason Santa Maria, Jeffrey Zeldman for publishing my first book: Pricing Design. Here’s the story of that book. In May 2014, I was 2 years into running SuperFriendly after 14 years of freelancing on the side of full-time work. Jason and I were talking about all I’d learned about pricing, and he thought it’d make a good topic for a new, shorter line of books called Briefs. I whipped up a proposal within 2 weeks, and after some back and forth, I signed a contract 2 months later to officially be writing a book! 7 months later, I turned in my first 47-page draft. It was absolute garbage. My opening section was a pontification about the quaternary sector of the economy. Talk about a snoozefest! Luckily, my fantastic editor Tina Lee tore the book apart (heh) in all the best ways! Her initial feedback, summarized: • The practical, actionable stuff lands best • Celebrate your reader more • Needs more of your voice • Don’t be boring • More nuance 20 months after that initial email—after loads of rewrites, editing, compositing, proofing, and all the other important things that get a book to the finish line—I was a first-time, published author of my very own book! Thank you for everything, Katel, Jason, and Z. A Book Apart has a special place in my heart forever.
I am bummed to hear about A Book Apart. This is the kind of change I do not like, hopefully there's a way to resurrect it in future.
Ah man! I get having to pivot and shift, of course, but the book designer and publisher in me is sad. End of an era. Not all of the ABA books have been what I needed based on my skills, but they have been so amazing to look at, inside and out. Great work, team. Here's to a new chapter.
The "It was absolute garbage" line caught me off guard and gave me a good laugh. Publishing a book is so rewarding; glad yours made it into the world. That was a great series of books. I had a whole selection of them on the office bookshelf for many years.
I'm with Jason Santa Maria here, I still reference this book all the time. I wish more people (and businesses) did too, because I'm tired of being asked "What's your hourly rate?"
Wow, but understandable. End of an era. I think I still have 4-5 of their books still.
This is the end of an era 😢 These books made me.
"Celebrate your reader more" is such beautiful feedback
HA I’m sure you’re selling your draft short, but I’m always here for some cheerful rigor! 🙂 Working with you was a total treat—thanks for being so game!
A CLASSIC! Still have mine. 😊 Mad respect to A Book Apart ♥️ thank you for all the knowledge and inspiration.
UX Manager at Shopify
4moThank you for experimenting with us! I still reference your book to his day when I'm thinking about what things should cost. Seriously, well done, buddy. First drafts are always garbage, and that's what makes them beautiful. Messes we can handle! Also, Tina Lee remains a fantastic and steadfast editor. Just the best ❤️