Daniel Best’s Post

📈 Effectv has just released its newest TV Viewership Report, shedding light on the evolving TV advertising landscape. The report underscores the importance of traditional TV as the foundation for a successful multiscreen campaign. With 40,000 campaigns analyzed, it's clear that combining traditional and streaming is the winning formula for maximum reach. Don't miss out on the key takeaways from this report, and stay ahead in the world of advertising!

There is a shift to separate streaming buys from broader TV ad strategies, resulting in a media buying landscape that looks completely transformed compared to years past. The phrase “content is king” is certainly no longer as true as it was in the heyday of “Must See TV.” Take a look at some of the ways TV ad buying is evolving this year and learn more about this shift via Omnicom Media Group. https://bit.ly/49QJRo6

Check out the latest TV Viewership Report, comprised from viewership data from over 37,000 multiscreen TV advertising campaigns and 14 billion hours of TV viewing in the second half of 2022. Here are some key findings: ▪️ 90% of viewing is live; 68% on cable networks ▪️ 78% of streaming happens on the TV screen ▪️ Streaming is 4x more likely to reach light- and no-TV viewing HHs ▪️ Advertisers should allocate 20-30% of their budgets to streaming and 70-80% to traditional TV to maximize reach with their desired audience Click the link below to view the report: https://lnkd.in/gzksnuJb #insights #communications #digital #needtoknow

a great preview to #upfronts #streamingtv #influencers #sports and #mediaplanning #mediabuying #ctv #audience #audienceinsights

TV advertising is evolving! Explore perspectives from the Future Of TV Advertising Event, which took place in London, on 5-6th December 2023. Teads' Caroline Hugonenc, SVP of Research & Insights, shares key insights on the shift from linear to streaming, the rise of CTV, and strategies to overcome measurement challenges. Read the article>> https://hubs.li/Q02dhM_g0 #AdvertisingInsights #Linear #CTV #TVadbuying #FutureofTV #Measurement #Adbuying

FOLLOW CONSUMERS, GROW THE BRAND. 2024 is the year to move linear TV budgets to the secondary position, after streaming TV. When combined with retail data, streaming TV can be optimized against meaningful business results like household penetration and incremental sales. Kroger Precision Marketing has been fueling relevant audiences and retail measurements with Roku for 3 years. Read more about it from Roku Advertising: https://lnkd.in/gv3VbmWe #streamingtv #krogerprecisionmarketing 84.51˚ #retailmedia #cpgbrands

We are so thankful this year for the self-serve platforms of Vibe, Hulu, Paramount+, and Mountain introducing thosands of Agencies and Clients to streaming TV advertising. Mistakes got made. Tests didn’t work. ROAS might have been negative. And there’s a reason self-serve isn’t always best. That’s because buying through a DSP platform on your own is sort of like an orca with training wheels. You can do it, but it’s not the same. When your TV ad campaigns are ready to go BIG TIME, we can help take off those training wheels —-so you can be a Free Willy. ORKA Marketplace and ORKA Performance TV 3,500+ Channels frank@orka.tv #streamingtv #fastchannels #tvadvertising

It is the perfect time to switch to an online-first approach. Why? Cause tv watch time is lower than ever. 📺 📲 𝗧𝗶𝗺𝗲𝘀 𝗮𝗿𝗲 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 It’s no surprise to us, but in the recently published Telecompaper report it has been stated that within the first quarter of 2024, the watch time for streaming services was 25%, while live tv only reached 22%.  📈 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮 𝘆𝗼𝘂𝗻𝗴𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲? 𝗚𝗼 𝗳𝗼𝗿 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 Consumers between 25-35 only spend 15% of their watch time on tv and spend twice as much time on streaming services. 🎯 𝗦𝗼 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? It changes the advertising game. Tv advertising is still effective, but your viewers might not watch tv as much as they used to. With the  rising prices for advertising on tv, now is the time to go for an online-first approach. Does your brand believe in the future of digital-first advertising? #commercials #SVOD #grp

The daily time spent on linear television (broadcast/cable) for adults who plan to buy or lease a vehicle in the next year is 5 hours and 1 minute, far more than the ad-supported streaming versions: streaming programs on TV with ads (1:32), and streaming programs on digital media with ads (1:21). The time spent for linear TV on the television screen only, is greater than all streaming with ads and without ads, on the TV screen as well as on digital media. When asked if an ad on television motivated them to go online for more information about that product and/or service, 56% of adults overall said “yes,” but that number went up to 74% of adults who plan to buy or lease a vehicle. For the automotive consumer, television is the most important influence at all stages of the purchase funnel. In the “awareness” stage, 44% cited TV as most important, followed by social media and ad-supported online streaming programs, each with just 5%. In an age of many media options, clearly television advertising is essential for the auto category.  (source: TVB Insights) #TVB, #Autodealers, #tvadvertising

As the landscape of TV advertising evolves, we stand at a crucial tipping point where streaming competes with broadcast TV. Are you ready for the turning point? Don't miss out on The Future of TV Advertising Global 2024, where we'll delve into 12 unique themes, focused on navigating this industry-wide transition. Act fast! Secure your spot with our limited launch rate tickets before they sell out: https://hubs.li/Q02G9FzT0 #FTVAGlobal