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Latin Music at TikTok | Tech, Culture, Music

We’ve just launched our newest TikTok series, Off the Record, featuring some of the biggest artists on the platform. This new series showcases the creative process behind some of this year’s albums to give fans an inside look into the world of these artists. Off the Record expands TikTok’s music ecosystem to include the creative ideation process. In 2023, Latin music generated over $1.1B in revenue in the US, but music platforms and initiatives are still behind on the integration of Latin artists to general market programs. Meanwhile, of the six Off the Record artists, two of them are Latin - Shakira and Peso Pluma (Spanish-language music). Stay tuned to see their Off the Record series later this month - only on TikTok. Read more here: https://lnkd.in/gU-WuMcD #Latin #Latinmusic #TikTok #Shakira #PesoPluma #OriginalContent #OffTheRecord

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marissa holbert

Social Media Pro | Content Creator | Pro Women's Sports | Streamer | Aspiring BDR @ RE:WORK TRAINING ┃Next Generation of SaaS Sales Talent

1mo

Hmm thanks for the heads up, will check this out.

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Harold Guerrero

Founder Director at Vive Da Music. Connecting the Latin music market to global scale projects.- Latin market expert. Consulted: Live Nation, AEG Presents, Stage Front, Sony, Universal, Extreme, BMG, London Reggaeton

1mo

🔥🔥🔥🛩️

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