Declan Johnson’s Post

Here’s how Coors turned a broken billboard into a brand home run. Baseball player Shohei Ohtani hit the ball into a Coors ad, causing a square in the screen to break and go black. Any other company would’ve had the screen fixed and moved on. Instead, Coors marketing went into overdrive: → Changed their existing ads to include the black square → Released limited edition cans with the black square (sold out in 24 hours) → Changed signage at Ohtani’s home stadium to include the black square and a tagline “Hits the spot” Japanese fans loved the campaign so much, Coors even started importing there for the very first time. The best part? Coors isn’t the official beer sponsor of the baseball league or Ohtani. This cost $0 in sponsorships or endorsements. It's just smart marketing → understanding an audience group, tapping into a shared experience, and making the brand part of the community. --- P.S. if you found this interesting, consider sharing it ♻️ and follow Isaac Peiris for more!

Here’s how Coors turned a broken billboard into a brand home run. Baseball player Shohei Ohtani hit the ball into a Coors ad, causing a square in the screen to break and go black. Any other company would’ve had the screen fixed and moved on. Instead, Coors marketing went into overdrive: → Changed their existing ads to include the black square → Released limited edition cans with the black square (sold out in 24 hours) → Changed signage at Ohtani’s home stadium to include the black square and a tagline “Hits the spot” Japanese fans loved the campaign so much, Coors even started importing there for the very first time. The best part? Coors isn’t the official beer sponsor of the baseball league or Ohtani. This cost $0 in sponsorships or endorsements. It's just smart marketing → understanding an audience group, tapping into a shared experience, and making the brand part of the community. --- P.S. if you found this interesting, consider sharing it ♻️ and follow Isaac Peiris for more!

Here’s how Coors turned a broken billboard into a brand home run. Baseball player Shohei Ohtani hit the ball into a Coors ad, causing a square in the screen to break and go black. Any other company would’ve had the screen fixed and moved on. Instead, Coors marketing went into overdrive: → Changed their existing ads to include the black square → Released limited edition cans with the black square (sold out in 24 hours) → Changed signage at Ohtani’s home stadium to include the black square and a tagline “Hits the spot” Japanese fans loved the campaign so much, Coors even started importing there for the very first time. The best part? Coors isn’t the official beer sponsor of the baseball league or Ohtani. This cost $0 in sponsorships or endorsements. It's just smart marketing → understanding an audience group, tapping into a shared experience, and making the brand part of the community. --- P.S. if you found this interesting, consider sharing it ♻️ and follow Isaac Peiris for more!

Here’s how Coors turned a broken billboard into a brand home run. Baseball player Shohei Ohtani hit the ball into a Coors ad, causing a square in the screen to break and go black. Any other company would’ve had the screen fixed and moved on. Instead, Coors marketing went into overdrive: → Changed their existing ads to include the black square → Released limited edition cans with the black square (sold out in 24 hours) → Changed signage at Ohtani’s home stadium to include the black square and a tagline “Hits the spot” Japanese fans loved the campaign so much, Coors even started importing there for the very first time. The best part? Coors isn’t the official beer sponsor of the baseball league or Ohtani. This cost $0 in sponsorships or endorsements. It's just smart marketing → understanding an audience group, tapping into a shared experience, and making the brand part of the community. --- P.S. if you found this interesting, consider sharing it ♻️ and follow Isaac Peiris for more!

Here’s how Coors turned a broken billboard into a brand home run. Baseball player Shohei Ohtani hit the ball into a Coors ad, causing a square in the screen to break and go black. Any other company would’ve had the screen fixed and moved on. Instead, Coors marketing went into overdrive: → Changed their existing ads to include the black square → Released limited edition cans with the black square (sold out in 24 hours) → Changed signage at Ohtani’s home stadium to include the black square and a tagline “Hits the spot” Japanese fans loved the campaign so much, Coors even started importing there for the very first time. The best part? Coors isn’t the official beer sponsor of the baseball league or Ohtani. This cost $0 in sponsorships or endorsements. It's just smart marketing → understanding an audience group, tapping into a shared experience, and making the brand part of the community. --- P.S. if you found this interesting, consider sharing it ♻️ and follow Isaac Peiris for more!

Here’s how Coors turned a broken billboard into a brand home run. Baseball player Shohei Ohtani hit the ball into a Coors ad, causing a square in the screen to break and go black. Any other company would’ve had the screen fixed and moved on. Instead, Coors marketing went into overdrive: → Changed their existing ads to include the black square → Released limited edition cans with the black square (sold out in 24 hours) → Changed signage at Ohtani’s home stadium to include the black square and a tagline “Hits the spot” Japanese fans loved the campaign so much, Coors even started importing there for the very first time. The best part? Coors isn’t the official beer sponsor of the baseball league or Ohtani. This cost $0 in sponsorships or endorsements. It's just smart marketing → understanding an audience group, tapping into a shared experience, and making the brand part of the community. --- P.S. if you found this interesting, consider sharing it ♻️ and follow Isaac Peiris for more!

Here’s how Coors turned a broken billboard into a brand home run. Baseball player Shohei Ohtani hit the ball into a Coors ad, causing a square in the screen to break and go black. Any other company would’ve had the screen fixed and moved on. Instead, Coors marketing went into overdrive: → Changed their existing ads to include the black square → Released limited edition cans with the black square (sold out in 24 hours) → Changed signage at Ohtani’s home stadium to include the black square and a tagline “Hits the spot” Japanese fans loved the campaign so much, Coors even started importing there for the very first time. The best part? Coors isn’t the official beer sponsor of the baseball league or Ohtani. This cost $0 in sponsorships or endorsements. It's just smart marketing → understanding an audience group, tapping into a shared experience, and making the brand part of the community. --- P.S. if you found this interesting, consider sharing it ♻️ and follow Isaac Peiris for more!

Here’s how Coors turned a broken billboard into a brand home run. Baseball player Shohei Ohtani hit the ball into a Coors ad, causing a square in the screen to break and go black. Any other company would’ve had the screen fixed and moved on. Instead, Coors marketing went into overdrive: → Changed their existing ads to include the black square → Released limited edition cans with the black square (sold out in 24 hours) → Changed signage at Ohtani’s home stadium to include the black square and a tagline “Hits the spot” Japanese fans loved the campaign so much, Coors even started importing there for the very first time. The best part? Coors isn’t the official beer sponsor of the baseball league or Ohtani. This cost $0 in sponsorships or endorsements. It's just smart marketing → understanding an audience group, tapping into a shared experience, and making the brand part of the community. --- P.S. if you found this interesting, consider sharing it ♻️ and follow Isaac Peiris for more!

Here’s how Coors turned a broken billboard into a brand home run. Baseball player Shohei Ohtani hit the ball into a Coors ad, causing a square in the screen to break and go black. Any other company would’ve had the screen fixed and moved on. Instead, Coors marketing went into overdrive: → Changed their existing ads to include the black square → Released limited edition cans with the black square (sold out in 24 hours) → Changed signage at Ohtani’s home stadium to include the black square and a tagline “Hits the spot” Japanese fans loved the campaign so much, Coors even started importing there for the very first time. The best part? Coors isn’t the official beer sponsor of the baseball league or Ohtani. This cost $0 in sponsorships or endorsements. It's just smart marketing → understanding an audience group, tapping into a shared experience, and making the brand part of the community. --- P.S. if you found this interesting, consider sharing it ♻️ and follow Isaac Peiris for more!

Here’s how Coors turned a broken billboard into a brand home run. Baseball player Shohei Ohtani hit the ball into a Coors ad, causing a square in the screen to break and go black. Any other company would’ve had the screen fixed and moved on. Instead, Coors marketing went into overdrive: → Changed their existing ads to include the black square → Released limited edition cans with the black square (sold out in 24 hours) → Changed signage at Ohtani’s home stadium to include the black square and a tagline “Hits the spot” Japanese fans loved the campaign so much, Coors even started importing there for the very first time. The best part? Coors isn’t the official beer sponsor of the baseball league or Ohtani. This cost $0 in sponsorships or endorsements. It's just smart marketing → understanding an audience group, tapping into a shared experience, and making the brand part of the community. --- P.S. if you found this interesting, consider sharing it ♻️ and follow Isaac Peiris for more!