Debora Koyama’s Post

Emotional Engagement with Human Equipped with AI, The Next Frontier of Consumers Engagement In a world influenced by AI and shaped by climate concerns, emotional engagement emerges as a key brand differentiator. 70% of consumers acknowledge that their shopping decisions are influenced by their mood at the time of purchase. Can you relate? Consumers are now yearning for impulsive, emotionally resonant experiences, underscoring the importance for brands to forge deeper connections. Leaders and managers need to equip their workforce appropriately for this shift. For businesses to thrive, they must excel in anticipating consumer moods and preferences, crafting narratives and experiences that strike an emotional chord. This contrasts with the traditional top-down approach seen in some companies. Embracing a foresight mindset to develop predictive solutions that preemptively cater to consumer needs is paramount for brands to excel in an AI-driven and culturally evolving landscape. #innovationliteracy #designthinking #humanize #artificialintelligence #AI #empathy #innovation #leadership #management

Thanks to the team at Econsulting for yesterday’s great Marketing Leaders Capability Forum, focussed on AI - and to 🚀Damian McAlonan for a warm welcome. One of the reasons that I have spent so much of my career in marketing is the pace of change - as consumer behaviours and media habits change, so marketing changes. Marketing is often the early adopter in a corporate environment: from building web surfaces, to adapting to mobile, and from leveraging big data to identifying the opportunities in AI, it is marketing teams that are there first* - pushing to go further, finding new, smarter ways to engage audiences and deliver business outcomes. So, it was brilliant to listen to leading marketers sharing how they are bringing AI into their businesses. Not only to hear about the opportunities for increased efficiency and effectiveness - language marketers are very comfortable with - but also to discuss the challenges around legality, IP, data privacy, open vs closed systems and many more emerging issues. The panel of fantastic marketers presented ways in which they have adopted AI - from insights and data mining, to content reviews and image creation. They also discussed the importance of building an AI-literate marketing org, the imperative to manage change well, and the cross-functional collaboration that’s essential to to mitigate risk. Marketers are change agents. Harbingers of opportunity. Evangelists for innovation. They are also creative, critical thinkers, communicators, collaborators (hat tip Stefan Tornquist for the alliteration!). AI is a powerful new tool in their armoury, but everything else remains the same. As leaders, our role is to:  👩🎓 Build a culture that prioritises growth and learning 🤓 Create frameworks for the adoption of new technology, ensuring that innovation is supported by good governance. 🪴 Support our teams and businesses through change. Set clear learning agendas, and scale insights across the organisation.  🔭 Bring humility and curiosity when discovering new skills beyond our own capabilities. 🪛 Define strategy and empower creative, innovative delivery - the tools are an enabler of strategy, not a substitute for it.  📈 Remain true to the essence of marketing; in the words of Philip Kotler: “The art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.” * Okay, maybe the engineering teams got there before us with AI! Paul Davies, Kate Narbrough, Kay Etherington, Russell Parsons, Sophia Angelis #EconCapabilityForum #AI #MarketingLeadership

ONLY 1 DAY AWAY--don't miss out! Overwhelmed with reports on digital and AI macro trends? More importantly, don’t know how/where to use the data to grow your business? Look no further... Join us for "Using Digital and AI Macro Trends for Growth: A CEO-Curated Webinar" on November 16, 2023. Delve into the macro digital and AI trends backed by data from 41 leading sources (all in one comprehensive session) along with a practical view of how you as a CEO or CMO can swiftly identify growth opportunities in those areas, reset your perspective, and accelerate your growth outcomes. Curated by Ani Matson, Chief Marketing Officer, Founding Partner of The CMO Syndicate, Board Member, and Georgetown University Professor of Advanced Marketing and moderated by Lisa Gunther, Chief Marketing Officer, Associate at The CMO Syndicate and ex-McKinsey & Company, IHG Hotels & Resorts, and @Papa John's.   Register here: https://lnkd.in/gMvskGKJ We'll offer essential insights into the key areas below: - The shifting landscape of global internet usage, making cross-border opportunities more accessible than ever. - A comprehensive analysis of global internet market capitalization leaders. - An exploration of dynamic changes and disruptions in the realms of e-commerce and advertising. - Insights into the evolution, anticipated future state, and impact of The Creator Economy. - A deep dive into how Artificial Intelligence is reshaping and enhancing various aspects, prompting executives to reassess prior beliefs and entire organizational structures. Register today and be part of this transformative discussion. Who Should Attend: CEOs, CMOs, CROs, COOs - Leaders shaping the future of their organization #marketingleaders #growthtrends #cmosyndicate #fractionalcmo Activate to view larger image,

ONLY 2 DAYS AWAY--don't miss out! Overwhelmed with reports on digital and AI macro trends? More importantly, don’t know how/where to use the data to grow your business? Look no further... Join us for "Using Digital and AI Macro Trends for Growth: A CEO-Curated Webinar" on November 16, 2023. Delve into the macro digital and AI trends backed by data from 41 leading sources (all in one comprehensive session) along with a practical view of how you as a CEO or CMO can swiftly identify growth opportunities in those areas, reset your perspective, and accelerate your growth outcomes. Curated by Ani Matson, Chief Marketing Officer, Founding Partner of The CMO Syndicate, Board Member, and Georgetown University Professor of Advanced Marketing and moderated by Lisa Gunther, Chief Marketing Officer, Associate at The CMO Syndicate and ex-McKinsey & Company, IHG Hotels & Resorts, and @Papa John's.   Register here: https://lnkd.in/gMvskGKJ We'll offer essential insights into the key areas below: - The shifting landscape of global internet usage, making cross-border opportunities more accessible than ever. - A comprehensive analysis of global internet market capitalization leaders. - An exploration of dynamic changes and disruptions in the realms of e-commerce and advertising. - Insights into the evolution, anticipated future state, and impact of The Creator Economy. - A deep dive into how Artificial Intelligence is reshaping and enhancing various aspects, prompting executives to reassess prior beliefs and entire organizational structures. Register today and be part of this transformative discussion. Who Should Attend: CEOs, CMOs, CROs, COOs - Leaders shaping the future of their organization #marketingleaders #growthtrends #cmosyndicate #fractionalcmo

Hey y'all! I'm excited to share a new offering that my brilliant colleagues at Long Dash and I have been working on called #AI Quotient. It's designed to help brands align their AI ambitions with their audience engagement goals. It's an assessment that seeks to answer important questions about their marketing and communications strategies. Questions like: - How can AI help personalize my brand's content and experiences? - How can it enhance my social media strategy? - How can it help boost capacity or creativity on my team? - And most importantly, what AI ethics policies and principles should we develop to ensure accuracy and quality to maintain audience trust? I've been working in digital media for two decades now and on every team I've ever worked with, we've had to regularly appraise our engagement methods, rethinking and reformatting how we connect with our audiences to stay relevant and impactful. This moment is no different (well, maybe just a little different!). The rules of engagement are rapidly changing, with artificial intelligence transforming how people find and interact with our content. It's an exciting time, but also one that requires careful consideration and planning. We have an opportunity to leverage AI in ways that truly resonate with people, but we must do so with integrity and purpose. That's why I'm so stoked about the AIQ. It's not just about jumping on the AI bandwagon; it's about taking a thoughtful, strategic approach to integrating AI in ways that align with our values and enhance our ability to make meaningful connections. I genuinely believe this is the key to thriving in the new digital landscape, and I can't wait to help more brands unlock their AI potential in a responsible, audience-centric way. If you're curious to learn more, let's connect! I'd love to hear how you are personally using AI—or not. 

🚀 Gratitude to the incredible team at Carat for hosting an insightful discussion on #AI and #Diversity. Thrilled to co-deliver a keynote with Abran Maldonado, co-founder of Create Labs Ventures, before an audience of enterprise brands including Microsoft & Meta and thought leaders. 😀 Our focus: ethics, diversity, and marketing best practices with our powerful tool - DEIGPT. At the Carat Innovation Summit Series: The Future With AI, we connected with brands, emphasizing how diversity-informed datasets can foster #AI #inclusivity. In our talk, I stressed the need for nuance, especially with discerning younger customers. For AI-driven marketing with diversity in mind, consider my DEIGPT framework: #Recognize: Understand the audience deeply - first generation? Biracial? Etc. #Relevant: Stay agile with evolving trends - profits lie in pivoting. #Resonate: Invest in them, and they'll invest in you for a lifetime. 💡Introducing DEIGPT: Your Path to Inclusive Excellence! 📈 Empower your workplace with expert guidance and resources, fostering a culture that celebrates diversity and drives success. In marketing, unlock the power of diversity to authentically connect with diverse audiences. Don't miss this game-changing opportunity! #DEIGPT #InclusiveExcellence #DiversityMatters #MarketingInnovation 💼💡🌈 Special shout-out to Michael Liu for exceptional production and curation. Eager to empower brands to embrace authentic #AI strategies for meaningful connections. #AIandDiversity #ThoughtLeadership #TechEthics #AIforGood #DiversePerspectives #InclusiveTech #DiversityInTech #MarketingBestPractices #DataDrivenInsights #FutureofAI #BrandsandTech #EnterpriseInnovation

AI's potential to transform business is undeniable. But with this revolutionary technology comes a challenge for brand leaders: how can they harness its power—not just for automation—but as a strategic engine for audience growth and employee empowerment? We developed AI Quotient to do just that. AIQ is a diagnostic framework that assesses your brand’s #AI readiness across three pillars—content, ecosystem, and talent & structure—and offers a roadmap for strengthening each one. It helps CMOs and CEOs align on AI investments for their audience engagement and workforce enhancement goals. With AI upending everything from how we produce content to how audiences find and engage with that content, #marketing and #communications leaders need a new playbook. Our VP of editorial and audience growth Uzra Khan wrote about our approach and the questions AIQ seeks to answer: https://lnkd.in/etxdSftY

"Meet Vikram Chalana: The visionary CEO behind @Pictory AI, reshaping digital marketing through innovation and data-driven prowess. 🚀 With a pulse on industry trends, Vikram bridges creativity and transparency, catalyzing captivating campaigns. 🌐 Embracing AI-powered solutions, Pictory AI crafts compelling content, driving engagement and conversions. 📈 Harnessing tools like Google Analytics, Hootsuite, and HubSpot, Vikram's team propels success, achieving quarterly goals and igniting his path to strategic leadership. 🎯 Join the journey where technology meets passion, redefining the digital landscape. 🌟 🌟 Join the AI Masters & Business Leaders Club for cutting-edge AI insights! 🔍🚀 Follow us to stay updated on the latest trends and innovations, and be part of unlocking AI's full potential together. Calling AI experts and business visionaries! 🎙️💼 Share your expertise through interviews, empowering our global community in the realm of AI. Let's connect, amplify knowledge, and ignite the AI landscape! 🌐🌟 #DigitalMarketing #Innovation #DataDriven #Leadership #PictoryAI #Inspiration"

🤖 Artificial intelligence, 🌪 turbulent economic headwinds, and a 🔄 shifting market landscape are working together to disrupt and upend the research industry. With marketing investment now focused on short-sighted activities like short-form social content to get immediate results… ❓ It begs the question – is this the end of customer research? ❓ My prediction? Soon brands will realise that short-form social content without really understanding the needs of their audience will only go so far. Meanwhile, boards and executive teams will wake up to the fact that their strategic plans from 24 months ago just won’t cut it anymore. The need for data-maturity is growing and looking at the long view is paramount. This I know for sure… Research isn’t a nice-to-have. Understanding your target audience and customers is even more critical during periods of economic downturn. 📉 Companies who scrap or sideline their insights function end up relying on leadership teams to get together to brainstorm new ideas, ship them fast, and then hope for the best. Those who invest in robust research with defined goals: ⭐️ Uncover new, unanswered opportunities - they use research to get their next big idea from their target audience. ⭐️ Use development and design resources to create products and services that they can be reasonably sure about. ⭐️ Communicate their purpose and mission with authority due to having a deep knowledge of their target audience ⭐️ Align their board and leadership team to the key problems, issues, and pain points impacting their target audience. ⭐️ Finally get off the rat-race of quick-touch projects and look at the long view. For large organisations, that is priceless. 🏆 If you or your organisation are looking to downsize the insights function or speak less to your customers, think again. 🧐 It’s time to work with your audience to solve your most pressing problems. To learn more about the future of research in the AI revolution, download our free e-book, entitled “Mastering Customer-Centric Strategies: A Leaders’ Guide to Unleashing the Power of Collaborative Thinking.” 👉Access the guide here: https://lnkd.in/g2febseS 👈 #customercentricity #humancentreddesign #innovation #customerresearch #humanintelligence #insights #strategy #cocreation #qualitativeresearch

Be a Thought Leader, Not an Opinion Leader It’s easy to have an opinion, but not everyone can back it up with data. If you want to grow your professional services business, build thought leadership on a strong foundation of research. Nurture it via experts who have credibility and credentials for pattern recognition. Spot trends and amplify valuable insights that inspire your audiences to thrive by teaching them how to: -Increase revenue -Manage costs -Mitigate risks -Build employer brand -Drive innovation -Improve efficiency -Optimise assets In the age of generative AI, opinion-filled content is cheap. Data-backed thought leadership is priceless. #ThoughtLeadership #DataDriven #ExpertiseMatters #lbfalumni #skyhightower