Diamond Executives’ Post

Get to know Lynn Weitzman, our Senior Strategy Consultant. Not only is she savvy with strategy, but she is also an eager reader! We checked in with Lynn to see what she is currently reading and she shared she cannot put down 𝘓𝘦𝘴𝘴𝘰𝘯𝘴 𝘪𝘯 𝘊𝘩𝘦𝘮𝘪𝘴𝘵𝘳𝘺. Anyone else? #TheCollectiveGood #TheTCGTeam

Top-level strategists and consultants are using overly complicated strategies and one-size-fits-all approaches. (And it's killing their brands). Here's why 👇

🌟 Nurturing Strong Connections in Market Research! 🚀✨ Dive into the heart of collaboration with us! Transparent communication, shared goals, and unwavering support define our approach to building lasting partnerships. Together, we explore insights, celebrate victories, and adapt for success. Grateful for the trust and teamwork that fuels our journey! 🤝🌐 #origresearch #StrongPartnerships #MarketInsights #CollaborationMatters #BuildingTrust #SuccessTogether #TeamworkTriumphs #TransparentCommunication #MarketResearchMagic #ClientConnections #AdaptForSuccess #GratefulJourney 🌟💡

🌟 Nurturing Strong Connections in Market Research! 🚀✨ Dive into the heart of collaboration with us! Transparent communication, shared goals, and unwavering support define our approach to building lasting partnerships. Together, we explore insights, celebrate victories, and adapt for success. Grateful for the trust and teamwork that fuels our journey! 🤝🌐 #origresearch #StrongPartnerships #MarketInsights #CollaborationMatters #BuildingTrust #SuccessTogether #TeamworkTriumphs #TransparentCommunication #MarketResearchMagic #ClientConnections #AdaptForSuccess #GratefulJourney 🌟💡

Discover "Building Bridges" Saurabh Bisht—the ultimate guide to unlock opportunities, elevate brand influence, and skyrocket revenue through strategic analyst relationships! This groundbreaking book unveils powerful strategies to harness analyst connections, propelling your business to unprecedented success. From unraveling the analyst landscape to empowering impactful communication, it's packed with actionable insights. Learn to measure results, stay ahead of trends, and leave mediocrity behind. Elevate your business—get your copy now! https://lnkd.in/grtnZPXx

Achieving a strong CFO-CMO partnership hinges on refining metrics that synchronize financial goals with marketing strategies. As I speak to a varied cohort of executives across Industries, following key trends emerge a) 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐂𝐨𝐦𝐩𝐨𝐮𝐧𝐝 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 𝐁𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥𝐢𝐬𝐦 - Develop two languages within same context i.e. synergy between organization's marketing & financial goals.  Simply put, CMOs must take ownership in the CFO’s mandate in managing financial risk amid economic uncertainty. b) 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐧𝐠 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫: 𝐀𝐥𝐢𝐠𝐧 𝐭𝐞𝐜𝐡 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐟𝐢𝐧𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - There’s a need for CFOs and CMOs to leverage technology to improve efficiency, measurement and accountability in marketing efforts. MarTech now accounts for 40% of marketing budgets, up from 24% in 2022 and 83% of CMOs anticipate increased Martech budgets in 2024. c) 𝐃𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐝𝐮𝐨: 𝐌𝐞𝐫𝐠𝐞 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐟𝐨𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 - “The thing I have noticed is that when the anecdotes and the data disagree, the anecdotes are usually right. There is something wrong with the way that you are measuring it.” Metrics are always an ongoing exercise with refinement and realignment — aimed at best capturing the physics of the firm and the market.

Are you considering Personas to support your marketing, messaging, and understanding of your customers? Take a listen to these ideas from Jim Kraus on how to modernize that Persona process and improve your tactical and strategic plans.

The worst type of strategists survive on mystery. They use big words to try and confuse others into submission They hide their process and suggest it can’t be replicated. They tell you strategy can’t be taught, it’s just gut. For aspiring strategists, this sucks! It makes it seem like a private club, open to only those who are already in. Strategy needs to be open, We need to share how we do it to help the next generation of strategists. 👉 Tomorrow, I’ll teach you the fundamentals of strategy at a free workshop. Sign up here: https://lnkd.in/dF-dn6b2

In this Quick Take video, FIT's Chief Strategy Officer Fred Franks talks with Crain's Cleveland Business host Amy Guth about why companies can benefit from an IT roadmap. Discover actionable insights to enhance your organization's technological prowess and stay ahead in today's competitive landscape. Watch their entire conversation here: https://hubs.ly/Q02qCf7G0 #ITStrategy #ITRoadmap #FITTechnologies #CrainsCleveland

The need for companies to differentiate from their competitors has never been more urgent. But how do you set yourself apart from the crowd? 🤔 Unleash the Voice of the Company® through Purpose, Mission, and Value statements. Find out how to get started: https://vist.ly/aiqn #purposestatement #missionstatement #valuestatement #brandstrategy