Great article about Roku getting the value out of their data with a quote from C.J. Leonard, Infinitive’s Director of Ad Operations and Technology. Every enterprise has data. Are you getting the value out of your data?
"Sitting on a gold mine..." One of the big stories last week was the announcement of the Roku Exchange and partnership with Magnite #SSP to open up video supply, that includes Roku's rich audience data signals, to more #DSP partners. Check out Nadine Krefetz's breakdown of the announcement on Streaming Media Magazine! Thanks Nadine for including me! #streaming #video #ctv #programmatic #monetization #consulting
