Dock’s Post

We talk a lot with our customers about the 97%. The people who have problems you solve, but don’t know there’s a solution and certainly don’t know about you. That’s what we talked about with Olga Noha, CMO of SplitMetrics at the recent Ascent Conference in San Francisco. Split Metrics is in a relatively new market with little competition—but there is little solution-awareness. Therefore, their strategy has focused on education. And when you have a complex product that requires education—customer creation is the name of the game. Also in this episode: ► Looking for the pivot in terms of go to market or your product or even operational side of things. ► How SplitMetrics restructured their sales teams to focus on a single portfolio of products. #saasmarketing #saassales #demandgeneration https://lnkd.in/eDwsYr9a

MQL vs 'Sales ready' ⚔ Instead of just using the term 'MQL', Charlie Saunders looks at leads as being ready for sales in different ways. I highly recommend listening to the full episode of this RevOps Lab episode. Great discussion on tracking the entire GTM funnel end-to-end. #revops #revenueoperations #revenuegrowth

💎 Another gem from our special JUXTCast episode with Kent Beck — in this soundbite, he talks about bitemporality and effective business practices. 🎦 🎧 Watch the full episode here: https://lnkd.in/eZzGymeA #dev #softwaredevelopment #dataengineering #datastrategy #softwareengineering

If you haven't done so already, go check out our JUXTCast episode with Kent Beck where he joins Jeremy Taylor, James Henderson, and Malcolm Sparks to discuss #programming, #bitemporality and the state of #agile !

It's that time of the year!!🤩🥳 It's Fireside Chat szn!!⏰ Join us again for another Episode of ProBar's Fireside chat series, an insightful discussion on how to navigate and plan the future of your products. _ Don't miss out on expert tips and strategies! 🚀 To register, click on this link (https://tix.africa/ProBar) _ #ProductManagement #FiresideChat #ProductRoadmaps #Episode9 #ProBar #insight #discussions

In RevOps, you’re often operating as a team of 1.👥 This means prioritising your problems and remaining open-minded, but also not trying to change everything at once. Remember to pick your battles.⚔️ Here’s Anastasiia Binns's advice: When you start at a new company, everyone already has a to-do list for you. 📝 Some things are urgent, and some are issues that aren’t necessarily a priority. The trick is to rank each of these and identify them in a couple of quadrants: One is going to be the quick win, one’s going to be a major project, and one’s going to be a thankless task. Then, you can start to have conversations about which problems to tackle first. 💬 Go and ask people what the main problems they’re experiencing are. Then you normally have a list of quick wins that you can focus on to win the hearts and minds of people that you will be forcing change upon.🌟 Some changes can be fast, and some probably warrant a little bit of slow speed because you want to make sure everyone’s on board with you to adopt those changes.🧠 That’s the key to winning over your stakeholders and building trust.🏆 Looking for more advice? Check out the top takeaways from Anastasiia Binns and Jeff Ignacio on The RevOps Review! Link to the episode in the comments. #RevOps #RevenueOperations

Today on the show we have Miruna Dragomir, CMO of Planable. In this episode, Miruna shares how to optimize user acquisition strategies for long-term customer retention with lessons from Uber and Planable. Here's what you'll gain from this episode: 🚀 Learnings from transitioning from large corporations to an early-stage startup 📈 The evolution of Planable's marketing team from startup to scale-up 🤝 Why customer success has been integrated in marketing for better retention 🔄 Effective reactivation tactics used at Uber 🔍 The importance of creating user habits for long-term retention Tune in to the full episode for a deep dive into how to increase retention through user acquisition. Links to the recording are in the comments. We'd love to hear your thoughts!

Ep. 114 - Beyond “Drift but Cheaper”: Inside Alan Zhao (Click-Through King) 👑’s Strategic Pivot to Category Creation for Warmly, As a startup with shaky product market fit, prospective customers often want to associate you with a mature category so they can determine where it might fit in their tech stack—or not. But for Warmly, the existing categories represented only a small subset of their capabilities—albeit cheaper than the mature tools. And they couldn’t just settle for being known as "Drift but cheaper.” In this episode, Alan Zhao details his transition from CTO to marketing chief, a move that was pivotal in steering Warmly’s narrative away from established market constructs and taking control over the narrative that would differentiate itself from the myriad of sales tools on the market. Other key takeaways from this episode: ► The pros and cons of “category creation” to set yourself apart from competitors. ► The importance of tailoring your message to address specific pain points for each segment. ► How to better understand the buyer journey of the 95% of those who visit your website but don’t fill out a form. #pivoting #saasgrowth #demandgeneration https://bit.ly/3VCBSqT

This #episode is an illuminating narrative of what it took for an #entrepreneur to bring his SaaS to product-market fit and accelerate GTM achievements. Alan is a fascinating exec with a lot of insights that other #founders will certainly benefit from. Give it a listen! #b2b #cmo #saasmarketing

https://bit.ly/3K4pPMg Yet another great episode from the Sales Technology Stack Series, in this episode Crystal CEO Drew D'Agostino explains why it's important to anchor down when it comes to your sales tech stack. #sales #salestechnologystack @salesreinvented @DrewDAgostino