Domenica Di Lieto FCIM’s Post

🌟 Lessons from Benefit's Journey in China 🇨🇳💄 I recently was quoted in BeautyMatter on why Benefit has pulled back in China – some key takeaways 💡 Adaptability Matters: The brand, while experiencing success with certain products on platforms like Tmall but it’s launches were out of step with the trends in the market. 🎨 Changing Faces of Beauty: Initially positioned as the epitome of "girly style" the brand failed to grow with its audience. As the fan base matured, desires shifted towards sophistication, and with the younger generation who did not appreciate the American retro style. 💲 Pricing Dilemma: While consumers in China are willing to pay a premium, clarity in targeting and value proposition is crucial. Benefit found itself in a precarious middle ground position, perceived by some as having a mass market feel at a premium price point. 🚀 Market Dynamics and Competition: There is fierce local competition in the color cosmetics from Chinese brands. Yet, success stories exist with brands like Charlotte Tilbury and Urban Decay, who navigated the landscape by carving out distinct niches. This is a call to action for beauty brands to adapt to China don’t expect China to adapt to you💄✨ #BeautyIndustry #ChinaMarketInsights #AdaptabilityInBusiness #BeautyBrandsInChina

Market Insight: China's cosmetics market is on the rise. Projections by Statista indicate that China's beauty & personal care sector is set to hit a phenomenal US$78 billion by 2028. Zooming into the cosmetics niche, revenues are expected to skyrocket to over US$15 billion this year and reach US$21.4 billion by 2028. That's a whopping 53.11% growth in just half a decade! After facing economic hurdles, navigating through lockdowns, and the advent of new legislation, the sector is bouncing back robustly. It’s all due to a dynamic mix of changing demographics, higher disposable incomes, shifting consumer values, and the undeniable impact of tech on shopping habits and preferences. China's beauty evolution is one to be a part of! Contact Cisema to find out how you can register your beauty and personal care products in China. #beauty #cosmetics #personalcare #china #regulatoryaffairs

Key Figures from China's Beauty Landscape 👀 Annual Growth: RMB 1086.2 billion in Q1 of 2024, a growth of +4.12% year-on-year. 👀 Quarterly Analysis: Despite a seasonal dip in Q4 2023 (-8.62%), the market rebounded strongly in the first quarter of 2024. 👀 Segment Insight: Post-New Year's boost with January-February sales hitting RMB 677.8 billion, up +4.47% from the previous period. 🚀 China's beauty retail continues to show resilience and growth, bouncing back strongly after seasonal fluctuations. What strategies do you think are driving this sustained growth in China's beauty sector? #chinamarketing #wechat #tmall #douyin

China remains the largest worldwide market for beauty products, on par if not bigger than the US if you account for all the channels that serve Chinese consumers (local stores, cross-border both official and daigous, travel retail both local and international). However, since 2022, Chinese consumers are much more responsible in their spending and keep arbitrating between local, large international brands, and indie specialized brands. Growth has been sluggish and depending on deeper promotions. So, how can one succeed in such a market? The Business of Fashion has some interesting insights from local experts, including Gregoire Grandchamp Grampchamp from Next Beauty. My experience in China (with Feelunique's local JV) tells me that it is not a market for the faint-hearted. You need commitment, resilience, fast pivoting, and a good, reliable local partner if you are to succeed. What is your view on this market? #beautyinchina #chinesebeauty #successinchina #cbeauty #indiebeauty #beautydemand

A great holistic overview on what China market is like today - based on anecdotal stories and trends. You can see the main theme is consumers buy things that represent their individual needs (and only those things, carefully picked), and no longer buy into generic trends for building their image. Niche is the new black?

When engaging the Chinese consumer market, although it's important for brands to stick to their own vision, building a globally local reputation is key to longterm loyalty and gaining the approval of China's discerning Gen Z consumers. For our latest thought piece, Power and Beauty, TONG spoke to Quinn Han, a UK-based make up KOL, to learn more about recent beauty industry trends and which brands are channeling an authentic global mindset: “As someone from the East, I would be more inclined to buy Western brands that I grew up with rather than those attempting to adopt an Eastern identity. So when I see a Western brand releasing a series of products with an Eastern concept or aesthetic, but it doesn't align with my understanding of Eastern culture, I consider it a failure. Therefore, the acceptance of these brands by consumers depends on aesthetics and whether they truly suit their target audience. It's a process of mutual acceptance, and for brands to effectively communicate, they must first understand the culture they are representing.” - Quinn Han, KOL Read our full article here: https://lnkd.in/evigcwzk #beauty #chinainsights #chinavoices #makeup #cbeauty #douyinmakeup #chinamarketing

🇨🇳 Consumers’ Changes in China 2024 🚀 📊 As China recovers from the retail economy, global brands face the challenge of aligning with evolving consumer interests ☝🏻 Consumer preferences have shifted from the usual ones we know 🛍️ 💁🏼♀️ In fact, Chinese consumers are now looking for things that are more niche and can facilitate their daily lives 🧴 From a preference for niche perfumes to a shift towards vitamin-infused water, explore the key consumer changes shaping the landscape in China 🗝️ 💭 What consumer change surprised you the most? Let us know with a comment below! GO BEYOND THE WALL #LongAdvisory #MarketingChina #Digitalmarketingchina #MarketingStrategy #Chineseconsumers #Consumerpreferences #consumerinterests #newtrend

100 Trends Disrupting China Right NOW Do you know why the Curse of 35 could be your biggest hurdle in hiring top talent in China? If you’re targeting young consumers, do you know why a stick-on belly button might be more impactful than your latest ad campaign? And if you're in the fashion industry, do you know why "Grandma’s BM Style" is sweeping China’s fashion scene? These are just a few of the surprising trends and common mistakes brands make when navigating China’s ever-evolving market. But these are minor compared to the most critical mistake of all—failing to understand the rapidly changing preferences and behaviors of China’s newest consumers. I've put my team to work, not just observing trends; but digging deep to decode the pulse of China’s dynamic market landscape. Basically, I couldn't find a COMPREHENSIVE report on China's latest trends... so I made one myself. You won't want to miss it...😎 #China #Trends #ConsumerBehavior #ChineseConsumers

China's Retail Resurgence... EVERYTHING You Need to Know to Thrive in China Think you know China? Yeah, I did too. But, China is full of surprises and changes faster than you can bat an eye. And this year has been one of the strangest yet. Dao Insights latest report, "China's Retail Resurgence: Channeling the Power of WeChat and Consumer Trends for Growth in 2023" does a great job of shining a light onto what's working in China right NOW. With expert interviews, real life case studies, and in-depth information on one one of China's most powerful tools... you don't want to miss this. #China #ChinaBusiness #WeChat #Fashion #2023Trends #Ecommerce

The State of Beauty: New Growth Map. Beauty’s international growth blueprint of the past decade needs a refresh. Nowhere are shifting conditions more pronounced than in China, beauty’s biggest growth engine in the 2010’s. Economic challenges in the country are part of the reason why brands in China are not expecting unconditional growth. Beauty sales are down (but not out). China’s #beauty market is expected to reach approx $96 billion in sales, by 2027 - from $65 billion currently. Meanwhile the outlook for the #fragranceindustry is underdeveloped and sales could more than double by 2027 (to $4 billion +). Premiumisation will also fuel #fragrance growth. The key will be for brands to build on their expertise to develop scents tailored to local sensitivities. Doubling Down on the US: The US’s $77 billion market is expected to be the biggest growth driver for many multinational #beautybrands over the next few years. Sales are now projected to grow to over $100 billion by 2027. Beauty shoppers have begun buying across price points since they no longer associate quality with price, as they once did. As a result, mass and #premiumbrands are increasingly sold at the same stores. Two markets capturing the attention of many beauty players, albeit for very different reasons, are India and the Middle East. India’s $14 billion beauty market is compelling. It’s projected to grow to $21 billion, but 2027, as the country is expected to have one of the fastest growing economies in the world. It has an expanding middle class, a large younger generation with approx half of its population of 1.4 billion under the age of 30. The Middle East and Africa market, currently combined is worth $27 billion, has yet to reflect the growing wealth of its consumers. By 2027, sales are forecast to reach over $47 billion. Saudi Arabia and United Arab Emirates lead the way in the Middle East, with fast growing #economies and high household incomes. #beautynews #beautybusiness #beautytrends #beautyeducation #indiabusiness #chinabusiness #chinaeconomy #indiaeconomy #middleeastbusiness #cosmeticsindustry #luxurybeauty #loreal #sephora #ultabeauty