Aaaannnnd the B2B GTM Benchmarks are out! 📊😱 After last week's B2B Benchmark's feature launch we've dived into the data to see what stories lie beneath. These are some of the headlines ⤵️ *** Spend on the Google Network (Search, Display, YouTube) accounts for over 50% of the paid budget! *** LinkedIn offers the best cost per company influenced of the major ad networks - Google Search Ads and Facebook are both over 75% more expensive. *** On average, there are 62 touches across at least three channels before a B2B deal is closed. *** Social channels combined drive only 2% of B2B web traffic. Check out all the insights and analysis in the report linked in the comments 👇 #B2BBenchmarks #DreamdataBenchmarks #B2BMarketing
👀
🔗 https://dreamdata.io/blog/b2b-go-to-market-benchmarks-2024