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Aaaannnnd the B2B GTM Benchmarks are out! 📊😱 After last week's B2B Benchmark's feature launch we've dived into the data to see what stories lie beneath. These are some of the headlines ⤵️ *** Spend on the Google Network (Search, Display, YouTube) accounts for over 50% of the paid budget! *** LinkedIn offers the best cost per company influenced of the major ad networks - Google Search Ads and Facebook are both over 75% more expensive. *** On average, there are 62 touches across at least three channels before a B2B deal is closed. *** Social channels combined drive only 2% of B2B web traffic. Check out all the insights and analysis in the report linked in the comments 👇 #B2BBenchmarks #DreamdataBenchmarks #B2BMarketing

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Abel Aioanei 爱博

Revenue Attribution | RevOps @Dreamdata

2w

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