Elle-Louise Wilmot’s Post

If you are advertising to your customers as a business you are wrong. Your audience are human beings and want a human experience. What do I mean? Your audience wants to buy from a person, pretty tough thing to do if you position yourself as a cooperation. You have to create your ads like a person(your brand) speaking to another person(your audience), that is the only way you are going to get good results from your ads. This is part of the reason why using influencers in your ads generate good results(provided everything is set up properly). An influencer is a figure your target audience can relate to. They see the influencer as someone that understands them and their pain. This makes the influencer’s review trustworthy and the ad feels personalised. If you don't have the budget for an influencer another way of personalising the ad is through the offer and the copy. Think of all the different groups of people that can use your product and create an offer specially for them. This makes the ad feel personalised and it will resonate with your audience on a deeper level. I actually talked about this as well as 3 other cheat codes for Meta ads that convert. You can read all about that here https://lnkd.in/dSc2tn6S P.S Follow me Brown Omobola, I post daily tips on running converting Meta ads.

We all know that keywords play a crucial role in optimizing websites for search engines. But when it comes to social media, things get a little different. So, here's the scoop: While hashtags can be considered as a form of keywords on platforms like Instagram, traditional SEO tactics might not have the same impact. Social media algorithms focus more on engagement and relevancy rather than specific keywords. That being said, using relevant keywords in your captions, bios, and descriptions can still contribute to discoverability. Now, you might be wondering how to level up your social media game without solely relying on SEO tactics. Here are a few interactive solutions for you: 1) Encourage conversations: Ask thought-provoking questions related to your posts and engage with your audience in the comments section. 2) Collaborate with influencers: Partnering with influencers who align with your brand can boost your reach and engagement. 3) Use compelling visuals: Eye-catching images or videos can grab attention and encourage users to like, comment, and share. Remember, social media is all about building connections and sparking conversations. So go ahead and experiment with different strategies to find what works best for your brand! #socialmediastrategy #digitalmarketing #keywordSEO #northdakotamarketingagency #northdakotamarketingservices

Just having a profile isn't enough to win on Social Media these days. ❌ Sure, being seen is important, but there's more to the story. ⬇ Want to REALLY stand out and grow your business? Here's a mini-guide I put together: 👇 1. Catch their eye! People scroll fast, so you need content that grabs their attention. Here is how to do it: - Understand your audience - Publish relevant and valuable content - Use compelling visuals 2. Encourage Interactions Active involvement of your audience drives organic reach. Here is how to do it: - Ask questions to your audience - Respond to comments and messages - Run contests or giveaways 3. Leverage Influencer Marketing Influencers can help you reach a whole new audience. Here is how to do it: - Identify influencers in your niche - Collaborate for product promotion or content creation - Track the performance of the campaign 4. Optimize for SEO SEO can boost your visibility on social media Here is how to do it: - Use relevant hashtags - Include keywords in your descriptions - Share links to your website or blog 5. Track Your Progress! Performance metrics provide insights for improvement. Here is how to do it: - Regularly check your analytics - Understand what works and what doesn't - Adjust your strategy based on the data What's your favorite way to stand out on Social Media? Share your tips in the comments! 👇 #socialmedia #socialmediamarketing #socialmediastrategy

As Marketers, what tools do you find most useful for competitor research? I have been using the following. 1 .Google trends: for understanding competition brand’s popularity and how our branding efforts are faring against the competition 2. Semrush & Ahrefs: for keyword analysis for SEO 3. Similarweb: for competitor’s website traffic, traffic sources, distribution between different channels - direct, paid, organic, social 4. AppAnnie: for analyzing different apps 5. Influencer Management: We have been using Influencity tool for a while now and has turned out to be amazing in finding, evaluating and reaching out to influencers as well. Any more?, please add to the list. #marketing #CompetitorResearch #digitalmarketing #digitaltools

“Do I need to do social media? It’s done nothing for sales so far.” We often get this from prospects who’ve pretty much lost faith in social (for revenue, at least) — and it’s probably because they’re still running strategies from the 2010s. ⏬2010 social was about posting links and getting your CTRs up. ⏬Then, algorithms killed the click in a push to get more ad money, and social wasn’t nearly as good for traffic anymore. ⏬Then, some B2B influencers came about, and social became about audience and engagement-building. ⏬Now, social is about delivering value through platform-native content — not driving CTRs. The goalpost has shifted massively in ten years. Brands that adapted are seeing revenue results from ‘dark social.’ But those that didn’t are STILL chasing increasingly disappointing traffic stats. If B2B brands want success on social, the old way HAS to make way for what works today. Forget about ‘link in bio.’ Invest in good content that builds an audience.

Guide for Increasing Domain Authority- Part 2 6. Leverage Social Media- Social signals can indirectly influence your DR. - Share Content: Regularly share your content on social media platforms to increase visibility and drive traffic. - Engagement: Engage with your audience on social media by responding to comments and participating in discussions. - Influencers: Collaborate with influencers in your industry to expand your reach and attract backlinks. 7. Monitor and Analyze Performance- Regularly track your website’s performance to identify areas for improvement. - Analytics Tools: Use tools like Google Analytics and Ahrefs to monitor traffic, backlinks, and rankings. - Competitor Analysis: Analyze your competitors’ strategies to identify opportunities for your site. - Adjust Strategies: Continuously refine your SEO strategies based on data and performance metrics. Following these steps, you can systematically increase your domain rating, leading to better search engine rankings and more organic traffic. Remember, improving your DR is a gradual process that requires consistent effort and attention to detail. Stay patient and persistent, and the results will follow. #DomainRating #SEO #DigitalMarketing

LOOK, WHEN YOU MARKET SOMETHING! you're actually sharing a solution to a problem or fulfilling a desire. YOUR MARKETING OBJECTIVES => directly depend on the type and quality of your product or service. 🕵️♂️ That's why most mid and big businesses heavily research their audience. 🧠 That's why the first lesson you get taught is to know about your audience. The next step is about reaching out to your audience by leveraging your resources: 🔍 SEO helps you get discovered in search engines when someone searches for what your business offers. 📱 Social Media allows you to reach users whom algorithms identify as likely to engage, keeping them within the platform. 📧 Email helps you stay connected with them! 🔥 These three channels broadly cover most business audiences and communication avenues, but marketing savvy takes it a step further — c o l l a b o r a t io n. 🤝 🤝 In this channel, you collaborate with a network of sites, influencers, or any media that has your audience, in exchange for something beneficial to them. The final piece is advertising. You simply pay 💹 tech giants, digital networks, or influencers to show your solution to their audience (just-make-sure-that-their-audience-is-also-your-audience). The last thing to ensure is that after reaching your audience, you effectively deliver your solution 📷 . Show them their problem and how your solution is the best and right choice. These Are The Fundamentals of #Marketing Or #DigitalMarketing. If you understand it, you will quickly and effectively be able to create content and publish it just right. What___Else___Do___You___Think___I___ Missed?

I just completed the "Social Media Marketing Strategy: TikTok and Instagram Reels" course on LinkedIn Learning!💡📚 With over three years of experience in social media, this course reminded me of the importance of staying up-to-date on short-form video best practices. As these platforms advance and stay key players in the social media landscape, it's just as important for social media managers to grow with them. One aspect I found valuable in this course was the section on influencer marketing. Understanding how to work with influencers on the micro and macro levels can amplify brand presence and foster meaningful connections. 🌟 It's also an area of social media marketing I want to learn more about. Have a link to a course or a resource? Send it my way! Overall, I leveled up my TikTok, Online Video, and Instagram Marketing skills from this course and am excited to see what is next. Here's to continuous learning and staying adaptable!- https://lnkd.in/eYSGJDfW - #SocialMediaMarketing #ContinuousLearning #DigitalMarketing #LinkedInLearning #tiktokmarketing #onlinevideomarketing #instagrammarketing

Learn how social SEO, micro-moments and nano influencers will transform your social media engagement this year with this great blog post from Amanda Peters from Enterprise Nation. In this blog, Rachael Dines - Director of Shake It Up Creative and Enterprise Nation advisor, shares insights on social SEO and highlights the importance of keyword integration. Read here: https://lnkd.in/eNZT3a7B  #socialSEO 

👉Here are some simple social media marketing tips: 1.Know Your Audience: Understand who your followers are and what they like. 2.Post Regularly: Keep your posts consistent to stay visible and build a following. 3.Use Eye-Catching Visuals: Pictures and videos grab attention better than just text. 4.Interact with Followers: Respond to comments and messages to show you care about them. 5.Use Hashtags Smartly: Research and use hashtags relevant to your content to reach more people. 6.Host Contests or Giveaways: Encourage engagement by offering prizes for participation. 7.Partner with Influencers: Collaborate with popular users in your niche to expand your reach. 8.Track Your Performance: Use analytics tools to see what's working and what's not. 9.Try Different Content Types: Experiment with polls, quizzes, and live videos to keep things interesting. 10.Stay Updated: Keep an eye on trends and changes in social media to stay ahead of the game. #socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business #marketingdigital #seo