Customer Success & RevOps Leader | owner and podcast host of CS In Focus | Help business accelerate in customer-led growth
Your customers don't care about your fancy features. They care about these 4 things instead: → First Impression: The moment that sets the tone. → First Value: The “Aha” when they see tangible benefits. → Second Value: The deeper impact that validates their choice. → Extended Value: Long-term gains that turn them into advocates. Most SaaS companies nail #1, struggle with #2, and miss entirely #3 and #4. Result? Customers leave before they realize your product's full potential. I learned this game-changing framework from Matthew Brown at a coffee chat. It got me to rethink the customer journey. 💰The million-dollar question: Is your onboarding journey hitting all 4 milestones, or are you stuck showcasing features? #CustomerSuccess #SaaS #Onboarding
Love this Emma Lo!
Great Insights Emma Lo. The common factor in all four steps is customer-centricity. By focusing on the customer’s experience and value at every stage, you ensure they see tangible benefits and feel valued. It's about transforming their challenges into opportunities and making their success your priority.
I've often advised SDRs that the prospect only cares about their own pain. They basically don't care about your company's years in business, number of clients, cool product features, or credentials. If our offering has anything to do with solving their pain, then they will be interested.
"Customers leave before they realize your product's full potential." Emma Lo there's a study by Deloitte saying CEO's think 90% of their customers trust them, while 30% actually do.
I really like this mode of thinking. We're working on nailing #1 and #2 right now at Hyperbound. #3 and #4 are coming up, no doubt about it 👏
Glad we could connect!
Handsome guy Matthew Brown!!
Chief Evangelist, Community Strategist, Co-Founder of Wednesday Women, Startup Advisor, Ex-Stay-At-Home Mom
2wI think you and I are the 🫅👸s of coffee chats. I love it!!