Eric Kallman’s Post

SellerSlice is touching down in Chicago tomorrow for #SCAevent #SCAcoffeeexpo We are excited to share the good news about what's coming for the #coffeeindustry My calendar link is in the comments below if you would like to set a meeting and learn more about the power of #amazonadvertising See you soon! #buildingbusiness

Enter your best recipe.

"Fancy like Applebee's on a date night, Got that Bourbon Street steak and an Oreo shake With some whipped cream, on the top too, 2 straws one check, girl I got you..." Do you always sing along with Walker Hayes' song...Fancy Like? Now Applebee's Neighborhood Grill + Bar is leaning into this earworm, with a Date Night Subscription Pass. $200 gets you up to 52 "Date Nights" of up to $30 each. Not surprisingly the subscription was a hit, apparently selling out in 30 seconds, and nearly crashing Applebee's website. It's not known how many passes were actually sold, and many consumers feel hoodwinked. The offer was rich and the demand is definitely there. Other restaurants have experimented with varying degrees of success with subscriptions (remember the Taco Bell Taco Lovers Pass?). It makes sense to me. A susbcription (or a premium membership) can smooth out cashflow for the restaurant, drive preference and habits with consumers, and create some buzz too. (Normally, I'd share an article, but today, I'm sharing the song, for your enjoyment!) #restauranttech #fastcasual #subscriptions #membership https://lnkd.in/gQ35Qr6T

This is not a hot take but... I'm super bullish on partner marketing, and it's all over my Q2 planning. Why? ✔ 2+ brand voices are stronger than 1. ✔ Instantly double your audience. ✔ You are such a small fraction of your customer's work - get together and take a larger slice of the workday pie. ✔ You're software is only as good as your integrations with their other tools. What are your fav partner marketing activities? Drop them below or comment if you want my full list.👇

Imagine a world where 100% of your residents are fully insured, and your leasing teams didn't have to: ❌ Explain the renters insurance requirements ❌ Follow up several times leading up to move-in ❌ Upload the documentation to your core software ❌ Deal with residents who show up on move-in day unprepared Instead, your residents: ✅ Opened their Updater app ✅ Followed a few short prompts ✅ Purchased the exact insurance plan required by your community ✅ Had their forms automatically uploaded to your core software ✅ Showed up for move-in day fully prepared and happy Want to see what we've been cooking up with Assurant? 👉 https://lnkd.in/gs2_sCVj Or you can just hang out with us IRL and eat some 🍣

Shopping at Black owned businesses is a great way to celebrate Black Business Month. Make it a point to patronize your local Black owned stores, restaurants, salons, and beyond. #MBCRE #BlackBusinessMonth #SupportBlackOwned #ShopLocal #BlackEntrepreneurs #BuyBlack #CommunitySupport #ShopBlack #CelebrateDiversity #EconomicEmpowerment #EmpowerBlackBusinesses #InvestInCommunity #DiversityMatters #ShopSmall #LocalBusinesses

You don't want to miss this speech! If you are attending Walmart's Open Call, make sure to mark your calendars for this one. #WalmartOpenCall #USProducts #RetailOpportunity #MadeInUSA #WalmartSellers #RetailPitch #OpportunityKnocks #Branding #ProductLaunch #SellCord #walmart #walmartmarketplace #ecommerce #walmartseller #amazon #amazonseller #wfs #ecom #business #ecommercetips #ecommercemarketing

Are you celebrating #Oktoberfest? 🤔 Gravy Analytics - Real-World Location Intelligence recently examined consumer #foottraffic trends to find out what top 10 U.S. cities are the best for celebrating Oktoberfest! Check out the full list and let me know your thoughts: https://okt.to/xpcUen

“Running a restaurant is a total breeze!” …said no one ever 😂 With daily tasks like managing your team’s schedule, addressing service hiccups, tending to guests, and staying on top of things like social media and accounting, who’s got the time to be proactive?!? That’s why we created this seasonal prep list— 👉🏼Follow expert advice 👉🏼Get inspired by awesome Tock customer ideas 👉🏼Support your staff 🏆Ready to offer stand-out experiences? 💵Ready to convert first-time visitors into lifelong guests? ✅The prep list has gotcha covered 💪🏼

Whether you’re welcoming the very first guests to a restaurant, a boutique shop, a hardware store, or even a new franchise location, a grand opening is always a cause for celebration. But to get it just right—to entice droves customers not only to attend but to spend—takes a fair amount of legwork. ➡️ What does it take to introduce the community to your brand? ➡️ What do you need to do to get them in the door on opening night? ➡️ And, once they’re there, how can you encourage them to purchase your products during the grand opening and then leave the party excited to come back soon? We break it all down in our blog post. https://ow.ly/C6Nn50QIijr