Eric Kallman’s Post

As you strategize for the year ahead, don't lose sight of consumers 👓 Raptive's Paul Bannister recognizes the control consumers now have over their viewing experiences. For more tips based in real consumer insights, download the Connatix research report here.

The media industry is constantly evolving, with trends shaping the way we consume content every day. A top media company partnered with us for an 8-week online tracking study for one of their flagship reality show. The study aimed to gauge awareness levels across various elements such as trailers, promos, the show itself, and the reasons behind likes and dislikes. Check out the case study and see how we helped our client unfold invaluable consumer insights in the media landscape.   Download the case study: https://bit.ly/3VlKulz   Contact us at sales@markelytics.com, to learn about our advanced consumer research services, including online tracking studies.    #markelytics #mrx #actionableinsights #mediaindustry #onlinetracking #contentconsumption #realityshowstudy #consumerinsights #mediatrends #onlinetracking #awarenesslevels #promotionalanalysis #consumerbehavior #flagshipshow #marketresearch #mediaconsumption #consumerfeedback #marketinganalysis

Explore the evolution of ad revenue from 2023 to 2024, uncovering key insights and emerging trends to optimize profitability and stay ahead in the dynamic market landscape.

Just found a white paper from Ipsos in this case study on A/B testing that demonstrates the power of data-driven research to generate key business insights. The results of the A/B test clearly show how ad sequencing increases ad recall and purchase intent compared to repeated viewings of a traditional ad. In this research on the benefits of ads, sequencing helped the media company improve the experience and performance of the advertisers on their platform and added value to the media company’s brand. Here are the key challenges : This research paper identified two main challenges. The first challenge involved properly designing the A/B test. The second challenge involved creating the test ads in the appropriate test environment. Key finding : Using the "Tease, Amplify, Echo" ad sequence is more effective than showing a traditional ad multiple times. 54% of people remembered the ad with the sequence, while only 42% remembered the traditional ad. 30% of viewers wanted to buy the product after seeing the sequence, compared to 25% for the traditional ad. For the research paper ping me over I'll share the file link. Thanks for your time. #MarketResearch #DataAnalysis #MachineLearning #BusinessGrowth

We partnered with data measurement and consumer insights firm Wonder&Wonder to uncover the economic influence Topple unlocks for brands around the world! 🌎 The audience we help brands reach wields a staggering $31.3 billion in annual disposable income! Here are some key findings: 🏡 $20.9 billion spent annually on real estate 🚗 $5.3 billion spent annually on transportation 💳 $4.9 billion spent annually on consumer finance and insurance Topple helps brands influence billions of dollars in consumer spending around the world with display and video advertising on sites these potential customers know, love, and trust. For more audience insights from Topple’s Global Economic Influence Report visit https://lnkd.in/d2j4RvwW #DigitalAdvertising #Marketing #MarketingAnalytics #Advertising #Economy

Look at your creative, According to Kantar "Creative Quality accounts for nearly 50% of media impact far surpassing reach or frequency of touch-points, according to Kantar CrossMedia database." Makes sense... Media done perfect, puts the right box in front of the right eyes at the right time. If the creative bad - the placement matters a lot less. #creative #creativeadvertising

Not All Media Channels Are Created Equal! - Follow up Media/mar-comms practitioners, CMOs and CFOs out there, if ad investment effectiveness matters to you, then dive into the details of the Profit Ability 2 study released last week. 💰 Extremely useful intelligence on the ability of key media channels to generate profit ROI, in the short and medium/long terms, even broken down by specific industries (some). This is gold and essential knowledge for channel planning and right-sizing investment based on effect! 📈 Also, VERY useful perspectives on Brand vs Performance, why it’s not much a helpful divide from a media channel standpoint, and a suggested better way of looking at it, considering Scale (of ad effect), Efficiency (Profit ROI and saturation point) and the Time of ad payback. Makes much more sense. 💡 Freely available knowledge and rather exceptional. Sadly, UK-focused, as building on the IPA's data treasure trove, however I'd think some channel effectiveness principles apply similarly in other advanced media markets. 🌐 Slides from the conference + video replay here: https://lnkd.in/ePEZrGMf Many thanks to all those involved in the development of this study and I hope lots of you media nerds out there enjoy this content! 🙂 #paidmedia #advertising #datadrivenmarketing #advertisingeffectiveness #channelplanning #themedialeader #ebiquity #gaintheory #thinkbox

Thinking about attention metrics? Jeremy Kanterman VP, Research & Insights at Integral Ad Science spoke with Mediapost to discuss our latest report The Attention Payoff, which sheds light on the business results and success rates attributed to attention strategies. "About 83% of media experts think it’s important for their company to have an attention strategy, and 79% report substantial improvements in revenue opportunities since they implemented a strategy." https://lnkd.in/ec2WDzHh

How did First Hawaiian Bank increase match rates to over 90% so they could reach bigger audiences? With first-party data. Check out our latest guide in partnership with Adweek to learn the ins and outs of how to use first-party data to increase your campaign efficiency, ensure data compliance, and boost return on investment. https://lnkd.in/e_-kHSSm

FRIDAY DOSE OF MARKETING Would you guess that FMCG as category does not reach positive short term ROI at all? Great piece of research on big data set shows how investment in advertising returns (or not) for different media and different categories (surprisingly massive differences) and how it changed in recent years. Very helpful charts to support your case and benchmarks that can guide expected returns. Few interesting facts: ✅ Despite all the scepticism about linear TV: More than half (54.7%) of full ad-generated profit comes from TV, with an average full profit ROI reaching £5.61. ✅ While short term and long term ROI differ massively per category, Large Retail category is reaching best ROIs both short and long. ✅ FMCG and Financial Services as category do not reach positive short term ROI at all, but full-profit ROI is still good. (Go to this page and click the blue rectangle „Download“ on the right side next to the headline) to get the report. #FridayDoseOfMarketing #MarketingStrategy #Brandbuilding #Marketing #Advertising #MarketingEffectiveness #BrandGrowth #HowBrandsGrow #MarketResearch