Eric Nelson’s Post

#CTV continues to mature in some very interesting ways. We have often called this maturity the "cable-ization" of streaming as platforms consolidate and find their place. This is an interesting perspective on the #content front of what is driving subscribers and growth. One interesting aspect is the original and exclusive content (old school prime time lineups) vs leaning into existing content (old school syndication and re-runs). We have seen in recent years that the expense of chasing original content can lead to more ad driven subscriber models and cracking down on shared accounts to force increased revenue and subscribers. With all the platforms getting into the live sports arena, the next few years will be very interesting in the CTV space. https://rb.gy/j51pde

Streaming Content Discovery has been one of my favorite topics over the past few years. It represents a sophisticated balancing act that involves integrating content-based recommendations, collaborative filtering, strategic promotion of content, and effectively showcasing the extensive depth of a content library. This challenge is amplified within the realm of our own streaming service and escalates further when interfacing with TVOS. In such scenarios, possessing comprehensive and detailed metadata becomes crucial to demonstrate relevance and enhance user experience. #discovery #recommendations #ott #tvos https://lnkd.in/gpawhcVM

That sounds familiar. "According to Nielsen’s State of Play report, 20 per cent of consumers say they abandon a viewing session when they can’t find something compelling to watch." https://lnkd.in/gdHX3SzR Gracenote #advancedanalytics #programing #viewing #tv #streaming #streamingtv #streamingmedia

"Over 2 in 5 FAST users (42%) say on-demand content is a major reason they use free ad-supported streaming services" - Morning Consult With TVCoins, you can bring your content catalog to a dedicated streaming app in a matter of days. Read more here: https://lnkd.in/e8dMbbae #TVCoins #FAST #freestreaming #ondemand

#DidYouKnow? 47% of U.S. households report using FASTs weekly, according to MediaPost. Get your content in front of these audiences with TVCoins - free for you, and free for viewers. Read more here: https://lnkd.in/g3tbX2ED #TVCoins #FAST #CTV #OTT #mobileapp #streaming #videostreaming

Americans are dedicated streamers: 56% of viewers are streaming one to three hours of programming in one sitting, while 40% are streaming three or more hours at a time. Consumers estimate using about four different streaming services (3.8 average), with heavy streamers (defined as those who stream 15+ hours/week) using about five (4.7 average).  https://lnkd.in/gSctJu8X

Belt tightening streamers continue to spend on unscripted programs to target the mature age over 54 market held by broadcasters with history, cooking and factual documentaries. Meanwhile, global linear TV networks are on course to deploy the largest number of FAST channels this year. With SVOD subscriber growth, price variables, foreign language titles and ad tiers being deployed across all regions to maximise every subscription and advertising revenue per user, content strategy for both streaming and linear will be crucial for sustainable market share on home soil #ContentStrategy

How CTV Platforms Can Unlock Content Discovery for Viewers. Finding your favourite shows across multiple apps has always been a struggle for viewers. However, there's a solution. In our latest article by Max Heiderscheid, VP North America, we explore how app publishers can make content discovery user-friendly on platforms like Roku, Apple TV, and Fire TV.  We also delve into additional features like 'Zones' and 'Hubs' that platforms use to spotlight content. While this journey demands an initial investment, the potential rewards are immense. To unlock the potential of content discovery on CTV platforms, Read here 👇 https://lnkd.in/eafWJFhZ  #ContentDiscovery #Streaming #CTVPlatforms

This discovery raises a pressing question...Why does a platform like Philo, designed to offer a modern, flexible streaming experience, suffer from an ad volume reminiscent of the bygone era of cable television? 📺 The answer lies in the complex dynamics of content distribution and advertising revenue. As streaming platforms continue to evolve and compete for viewers' attention, finding the right balance between content and ads becomes a delicate dance. Viewers have grown accustomed to the ad-light experiences offered by some streaming giants, and platforms like Philo must grapple with meeting viewer expectations while satisfying the revenue demands of their content partners. #StreamingAds #PhiloStreaming #AdOverload

Content is King – In the dynamic realm of Free Ad-Supported Streaming TV (FAST) channels, a powerful narrative is taking hold: content is not just king—it’s now demanding its rightful ransom. This bold declaration reflects a growing movement within the industry, where content creators are asserting their value and calling for a fair share of the revenue pie. https://lnkd.in/eEeVmh4Q