Zegna’s Post

How does #MariacarlaBoscono get ready for the Ferrari and DOLCE&GABBANA fashion shows during Milan Fashion Week? Discover it in the new #DiaryOfAModel episode on #VogueItalia.

Yesterday Zegna brought on the runway #OasiOfCashmere Winter 2024, another demonstration of the exceptional craftmanship and heritage of this luxury Italian brand. I'd like to share a few thoughts on this brand which has been a recent focus of my research for a university project. 🌱I regard the Ermenegildo Zegna Group as a paramount example of how an organisation can play a pivotal role in the social and environmental landscape. 🌳Through their vertical integration strategy, they effectively manage every aspect of the supply chain, carefully executed according to strict standards, from the supply of high-quality raw materials to the distribution at their point of sale. #OasiZegna exemplifies their commitment to sustainability, a Piedmont natural park safeguarded by the Zegna family, contributing to the enrichment of the area's biodiversity and the preservation of its natural beauty. 🌿At the same time, they reached their 2025 profitability goals ahead of schedule, showcasing that sustainability and economic-financial success can go hand in hand. Looking forward to seeing what's next and for more companies to follow in their footsteps! #zegna #ermenegildozegnagroup #oasizegna #oasicashmere #fall2024

la forza di un leadership!

Personally I think they add a whole new element to the industry and a new edge but then is the product contents and usability always at the forefront? This is something I have been thinking about this morning and really had a full debate in my head over about 3 coffees - the debate is yet to conclude! What do we think guys? #beautyindustry #fashionindustry

Metaverse activation is branding. More storytelling. More “top of mind” presence.

According to the latest edition of the Lyst Index, consumer preferences made quite the shift from July to September this year. Italian fashion house Miu Miu has soared to the quarterly ranking's top spot for the first time ever, jumping up from fourth place in Q2. After months of unique collaborations, in-person events and the launch of the Miu Miu Women’s Tales Committee, the buzz-worthy luxury name has overtaken the likes of Spanish fashion label Loewe and Italian fashion brand Prada, which slotted in second and third, respectively. Read the full article: https://bit.ly/46ODhwE #LuxuryDaily #LuxuryNews #LuxuryFashion #MiuMiu #Lyst #LystIndex

Website #2JourCheck: which quiet luxury brand sells men's shirt better Although fashion trend for the so-called #QuietLuxury became viral last year, its regular consumers fall into a small group of people. They usually do not like to be in the spotlight, but like to be sure about their choices. Today I am going to review the product pages in e-shops of the same item category from three brands which I consider first in the context of menswear quiet luxury brands - Brunello Cucinelli, Loro Piana, and Zegna. *** There are some differences in e-selling luxury to men and women. For men it’s important to have information displayed clear and fully and to focus on functionality and status, rather then storytelling and emotional connection. *** How to sell quiet luxury fashion to men, who sells the men shirt better and who doesn't give enough to make an informed decision - #BrunelloCucinelli, #LoroPiana or #Zegna - in my new publication: https://lnkd.in/drDKTiQy #ecommerce #luxury #luxuryfashion #ClientRelations LVMH #LVMH

#BeautyIndustry news - Marni and Coty. This partnership is it surprising? It should not. The Italian Fashion brand is working hard since years to gain more popularity among the #GenZ and #Millennials. Last SS2023 the brand held its show under NY City’s Manhattan Bridge and the FW2023 headed to Tokyo’s Yoyogi National Gymnasium. For the SS2024 show, Marni went to the French capital for its first show during #ParisFashionWeek under the creative direction of Francesco Risso. And now the beauty licence with Coty. Just to remember, Coty has licenses with Gucci, Calvin Klein, HUGO BOSS, Marc Jacobs, Chloé, Tiffany & Co., JIL SANDER, Roberto Cavalli and ESCADA among others. It makes more than sense, as SVP Jean Holtzmann said: “If you look over the last year, we have extended some of the very big partnerships that we had with Hugo Boss, Davidoff, Marc Jacobs and more,”. Moreover, by quoting Barbara Calo', the deal marks a pivotal moment in the evolution of Marni. “Through the introduction of fragrances and beauty products, that will seamlessly integrate into our brand universe, we’re redefining the brand’s boundaries, opening up new opportunities of affirmation for Marni.” Everyone wants a slice of cake...the Beauty-ful cake that the #LuxuryBeauty represents! In the first comment, the link to my post about Hermès and its expansion of its beauty offerings.