Extole’s Post

Calling all Marketing and Digital Leaders! 🗣️ Join us on a journey of business excellence at the upcoming Chief Wine Officer virtual networking event with Bazaarvoice & Monetate on 28th November from 6pm GMT / 7pm CET. Discover effective strategies to maximize messaging impact through your tech stack, ensuring optimal ROI, and gain valuable insights into the current AI trends shaping marketing practices. Register using the link in the comments👇 #BusinessInsights #MarketingStrategies #ROIOptimization #AI 

🚀 Are you solving a real problem that people care about? Validating product-market fit is critical for success. Our AI assistant, SmartEReply, can help you craft the right questions to gather invaluable user feedback and validate your product's market fit before launch. From understanding customer pain points to testing value propositions and assessing feature fit, SmartEReply guides you to ask the right questions to your target audience on platforms like LinkedIn. Ensure your offering resonates with real user needs. Check out our blog post to learn how SmartEReply can help you validate product-market fit: [https://lnkd.in/gkNi42qx] Drop a ✉ if you'd like to discuss further!

"The CMO is disproportionately the voice of purpose in an organization." Marketing in the 60s, 70s, and 80s was characterized by positioning, psychology, and creative finesse. Marketing in the 90s and 2000s was enamored with testing, data crunching, and technology. Marketing as function is even more different now because: * The world since the 2010s, became a different place due to the impact of technology, digital devices, social media, and automation. * The Marketing focus has evolved. The focus started with the product, and then shifted to the emotion of the consumer, to the Internet as a channel, to data-driven marketing, to mobility and digital devices, and recently to today’s emphasis on data. * The shift in power to the customer and the rise of the segment of one (customer). The confluence of all these changes impacts what constitutes a market, and how consumers are reached. These changes then impact what gets delivered to consumers, how products / services gets delivered, and how that delivery chain is protected. Through all of this change, some might say the role of the CMO is the same, but the emphasis, mix, and how the CMO fulfills the role is different. Today's CMO must: * Drive growth * Catalyze innovation * Be a brand story teller * Be a capability builder By bringing an outside-in perspective, the marketer drives innovation and this starts by solving customer needs from the customer's perspective. Although this episode aired in 2021, the points are still as valid today as then, even with the proliferation of AI and especially, generative AI. Re-watch CXOTalk episode (712) with guests: * Suzanne Kounkel, CM of Deloitte US * Norm de Greve, CMO of CVS Health Topic: What is the CMO Role in 2021? https://lnkd.in/e5CgA9wR The CMO is the predominant voice of purpose in a company. #CXOTalk #CMO #Marketing #Brand #Healthcare

Digital marketers and CMOs are buzzing about Gen AI and its business potential, but are we overlooking something crucial? It's more than just identifying your Ideal Customer Profile (ICP) - it's about truly understanding and empowering them. Did you know? Gen Z represents 43% of global consumers with an impressive purchasing power of $143 billion, yet only 8% feel fully understood by brands. Moreover, 60% emphasize the importance of their opinions being valued, while a staggering 78% view brands as all talk, no action. So, the big question remains: Can GenAI or even the slickest ad campaigns bridge this gap? It seems what our ICP desires is to be heard, understood, and empowered. Without nailing these basics, no amount of AI can unlock the full potential of your business. Let's get back to the essentials and truly connect with our audience. #DigitalMarketing #GenZ #CustomerFirst #ICP #genai #cmo #cmoinsights #digitalmarketingstrategies #revenuegrowth #growthmarketing #growthhacking #growyourbusiness #digitalmarketingconsultant #fractionalcmo

Community is the future of GTM 🚀 That’s why we are so excited about RevCon 2023 And being a RevGenius partner 6000+ GTM leaders have already signed up Have you ?It’s 100% online and 100% free LINK: https://lnkd.in/gfXD9DV4 And don't miss our very own CEO, Rabi Gupta, sharing insight on the B2B future powered by AI. What to expect from this session: ➡ Deep dive into Top 5 GTM trends that will be top of mind for leaders in 2024 ➡ Real strategies from C-Level execs on leveraging AI ➡ Ideas on driving productivity and new standard for business relationships ➡ Discussion on how to use content and communication to amplify your GTM plan ➡ (Truly) customer-centric GTM motion This will be THE discussion setting your outlook for 2024. Let’s collaborate on the future of GTM together!

Content may be king, but ELE is queen here @Relevate Health. Let us put ELE to work for you and gain insights to better inform your #hcpengagement marketing strategy. #pharmamarketing #data&insights #biotech #healthcaremarketing

Use ELE to help your brand navigate the marketplace/local variations, topics, platforms, and KOL preferences of individual audiences, and their future needs, to define next best action

Content may be king, but ELE is queen here @Relevate Health. Let us put ELE to work for you and gain insights to better inform your #hcpengagement marketing strategy.

🔥 Great insights Jane! #CMOs face a game of two halves, balancing current best practices with the anticipation of rapid change. Digital and tech are both the biggest opportunity and challenge for #brands. Confidence in meeting customer needs and expectations has decreased, highlighting the need to reinvent very quickly. Here are 3 key recommendations to fuel confidence and win in the future: 1️⃣ Map all participants, not just buyers, to create red hot relevance. Understand evolving customers and relationships within your #ecosystem. Learn from brands like Marvel and Disney to energize interactions, push boundaries, and keep the data flowing for enduring momentum. 2️⃣ Ignite all areas of influence by harnessing the network beyond a linear journey. With consumers using multiple devices and taking inspiration from various sources, brands must look wider and adopt an ecosystem perspective. Translate #interactions into holistic #data for a future-focused plan. 3️⃣ Start with ambition and purpose, not just the product, for meaningful disruption. A good purpose widens the scope of connections, driving emotional relationships beyond #performancemarketing. Learn from successful platforms like CarWow, which connects with non-car fan buyers and builds long-term value through purpose. As CMOs face the future, let purpose power interactions and prioritize the customer while leveraging opportunities within the larger ecosystem. With these strategies, you can confidently embrace what's next! Read the full article below. #Reinvention #MarketingStrategy

Are you tired of cold outreach that doesn't deliver results? Meet Harper - your game-changing outreach partner! 🌟 Our AI technology initiates contact with decision-makers, ensuring your brand is consistently in front of the right audience. Plus, our expertly curated lists guarantee engagement and turn prospects into partnerships. Ready to elevate your sales game? Book a demo now: https://heyharper.ai/ #B2Bsales #AI #LeadGeneration