eyeo’s Post

Are advertisers losing hard-earned brand equity with constant autoplay video ads? Statista cites that users say the two most annoying ad formats are autoplay video ads (with and without sound). While brand equity takes a long time to build, it can be lost very quickly. “There are many ways campaign success can be measured. We need to move away from a last-click approach to a multi-touch attribution model that contains elements of attention and purposeful interaction — such as in the click-to-play video example — that get valued much differently than simply the last click.” -Jan Wittek, eyeo CRO Read the full article from Campaign US for more insights on the panel discussion “Bridging the gap between great creative and user-friendly ad formats” from Cannes last week and hear from experts Jan Wittek, Terry Taouss and Kaleeta McDade on why it’s time to start rethinking how we advertise to users for better recall, performance and brand trust. https://lnkd.in/g8UWC5JC #adformats #creativity #eyeo #userexperience

❌ Myth: Ad blockers are the problem. ✅ Truth: Excessive ads are the problem. People download ad blockers because excessive ads are disruptive and annoying. But total ad blocking negatively impacts the ability to keep the internet a free and open place to consume quality content. 💡 That’s why 350 million users prefer the balanced, middle-ground solution of ad filtering. Ad filtering enables people and businesses to regain control over their experience, content creators and publishers to be rewarded for their content, and advertisers and consumers to connect on mutually agreed terms. Learn more about ad filtering: eyeo.com/what-we-do #adfiltering #adblockers #balance #userexperience #qualitycontent

When discussing online advertising or ad blocking, it’s often assumed users either love all ads or hate and block them all. However, most people’s opinions are more nuanced. They accept ads if they are respectful and nonintrusive, and if users have some control over the ads they see. ✅ 62% of users value control over the types and number of ads they see. ✅ 58% of ad-filtering users are open or neutral to nonintrusive ads. ✅ Ad-filtering adoption increased by 42% since 2021, with 307 million users allowing Acceptable Ads by Q2 2023 (2023 eyeo ad-filtering report) Learn how ad filtering creates a balanced internet, meeting the needs of users, advertisers, and content creators. Read the full blog to discover the value and importance of ad filtering in today’s digital world:  https://lnkd.in/eEt6xGM5 #Adfiltering #Adblocking #Onlineadvertising #Userexperience #Digitalbalance

Did you know that the average publisher loses 10-40% of their revenue to ad blocking? What you may not know is that ad blocking has largely shifted to ad filtering, with over 350M global users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. By focusing on ad filtering instead of ad blocking, eyeo balances user centricity with publisher monetization. Find out how 9 of the top 10 Comscore publishers achieve the ideal equilibrium in the publisher’s guide to ad filtering. https://lnkd.in/e9iesyuD #userexperience #adfiltering #publishers

We believe in a balance of interests that benefits everyone and allows for a fair and open internet. That’s why we build technologies that create a balance: between people and profit, between content and commercials, between companies, content creators and consumers. Discover more at our website at https://lnkd.in/eEzVYzpa #userexperience #adfiltering #privacy

Prediction: There will be 1 billion ad-blocking users in 2024 Ad blocking is a symptom of a larger problem – bombarding users with annoying and disruptive ads. We know that ad blocking can negatively affect publishers, advertisers and even users. So what can publishers and advertisers do to ensure a fair value exchange with the user?  “There is a middle ground for an ad-supported internet, as long as we put the user first.” -Vegard Johnsen, CPO Ad filtering can support a healthy ecosystem, that keeps quality content freely accessible. With ad filtering: -People have control over their experience -Publishers and content creators are compensated for their content -Advertisers can connect with customers on mutually agreed terms -Tech solution providers can offer a better user experience at lower costs Find out more in our Guide to Ad Filtering: https://lnkd.in/gpDESs-y

Manifest V3 is officially here and our technology is ready. eyeo’s ad-filtering extensions are among some of the first web extensions to adopt MV3 so our users can continue using their favorite extensions across all of their devices and platforms. While MV3 introduced fundamental changes to the way extensions work, we wanted it to go unnoticed by our users and various partners who rely on it for a fair value exchange. Read this blog for the details on how our team overcame a series of challenges to ensure a seamless transition to the new framework and how to join a session with the engineers who made this happen. https://bit.ly/3Lnl7tr #MV3 #adfiltering #UserExperience #TechInnovation

Where Flexibility meets Belonging 🌐 eyeo is revolutionizing the internet, and we invite you to join our dynamic team. At eyeo, we've crafted a hybrid culture that blends the flexibility of remote work with a strong sense of community. Our semi-annual in-person sessions foster belonging and collaboration, ensuring you feel connected to our mission and team. Grow with us as we revolutionize the internet, offering a unique opportunity to thrive in a dynamic and innovative environment. Apply now and embark on an exciting journey with eyeo! https://bit.ly/3xAoTMB #Remotejob #Hiring #Techjobs #Flexiblework #Homeoffice

Browsers and OEMs can provide an improved browsing experience through trusted technology. Outsourcing user-first features, like ad filtering, can save time and money that can be used to create competitive differentiators, all while generating a new revenue stream. Unlike traditional ad blocking, ad filtering ensures a positive and uninterrupted online experience for users, monetization opportunities for publishers and access to a receptive audience for advertisers. In essence, ad filtering fosters a digital ecosystem where everyone wins. Find out how to provide a better user experience for lower cost while opening new revenue opportunities in our Tech Partner’s Guide to Ad Filtering. https://lnkd.in/gCZ-ep9z #adfiltering #OEMs #browsers #userexperience #adfilteringguide

Merci beaucoup Cannes 2024! The festival is wrapping up and we are leaving here with connections, insights and plans for the future. We’d like to highlight how collaboration and user centricity are vital to tackling challenges faced within the industry and the internet at large. This week in Cannes, we connected with industry leaders to spread our message of why a user-focused internet means long-term success for publishers, advertisers and tech solution providers. Over the past few days of breakfast sessions, meetings and apéros in our Cannes townhouse, we focused on the importance of ad filtering and user-first strategies – how we can spark creativity within limited ad formats and how leaders in the ad tech space can collectively continue important initiatives, like conscious advertising, driving consumer behavior changes and ad inventory quality. We walk away from Cannes with a better understanding that we need to focus on the user and truly collaborate in order to drive real change on extensive issues like sustainability, privacy and brand safety. These are essential to transforming the internet into a trusted, sustainable and accessible place for everyone. #adfiltering #eyeoXCannes #Cannes2024 #usercentricity #collaboration