We've already seen top companies rapidly upgrading their Creative teams to take advantage of GenAI to drive performance. And rightfully so. Successfully implementing AI in the creative workflow will require bold changes to the company's design team. But it's nothing to freak out about. Hear me out. So far, the most ambitious companies are investing in the following three areas: 1) Data engineering capabilities: With the advent of GenAI, one of the big surprises for us has been that our Data and Creative teams have suddenly started to work together all the time. They were previously completely disjoint teams that would never really speak to each other, but today, integrating AI into the creative workflow critically requires data engineering. This holds particularly true for large enterprises, where collecting and annotating data and building custom models is key to success. 2) DesignOps: This role orchestrates the workflows and processes to keep things running smoothly. Many companies have started to hire for this role and it will only become more important in the future, while others downsized DesignOps roles in 2021-22 and are now regretting it. With AI, getting solid DesignOps in place is critical. 3) Startup partner ecosystem: There are literally hundreds of startups out there trying to hustle for a position in creative AI. We talk to 10 a week. There's so much amazing stuff going on (and please DM me if you are an AI founder interested in a chat - we are super curious and purchase a lot of software these days). But interestingly, we also see the top enterprise companies already working with these startups, and reaping the benefits from them. Founders of these startups are "doing things that don't scale" and for many enterprises, there is an unprecedented chance for access to talent, advice, and broader solution support. The "old" way of structuring design teams with designers and an art/creative director overseeing them still makes sense in a lot of ways. The core of what designers do in their day-to-day (the ideation and the conception) will still be relevant. AI will just make them better and more efficient. The companies that can offer this kind of AI-enabled, on-demand creative service are going to have a major advantage–we're already seeing the shift (brands working with Superside see ~60% cost savings). Clients can tap into the latest tools while keeping the human expertise and strategic thinking front and center. For those of you who are still on the fence about AI in design, what are your biggest concerns or reservations? Curious to hear what you have to say!
Superside
1mo
The numbers tell the story 🙌
Stu Whitwell
1mo
If you can imagine it, you can create it
Dio-go Ri_ffóios
1mo
pois... ;)
CEO @ Compound; Building a social media agency for B2B companies; Founder, Social Files
1moThe benefits of integrating AI into your business is definitely there