Gabriel Wolff’s Post

In DTC, conversions are King – but believe it or not, they’re still just one piece of the puzzle to your long-term growth. A high conversion rate will tell you that customers enjoy shopping on your site, love your products, and that your acquisition efforts are paying off... But a high repeat purchase rate can tell you that customers who convert once are likely to convert again and again. That means someone who buys more than once is someone who genuinely “buys in.” Don’t get me wrong… Conversion Rate is and always will be important, but growing a DTC brand is a marathon. Not a 100-meter dash. And repeat purchases signal you’re building a community. A community of loyal customers who will vouch for your products with their social circles, show up on the days you drop new products, and who will continue to support your brand for months, or even years down the road. Visitors are fleeting. Customers are recurring. Community is forever. #DTC #ecommercesuccess #ecommercegrowth

5 Problems That Every DTC Brand Suffers From ● Your customer acquisition costs are rising -> Getting the same amount of customers is costing you more and more. ● You can't get a great return on paid advertisement -> You are making just enough to keep them up, and can't invest into actually growing the brand. ● You blindly update your store all the time -> You don’t know if the changes are having a positive or negative impact. What doesn’t get measured, doesn’t get better. ● Your store visitors are not converting -> Even the visitors you manage to get on your store are not buying ● You are unprofitable/not as profitable as you want -> You can’t see the light at the end of the tunnel

Hey DTC founders and owners! 👋 Thinking that new customers are the only path to success? 📈 The Problem with Customer Acquisition: 1. Rising Costs: It's no secret that acquiring new customers is getting pricier by the day. 2. No Guarantee of Repeat Business: Bringing in new faces doesn't automatically translate to loyal, repeat customers. So, what's the true key to sustained profitability? It lies in understanding and maximizing your Customer's Lifetime Value (LTV). Increasing LTV can transform your existing customer base into a consistent revenue stream. Here's how you can make it happen: Ways to Boost Customer LTV: 1. Customer Campaigns on Meta: Leverage the power of existing customer campaigns on Meta platforms.Customer Campaigns on Meta: Leverage the power of existing customer campaigns on Meta platforms. 2. Loyalty Programs: Reward your customers for sticking around. 3. Email Retention Flows: Keep the conversation alive through strategic email campaigns. 4. Post-Purchase Upsells: Capitalize on the momentum of a recent purchase. 5. Existing Customer Discounts: Make them feel special with exclusive offers. Try directing your efforts towards increasing your Customer Lifetime Value. ⚡️ Result? Watch the magic unfold! Remember, the real power lies in building lasting relationships with your customers. Let's #ShiftTheFocus to sustained profitability through a strategic approach to Customer Lifetime Value. 💪✨ hashtag #DigitalMarketing #Ecommerce #PerformanceAnalysis

Are you effectively calling your customers to action? A single "buy now" button hidden away above the fold of your product page may not be enough to engage your shoppers. Here are our tips to get started making your CTA buttons work for you! #ecommerce #ecommercetips #calltoaction #onlineretail #cta

Why do brands [still] get this wrong? 😱 Experience should not be great only during purchase, but rather through the entire customer journey. Yes, this is also when the customer wants to return an item -- or cancel a subscription. It is maddening to me when a brand does not allow users to have a simple and easy way to cancel a subscription. Why would that subscriber ever want to come back? #ecommerce

Boost your customer journey with optimized pop-ups! 🎯 Make sure they appear at the right time, are easy to close, and work seamlessly across all devices. Avoid disruptions by not displaying them on pages like the cart or checkout. A well-crafted pop-up can make all the difference in guiding visitors through your funnel. 🚀 #ecommerce #ecom #emailmarketing

3 Product Launch Hacks You NEED to Know! 🚀 Hey everyone👋! Excited to share a brand new video on YouTube where I'm diving deep into 3 Product Launch Best Practices for Shopify that can boost your sales and increase customer engagement! Check out the video and let me know what you think in the comments below! https://lnkd.in/gpQH_F9b #shopify #ecommerce #ecommercetips #shopifyexperts #onlinebusiness #productlaunch #experttips

🧗♀️ You’re designing the ideal customer journey, and you’re narrowing in on that first purchase item you plan to feature in ads and on site. First, you’ll need to clarify your goals. Let’s walk it all the way back to your ecommerce business’s long-term needs. What unit economics works best for your business’s profitability? Does your customer acquisition cost need to be lower than a new customer’s first purchase? Well, what is your repeat customer rate? This is where how great your product is comes in. If you have a product that 50% of your first-time customers reliably buy a second time or they come back to try something else, and two purchases leads to a high enough average lifetime value for you to justify ads at your typical CAC, then that first purchase can be lower than your CAC. If you can afford to have a customer’s first purchase be lower than your CAC, widen the funnel with an introductory offer like a set of smaller sizes like Salt and Stone’s Mini Deodorant Discovery Set or a single hero product like Stanley’s 30oz Tumbler. You may find that dabbling customers don’t purchase again. But those non-repeaters may still be driving a valuable revenue stream for your ecommerce store and create a wide enough funnel that the repeat rate takes care of the average LTV. The repeat rate may dip as the first purchase funnel gets wider, but if the overall net is wide enough, it will be justified. Pro-Tip: look at how many customers make a second purchase within the first 30 days of their first purchase. Does it seem like that rate could be higher? Play with your welcome email series messaging and see if you can use it to encourage a second purchase within that first 30 days. You’ll see how powerful suggesting complementary products is. It helps if your brand gives them the feeling of being part of something bigger (a community or tribe or movement). #cro #cac #ltv #aov

🚨 Registration Closing Soon: Level Up Your eCommerce Brand's Revenue with Carro's Collaborative Commerce Insights 🚨 If you're serious about effective ways to boost your revenue and cart conversions, then you can't afford to miss our webinar this Thursday at 5 PM EST/2 PM PST. We are breaking down the ins and outs of Collaborative Commerce and how it can help you effortlessly grow your customer retention. You'll learn how to: 💰 Ramp up cart values by as much as 80% 🚀 Turn your single-product focus into a bustling marketplace, no inventory spend needed 📈 Expand your reach with brand partnerships that really pay off 💸 Skyrocket customer lifetime value by 50-70% We'll also be joined by our friends at Okendo, Rebuy Engine, Tapcart, Omnisend, ShoppingGives, and Smartrr for more strategies for improving conversions and customer retention. Can't make it live? No worries, we'll send you the recording just for RSVPing. 👉 FINAL HOURS to RSVP: https://lnkd.in/gVzRix7J #shopify #ecommerce

Boosting your average order value should be a permanent objective for DTC marketing teams as it directly impacts the overall revenue, profitability, & sustainability of your e-com business. Here are 7 reasons why enhancing AOV is so important: 🔹 Immediate revenue boost 🔹 Improved profit margins 🔹 Cross-selling & upselling opportunities 🔹 Effective inventory management 🔹 Enhanced customer experiences 🔹 Optimized marketing strategies 🔹 Gain a competitive edge Read more about increasing your AOV at https://lnkd.in/gdg_SJD3 #digitalmarketing #marketingstrategies #onlinebusiness