Garrett Schabb’s Post

This ad is shockingly subtle. The Nike logo is tiny and tucked away in the bottom right. Instead, Nike plasters the inspirational quote huge and in the middle of the billboard. "Yesterday you said tomorrow." It ties the goodwill built from the quote to Nike's brand. Brilliant. PS: For more content like this, follow Webeye Digital Marketing #Webeye #CreativeAds #AdvertisingTactics #Branding #MarketingStrategy #WebeyeDigitalMarketing

https://lnkd.in/giwNea_B Impactful Advertising: Strengthening Brand Management An impactful advertisement does more than promote—it embodies a brand’s core values and strengthens its identity. Example: Nike’s "Just Do It" Campaign - Aligns with Values: Showcases determination and empowerment. - Reinforces Identity: Celebrates athleticism and perseverance. - Emotional Connection: Inspires and motivates, fostering loyalty. This campaign highlights how strategic advertising can elevate brand management by creating a unified and compelling brand narrative. What other campaigns do you think excel in this area? Share your thoughts! #IntegratedMarketing #BrandManagement #Advertising #NikeJustDoIt #MMKTG5519 #NIKE

Write Slogans Like Nike Dan Weiden was responsible for hugely successful advertisement campaigns for Old Spice, Procter and Gamble, and Coca Cola. His biggest one came from Nike. Nike, previously Blue Ribbon Sports needed rebranding. They changed their logo, shoe design and slogan. The slogan “just do it” has macabre origin. It came from a death row inmate named Gary Gilmore who said, “you know, let's do it” before being executed. We can learn a valuable lesson from this. Slogans, taglines, and leads benefit when they are: - able to evoke emotion - simple and direct - easy to understand Taglines have added benefit when they are paired with campaigns or ads that move the audience (touch the heart) and require one call to action if it’s a direct lead. #leads #ads #writing

In the realm of advertising, capturing attention and conveying a message swiftly and powerfully is an art form. Nike, the global sports brand synonymous with athleticism and innovation, excels in this arena by harnessing the potent combination of striking visuals and compelling narratives. Their advertising campaigns often exemplify the adage, "A photo speaks louder than words," through their iconic imagery and thought-provoking messages. Nike's advertisements are renowned for their ability to tell a story with just a single image. They understand that in today's fast-paced world, where consumers are bombarded with information, a well-crafted photograph can make an immediate and lasting impact and here's an example how they do it 😏 I.C. Ofcourse Nike #JustDoIt #Nike #NikeAds #AthleteEmpowerment #SportsMarketing #VisualStorytelling #NikeCampaigns #InspireGreatness #SocialJustice #InnovationInAdvertising

Nike's tagline - " JUST DO IT " is the most well-known tagline in advertising history. Surprisingly, the final words of a North Americanserial murderer who was killed in the 1970s served as the inspirationfor this widely used term today. #billiontags #digitalmedia #digitaladvertising #digitalmarketingexpert #adcampaigns #digitalcampaigns #onlinecampaigns #SocialMediaMarketing #Nike #justdoit #tagline #branding

This ad is shockingly subtle. The Nike logo is tiny and tucked away in the bottom right. Instead, Nike plasters the inspirational quote huge and in the middle of the billboard. "Yesterday you said tomorrow." It ties the goodwill built from the quote to Nike's brand. Brilliant. PS: For more content like this, follow The Sleuths If you like this, join our newsletter with 2,000+ marketers that teaches you how to create better ads: https://lnkd.in/eF8qCtNg

Do you know how much Nike paid for the "swoosh" logo? $35 ($110 if you adjust for inflation.) Yes, that is all. The video below is from a 1983 ceremony at Nike headquarters in which the company honors Carolyn Davidson for creating the logo. It offers an amazing play-by-play on how Davidson designed one of the most famous logos in the history of the world. The takeaway for any business owner? Don't overspend on the creation of a logo. While you want it to be unique and have meaning, it is very easy to overspend on creative agencies. I've seen clients spend extravagantly on logos only to have the business fail. You can have the greatest logo ever devised, but it ALONE will not sell your product or service. If you execute on a strong marketing strategy over time, the logo will increase in value as consumers associate it with your company. Initially, the logo will just help consumers gain a little more knowledge about your company. My best advice, you can likely get what you need for $1500-$2000 (and many times less). #marketingandadvertising #logos #brand #nike #marketingagencies https://lnkd.in/eh4eiCs6

Presently, I have been trying to run. A bit physically, but more so, mentally. During such a time, I come across this, what I believe is one of the greatest ads ever. Nike with this copy, stirs the soul. I don't read this copy as an ad necessarily, but more like a personal mission statement, something which I might hang on a wall one day. Can you imagine how I perceieve Nike as a brand now? They are not just a company selling shoes for me, but a way of life. #nike #inspiration #missionstatement #branding #advertising

Nike made these shoes for basketball players which enables them to make big leaps and jumps, just like a frog. So how did they advertise it? By transforming a frog into their shoes with the magic of some good ol' CGI. #madovermarketing #socialmedia #advertisingandmarketing #digitalmarketing #brands #creative #design #cgi #nike #advertising #marketing

Also, we can say, “Tomorrow never comes” This has often been attributed to the ancient Greek philosopher Epicurus (3rd BC). He believed that the only thing that truly exists is the present moment and that we should focus on enjoying life and making the most of our time rather than dwelling on the past or worrying about the future. But from the sustainability angle, before we “JUST DO IT”, it is necessary to be conscious of the long-term consequences of present actions. While living in the present is valuable, it should not disregard the need for forward-thinking to ensure a liveable place for the generations to come & balancing the present-focused mindset with consideration for the future is crucial. Also, if we continue to consider “JUST DO IT” from a sustainably positive angel, we can think of it as present-focused sustainable actions like making sustainable choices in daily life by being involved in conscious decisions in the present that have positive impacts on the environment and society, mindful consumption (being aware of the environmental and social consequences of consumption decisions such as purchasing, & immediate environmental impact of the current consumption practices. So, let's “JUST DO IT” (mindfully 😊 )!!!