Geena Davis Institute’s Post

There is this campaign that lives rent-free in my head 🧠: LOEWE's "Decades of Confusion," starring Aubrey Plaza and Dan Levy. With their new campaign, LOEWE has brilliantly turned a potential weakness into a strength. By humorously addressing the common mispronunciations and misspellings of their brand name in a spelling bee format that spans several decades, they've enhanced brand recall and showcased their rich heritage in a playful light. What I personally like is how they have used different platforms for different purposes. The campaign film lives on Instagram (https://shorturl.at/zBKLQ), perfect for their audience and platform, while the behind-the-scenes content, the "going off script" and the more playful content lives on TikTok to tap into the platform's younger, dynamic user base. It's one of my favorite campaigns this year so far and if you have not seen it yet, go check it out and keep that grin on your face for the rest of the day. #LOEWE #BrandStrategy #CreativeMarketing #SocialMediaStrategy #integratedmarketing

Our research brought one of the most powerful attention studies on moviegoers to date. Facial expression maps, over 500 data points, and a completely natural environment meant Screenvision could determine precisely how much attention was spent on-screen during the preshow. Among 18–34-year-olds, 26 seconds of a 30 second ad was viewed in theaters where just 9 seconds of attention would be given to CTV. It's simple, the most elusive demo in media often only puts their phones down at the movies, including during the preshow. To #AlwaysBuyCinema is to maximize attention on the spots you need people to see. Read more from MediaVillage.org about this industry leading work from SVM's research team here: https://lnkd.in/e9f3xhuF #cinema #attentionstudy #cinemaadvertising #moviemagic #genz #millenials #attention #advertising

Self distribution without relying on a traditional distributor gives you more control over your film’s marketing, pricing, and distribution channels, but it also requires more work, effort, and resources. Reach your target audience directly while building a loyal audience.. Retain more creative and financial rights over your film and the revenue streams. Experiment with different platforms and strategies to find what works best for your project. Some challenges of self distribution are: You have to handle all the aspects of distribution: securing rights, booking theaters, creating promotional materials, and managing online presence. You have to compete with other films for attention and visibility in a crowded market. You have to invest time and money upfront

When expensive on-location shoots, rising production costs, and an unpredictable travel industry threaten the ability of filmmakers to acquire cinematic destination footage, we’re asking marketers and advertisers to rethink their production approach and ✨Fly Filmsupply✨ Swipe through for an inside look at our latest campaign, and read more about the campaign on Ad Age: https://flmsp.ly/3rXFQOo

When it comes to the premium video ecosystem, cinema remains at the top of the food chain. From this summer’s Barbenheimer to Taylor Swift’s Eras Tour film, moviegoers bring an energy and excitement rarely found in other audiences. The latest report by the VAB dives into cinemas’ ability to drive passion, engagement and experience and how brands can benefit by aligning with on-screen content. Check out the full report below. #marketingsolutions #premiumvideo #advertising https://lnkd.in/e5DEPXUf

A few weeks ago, I pulled an all-nighter (not a mid-life raving crisis) but to host a panel, broadcast live at ADFEST (Official). Disrupting my body-clock this much, only proves it was a subject matter I/Madam Films Ltd / MADAM are passionate about- Planet Positive Production. Listen/Watch here: https://slt.re/dc47b Key takeaways ✈ Air travel measures as productions highest carbon contribution and hardest to control for production. Solution? ­✍ Earlier conversations in bidding process. Brands to stipulate amount of brand/agency personnel travelling for climate change commitments/not just financial. ­💰 Sustainability needs to be paid for, included within the client budget, essential to production transition of behaviour/ practices. Some Brands/Agencies are committing to this. 💡 Tap back into remote technologies for shoot personnel attendance. ­        🏆 Live Sports broadcast sector been using remote technologies successfully. ­⚽ British Sports, repeat processes, shot lists, camera positions, planned work flow. Factual/Reality TV still working to traditional workflow, slowly adapting, needs more education. 🚚 Remote unit base in UK can produce live sector global content, reducing crew numbers flying from 50 to 10, eliminating the big TV trucks on location, hardware at UK base or in the cloud. ­🖥 Web services/new software technology to automatically transcoding to smaller files, longer projects = smaller data storage. Companies focussing on using renewal electric grid sources for data storage consumption. ­ 🎬 Virtual production, Brands interested in using the technology, especially for longevity of their campaigns (re-using background assets). ­ 🏖 Demand for understanding the sustainability comparisons of a location versus VP shoot, key areas included locations pre-approved, no big location scouts, controllable experience. ­ ⏰ Script dependent, output is high end quality productions, not compromising creativity, shorter shoot days, reduced footprint in both kit & crew travel. ­🎥 Mixed reality productions include, traditional filmmaking, digital background & foreground elements required,  new crew roles created. ­ ♻ Data statistics now starting to be released to compare against production and Post-Production/VFX data storage, VP showcasing more favourably.        ­Thank you to the panelists Claire Wilkie, Gabi Kay, Robert Payton, and my wing-crew Anna Hewitt, Ray Moody, Freddie Muggleston, Dimitris Vachaviolos, to make the UK 03:40 live broadcast happen. ­        ­Green The Bid | LIMITLESS Broadcast | ARRI | Madam Films Ltd / MADAM ­        #sustainability #producer #filmproduction ­

Why does it take 20+ Pros to create a beautiful commercial? Well, let’s take a walk through the set. Lester Platt and STLL STUDIOS are all working seamlessly together. And every crew member knows what they need to get done to get the ball rolling. Yuliia Alexander helped cast great actors to reflect principal brand’s target audience. Dina K. designed visually appealing set that helps to showcase the product in its ideal environment. Spencer Greene setup beautiful lighting and made sure the camera angles highlighted the most valuable features of the product. Olexiy Kryvych directed actors to evoke genuine emotions of happiness, while using the product. Chloe Singer did a great deal of work to prepare the team and location for the production day. Lester Platt produced the show and ensured a successful outcome for the client. So the set was running like a Swiss watch at Stray Vista Studios And everyone was taking care of intricate details to make sure the big shots are absolutely on point. Especially Ace Patel and Nate Strayer, running the virtual volume at the largest virtual production in Texas. Film crew is truly one of the best examples of great team work. How does your set run? ___________ If this was helpful, consider resharing and follow me for more insights on commercial media production and marketing. #videoproduction #videomarketing #contentmarketing #contentcreation

Is it a big opportunity loss or a bigger opportunity ahead? With fantastic reviews across different departments of the movie, the trust in big screens will be restored after a dark period in Q1. A movie is an emotion that connects us; it's a shared experience where we laugh and cry together. The consumption of entertainment as a community is timeless. Brand custodians should view cinema as a regular advertising medium, not just a savings utility, especially with the series of movies lined up this year. While we may not have BARC, the box office collection report remains a reliable and authentic source. Having managed cinema advertising space for over a decade, I can vouch that independent agencies provide accurate and honest insights with publish collection reports. Let's leverage the true potential of this amazing medium. #indiancinema #kalki #cinemaadvertising

Transforming Media and Entertainment: Unveiling the Crucial Role of Post Production Post production is the final stage of the media creation process, where raw footage is edited, color corrected, and sound mixed to create the finished product. Read More: https://lnkd.in/graykWNF #transformingmedia #mediaandentertainment #mediaentertainmentbusinessreview

Beyond the Magic: A Visual Journey of Disney's Public Appeal Through Time (1937 - 2000) part 1.5 Suggestions 1. Focus on Popular Genres and Successful Collaborations: • Prioritize the production of films in genres such as musicals, animation, superheroes and biographies, where greater average acceptance has been demonstrated. • Strengthen collaborations with successful production companies, such as Pixar Animation Studios, to leverage their experience and technical expertise and reduce financial risk. • Explore new collaboration opportunities with other companies specializing in popular genres or emerging markets to expand Disney's reach and potential for success. 2. Adapt to Changing Trends and Expand Content Availability: • Closely monitor audience preferences and film industry trends to adapt production and content strategies accordingly. • Invest in the restoration and digitization of classic films to increase their availability on Disney+ Mx and attract new audiences. • Negotiate copyright and licensing agreements to expand the availability of Disney movies on Disney+ Mx, especially those from previous decades. 3. Harness the Power of Rankings and Explore New Narratives: • Continue to produce high-quality G-rated films to maintain Disney's position as a leader in family entertainment. • Cautiously explore producing more R-rated films to reach adult audiences and expand the range of stories being told. • Conduct market research and audience analysis to better understand the preferences of different demographic groups regarding movie ratings and the types of stories they are interested in. Implementation and Evaluation: • Develop a detailed action plan that describes the Specific initiatives, timelines and resources required to implement each strategy. • Establish key success metrics to evaluate the impact of  each strategy on public acceptance, profitability and  Disney's overall growth. • Conduct regular progress assessments and conduct Adjustments to strategies as necessary to optimize your effectiveness. Images source: https://www.flaticon.com/