🤖 The Future of Search: Google's redesign highlights the growing importance of AI in search engines and perhaps AI's role in displacing traditional online queries altogether. 💭 -The Introduction of "AI Overviews" AI-generated summaries will now appear at the top of search results. Designed to provide users with quick, concise answers to their queries. These are expected to reduce the need for users to click through to websites for information -The Powerhouse Behind the Redesign: Google’s Gemini AI model plays a central role in the new features Capable of summarizing web content efficiently Trained on vast amounts of data -Concerns Raised by Web Publishers Potential for a significant reduction in site traffic AI-generated summaries may discourage users from visiting websites for more detailed information Possible impact on ad revenue and user engagement for web publishers -"In earlier tests, Google served ads above and below AI Overview, but it now plans to experiment with sponsored search and shopping ads within the window itself"- Marketingdrive
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Ads in Google's AI Overview answer box? Of course. As you may know by now, Google is rolling out their AI answers to everyone now. Search Generative Experience (SGE) is now called AI Overview, and the AI Overview box appears at the top of the SERP. You may also know AI Overview is generating some ridiculous and in some cases flat out wrong answers and the ridicule of this is expanding beyond SEO Twitter into mainstream news outlets. However, Google is at it's core an advertising platform, so it's inevitable that ads are starting to show up under the AI Overview part of the SERP. As reported in The Verge by Emma Roth, the ads are of course intended to be relevant to your search. For example, if you search for "what gauge are bicycle brake cables" you should see ads for bicycle brake cables or bicycle shops, etc. Within the AI Overview box is the AI generated answer, followed by some sources where the answer was found. After that, you see the ads. If you want "Google Classic" you need to scroll past those ads. https://lnkd.in/gM4BZk9M
Google’s AI search results are already getting ads
theverge.com
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As a seasoned SEO expert, I've seen first-hand the evolution of Google's algorithms. The future promises even more dynamic changes, as AI and machine learning continue to refine search results, emphasizing user experience and intent. Staying ahead of these changes is crucial for any digital marketer. Understanding the nuances of search signals, and optimizing for E-A-T
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Scale Businesses with Digital Marketing | Insights, Strategies & Guidance for Maximizing PPC | Sharing Advanced SEM Strategies & Thoughts | Problem Solver |Efficient & Effective Search & Social Campaigns
People get really confused about this AI-generated experience roll out. Let's clarify a few things: How will this impact your business? First, it’s important to say, AI-generated responses right now are primarily focused on top of funnel searches, Your site may experience volatility for those keywords. An example of a top of the funnel keyword is: “what is [ABC]”’ type keyword or “What is the weather”. At our agency, our SEO efforts have been concentrated on growing middle and bottom of the funnel keywords that drive conversions Is this a surprise roll out? No. AI-generated response roll-out is not a surprise. What's important in SEO? It’s still very important to have a technically sound website foundation, optimize with advanced structured data codes to tell Google who you are and what you offer. Continue to optimize for middle and bottom of the funnel keywords, and do an online identity analysis to make sure that your brand is properly represented when AI answers are generated. Where will this be rolled out? This will be rolled out in the US market first this week and by the year’s end, it will be rolled out in other countries. Keep in mind, that the Google search engine results page has gone through many updates in the past years and will continue to evolve (think of the introduction of Google Ads, featured snippets, Google Maps, and voice search) What other things you should know? 1) This iteration of the search page is by no means the last one. Search Engine Optimization will always continue to evolve as it always has in the past and we will share with you the things you need to know to reach your ideal target audience. 2) 15% of all Google searches have never been shared before and search traffic is growing by 10% per year, which means that there is more organic traffic to capture every single year. #SGE #Google #AI https://lnkd.in/ekFq_jK4
Google Introduces Generative AI in Search in Major Update
finance.yahoo.com
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Ever wondered how the future of search might look? Google is currently testing AI-generated overviews directly in the main search results, a move that could redefine how we find information online. This innovative approach, part of the Google Search Generative Experience (SGE), is designed to provide comprehensive answers to complex queries without the need for users to opt into any special features. It's a glimpse into a future where AI assists in sifting through the vast ocean of online content to bring you exactly what you need, when you need it. The testing phase is currently limited to a small percentage of search traffic in the United States, focusing on queries where AI can add significant value. Google's aim is to enhance the search experience by providing AI overviews for complex questions, ensuring that these overviews are only displayed when they genuinely improve upon current search results. While the impact on website traffic and the advertising model remains to be fully understood, this initiative marks a significant step towards integrating AI into our everyday search experiences. For those of us in digital marketing, this development is particularly exciting. It signals a shift towards more dynamic, AI-driven content delivery, which could influence how we approach SEO and content creation. As Google continues to refine and expand this technology based on user feedback, staying ahead of these changes will be crucial for ensuring our content remains visible and relevant. Happy Saturday, Casey Jones #DigitalMarketing #SEO #ArtificialIntelligence #Google
Google starts testing AI overviews from SGE in main Google search interface
searchengineland.com
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🤖 ⚠ Google's AI-Generated Answers (and what they mean for SEO) Google has begun trialling their Search Generative Experience (SGE) in the UK ahead of the full launch in May this year. For now, a small number of users will see an experimental overview of results, generated through Google's Gemini Large Language Model (LLM). https://lnkd.in/eACpVJpr 🗝 Key Information - Results will still show links and ads. - The overview will not show for all queries, only where trials suggest it is helpful. - There is some talk of a premium subscription for some AI search features, but no details yet. *So what can we do for our SEO clients?* 🌡 Set Baselines Rankings and traffic will shift and this could be misleading if they're our only measurements of SEO success. ⚖ Pivot to Mid-funnel Since the SGE overview will shift much of the awareness and consideration results as people will use it to learn first. But conversion, loyalty and purchase will still happen through your website. Content that supports your brand as trustworthy and reliable will be key. 📢 Communicate We'll talk to you about what this change means, and businesses will need to keep talking with all stakeholders. This means we can plan and avoid surprises/confusion down the line. Get in touch to understand more about what Google's AI Overview will mean for you your brand's search visibility. Call eSterling on 0121 766 8087.
Google using AI to come up with search answers in UK trial
bbc.co.uk
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I no longer find Google search results to be relevant I've recently switched from Google Search to Perplexity AI for my day-to-day queries. The experience has been good so far Google Search now seems outdated, plagued by SEO-optimized content that fails to deliver the information I want. I have to browse through so many pages before finding anything credible. Furthermore, the abundance of ads, featured snippets, and "People also ask" sections make the search experience more complex than necessary. These features seem to be manipulative, often failing to provide clear answers without understanding the user's intent. Instead, Google seems more interested in keeping users on their search page to boost their ad revenue. As a user, you are not getting what you want, and publishers are also struggling with a fall in traffic and revenue due to their constant updates. On the other hand, GPT-driven search engines like Perplexity AI and others offer direct, to-the-point answers that demonstrate a better understanding of user intent. Additionally, they link sources, allowing users to explore more in-depth information on the publishers' websites. I will not mind if, in the future, these GPT search engines start displaying ads, as long as they maintain the user experience and serve their purpose. Also, search engines that utilize GPT technology should provide fair compensation to publishers for their content. So far, I'm satisfied with Perplexity AI's and similar platforms' results.
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Director at Digitator | Digital Marketing and Search Strategist | Connecting Brands and Audiences Online for Maximum Impact
While I haven't quite jumped fully on the AI bandwagon (I haven't quite got over the notion that it's a bit like cheating yet), I'll admit that it is super useful to generate alternative ideas and an easy way to brainstorm without having to organise a workshop of uninterested colleagues first. I would expect that Google Search is going to change significantly in the near future with an expansion of Google generated answers to many of our most popular search terms. This means that to achieve visibility everyone is going to have to start paying for search ads, and the click costs are going to increase due to increased demand, and Google is going to make more money. Oh well... The addition of AI features to Google Ads is something to be watched with interest, as Google continues to make it as easy as possible for advertisers to spend their budget as quickly as possible. It seems every online tool has integrated AI in some way, shape or form and I'm looking forward to seeing if the quality of the AI suggestions in Google Ads is better than the current suggestions (hint: the current ones aren't very good).
Google Performance Max adds new AI features
searchengineland.com
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Is Google's AI the End of SEO as We Know It? The recent Google updates have me worried. SEOs don't typically theorize what's going on under the hood of each update, but if I'm right, SEOs are in for a world of hurt. One word: embeddings. Embeddings are essentially a way to represent words and documents as vectors in a high-dimensional space. Just as recommender algorithms use embeddings to serve up personalized content, I suspect Google is using them to build an "anti-recommender" algorithm – one that can sniff out and penalize parasite SEO. So, what does this mean for the future of SEO? Those shady linkbuilding tactics and irrelevant media partnerships you've been relying on? They're about as useful as a screen door on a submarine. If you want to survive in this brave new world, you need to focus on creating high-quality, relevant content and building genuine partnerships. As Google's AI continues to evolve, the role of SEOs must change as well. SEO is no longer a specialized skill reserved for tech wizards; it's becoming a part of every marketer's toolkit. At the end of the day, playing by the rules is the only way to ensure your site's long-term success. Google's AI is like a digital detective, and it's only going to get better at sniffing out suspicious activity. The age of the SEO specialist may be coming to an end, but that doesn't mean SEO itself is dead. It's just evolving. #SEO #AI #Google #Embeddings #FutureOfSEO
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For years, Google has been the undisputed king of search. But what if there was a better way to find the information you need? This thought-provoking blog by Ahrefs explores the possibility of replacing traditional search engines with AI-powered solutions. The article dives into the potential benefits of AI search, including: • More Intuitive Searches: AI could understand the intent behind your search queries, providing more relevant and personalized results. Deeper Insights: Imagine an AI that can analyze vast amounts of data to offer comprehensive answers and connect the dots between different topics. • A Shift from Keywords: AI could move beyond keyword matching to truly understand the context and meaning behind your search. While AI search offers exciting possibilities, the article also acknowledges challenges: • Bias and Accuracy: Ensuring AI search algorithms are unbiased and deliver accurate information is crucial. • The Human Touch: There is something to be said for the curated search results and expertise offered by human editors. Whether AI completely replaces search engines like Google remains to be seen. However, one thing is sure: AI has the potential to fundamentally change the way we search for information. What are your thoughts? Could AI be the future of search? Join the conversation and share your insights in the comments below! #AI #FutureofSearch #SearchTrends #SearchMarketing https://rpb.li/M2nYH Thanks for your interest in my posts. If you would like to learn more about how I can help with your digital marketing efforts, schedule a short meeting here… https://rpb.li/Ay3bL Enjoying our content? Looking to make some marketing changes? Visit us at: https://rpb.li/G93FzP #artmillington #CyberSmartDigital #DigitalMarketing #SEO #SEOstrategy #WebsiteDesign #SearchEngineOptimization #PaidAdvertising #EmailMarketing #SocialMediaMarketing #eCommerce #ReputationManagement #CompetitorAnalysis #CompetitiveAnalysis #ContentMarketing #InboundMarketing #ContentStrategy #VoiceSearch #MobileMarketing #GoogleAds #VideoMarketing #GoogleMyBusiness #PPC #GoogleLeads #DigitalTransformation #AI #MarketingStrategy #DigitalStrategy
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For years, Google has been the undisputed king of search. But what if there was a better way to find the information you need? This thought-provoking blog by Ahrefs explores the possibility of replacing traditional search engines with AI-powered solutions. The article dives into the potential benefits of AI search, including: • More Intuitive Searches: AI could understand the intent behind your search queries, providing more relevant and personalized results. Deeper Insights: Imagine an AI that can analyze vast amounts of data to offer comprehensive answers and connect the dots between different topics. • A Shift from Keywords: AI could move beyond keyword matching to truly understand the context and meaning behind your search. While AI search offers exciting possibilities, the article also acknowledges challenges: • Bias and Accuracy: Ensuring AI search algorithms are unbiased and deliver accurate information is crucial. • The Human Touch: There is something to be said for the curated search results and expertise offered by human editors. Whether AI completely replaces search engines like Google remains to be seen. However, one thing is sure: AI has the potential to fundamentally change the way we search for information. What are your thoughts? Could AI be the future of search? Join the conversation and share your insights in the comments below! https://rpb.li/M2nYH Thanks for following my content. If you’d like to chat about your marketing strategy, schedule time with me here… https://rpb.li/Ay3bL Or check out more great articles here: https://lnkd.in/gwyG9ur2 #CyberSmartDigital #DigitalMarketing #SEO #SEOstrategy #WebsiteDesign #SearchEngineOptimization #PaidAdvertising #EmailMarketing #SocialMediaMarketing #eCommerce #ReputationManagement #CompetitorAnalysis #CompetitiveAnalysis #ContentMarketing #InboundMarketing #ContentStrategy #VoiceSearch #MobileMarketing #GoogleAds #VideoMarketing #GoogleMyBusiness #PPC #GoogleLeads #DigitalTransformation #AI #MarketingStrategy #DigitalStrategy #FutureofSearch #SearchTrends #SearchMarketing
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Digital Product Designer, Entrepreneur
1moThe rise of large language models (LLMs) presents a significant challenge for search engine marketers and publishers who have been honing their craft for decades. As LLMs become capable of generating content that directly answers users' queries, publishers risk being bypassed altogether. While advertisers can expect companies like Google to develop new ad formats to integrate with LLM-generated content, the digital media industry is undoubtedly facing a major disruption. To stay relevant, publishers, content creators, and advertisers must embrace change and adapt their strategies to meet users' evolving expectations for precise, high-quality information and relevant advertising experiences. Those who fail to reinvent their products, services, and mindsets in light of this AI-driven shift risk being left behind in the rapidly transforming digital landscape.