Ginger Kochmer’s Post

Transferring creative ideas and imagination is so difficult. I have specific way and a vision for every thumbnail that goes on our channel. Unless I write it out so specifically that it's nearly impossible to screw up, leaving people to their own devices rarely gets the result I want. The question is more, do I let it go and take that time back? Hire a creative director? (I'm not a creative firm and it seems like overkill). Or do I continue to "hover" over this very important process and continue to refine.

With all the economic fluctuations and the fast pace digital landscape changes we are experiencing, I believe the future is fractional Marketing and Creative teams. Studio Cultura has been in the works for quite some time. But it was a slower pace to launch. I wanted to take the time to make sure we are listening and adapting to what is going on across the board in many industries. Some of the best of the best advertising agencies with the most talented creatives are closing or doing massive layoffs. There are many people chiming in with their thoughts as to why this is happening. But I believe to my core that it is not creatives or marketers that should be laid off in such a evolutionary digital era that we are living. Instead, we should lean into creatives, lean into your story more so than ever, and redefine how brands work with marketers and creatives as an extension of you. We are living in times where it is crucial for brands to evolve. Transparency will be what will 'make it or break it' in this next phase of brands. And I guarantee, you will need creatives and marketers. Fractional teams are agile, offer stability and value, and minimizes risk. If you or you know someone that would be open minded to learning more about fractional marketing and creative teams, I'd love to connect!

With all the economic fluctuations and fast-paced digital changes, Studio Cultura believes the future lies in fractional Marketing and Creative teams. Studio Cultura has been carefully developed, listening and adapting to industry trends. As top advertising agencies undergo significant transitions, it's clear that creatives and marketers are more crucial than ever. We must lean into creativity and storytelling, redefining how brands work with marketing and creative teams. Fractional teams provide agility, stability, and value while minimizing risk. If you're interested in learning more about fractional marketing and creative teams, I'd love to connect!

Looking for a smarter investment in your business during economic fluctuations?  Hiring a fractional Marketing and Creative team can be a strategic move for businesses looking for high-level marketing expertise without the full-time commitment and cost. They bring seasoned experience, flexibility, and ability to make an immediate impact, which can be particularly valuable for businesses in growth phases or those needing to refine their marketing direction. A few benefits of hiring Studio Cultura as fractional team members: + More cost-effective as you only pay for the time and services needed.  + 10+ years of combined experience and expertise, having worked with various companies and industries + Flexible in terms of engagement. You can scale our involvement up or down based on your needs and projects. + Bring us in for specific projects, phases of growth, or transitions We'd love to learn more about your business and how we can help be an extension of your team! #FractionalMarketing #CreativeTeam #MarketingExpertise #CostEffective #MarketingStrategy #StudioCultura #MarketingConsulting #Rebranding #ProductLaunch

⚠️NEW LIVE ROLE - SENIOR PROGRAMMATIC MANAGER⚠️ Hi LinkedIn! I've just been given a fantastic #programmatic opportunity for one of the most innovative independent agencies in London! This is a Senior Programmatic Manager role for experienced professionals top come on board and work / manage across an incredible client portfolio! One of the many benefits of working for this company is how high their client retention is! Having a huge focus on quality over quantity (Not working across 8+ accounts at the same time) has allowed them top build solid relationships with their clients. Why is this a positive? With programmatic being so creatively inclined it allows you to have much more of a say and control of the accounts you work on! (You will be the professional at the end of the day!) This company really does break the mold in terms of your typical #digitalmarketing agency! If you are curious about what opportunities similar to this one are active around the market, get in touch direct or shoot me across a DM! ☎️07536 900831 📧patrick.g@herd.digital Herd Digital #london #londonjobs #creative #programmatic #programmaticadvertisement #careers #programmaticcareers #applynow #digital #digitalmarketing #agencylife #getintouch #newopportunity #prog #DSP #Planning #buying #client #tradedesk #performance #performancemarketing

Myth #3 - "𝐈𝐧-𝐡𝐨𝐮𝐬𝐞 𝐭𝐞𝐚𝐦𝐬 𝐚𝐫𝐞 𝐦𝐨𝐫𝐞 𝐜𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐭𝐡𝐚𝐧 𝐡𝐢𝐫𝐢𝐧𝐠 𝐚 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐚𝐠𝐞𝐧𝐜𝐲." Is your in-house team maxed out on creativity? Discover the hidden 𝐜𝐨𝐬𝐭 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐢𝐞𝐬 𝐨𝐟 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐚𝐠𝐞𝐧𝐜𝐲 that brings fresh ideas and expertise to the table. #ROIofCreativity #SmarterInvestments

A Fractional Chief Marketing Officer (CMO) is a professional who provides part-time or temporary CMO services to a company. Over a full-time CMO, these fractional CMOs are cost-effectiveness, specific project needs, or the inability to commit to a full-time executive role. These fractional CMOs typically bring a wealth of experience and expertise in marketing strategy, branding, digital & non-digital marketing, and other areas of marketing. T Hiring a fractional CMO allows companies to benefit from high-level strategic marketing guidance without the expense of a full-time executive salary. It’s a flexible solution that can be tailored to the specific needs and budget of the business. In the realm of the IT industry, employing a Fractional Chief Marketing Officer (CMO) can indeed be viewed as a groundbreaking strategy. #fractionalCMO #marketingstrategies #marketingforIT #Gaming #metaverse #saas #ITservices #fintechmarketing

Windswept Huddersfield selfie incoming. I had a great session at Walker Singleton, supporting them through the onboarding of a new tech platform that will be integrated in their new website. It's one of the 100 tasks that form part of their growth strategy and brand transformation. I work as a Fractional Chief Marketing Officer (CMO), or Outsourced Marketing Director. The job description is pretty endless from strategy-setting to marketing decision-making, leading an internal and external team, or managing a full repositioning programme from beginning to end. Sometimes my tasks aren't what you'd call a typical marketing director task. But to deliver the bigger project - in this case brand transformation, we need to work through what's required to onboard a tech platform, which will be used on the website. The beauty of hiring an outsourced marketing director is that they will act just like a full-time staff member, with greater flexibility, more efficiency and less costs. This level of care and focus on getting the transformation complete, working with staff to do so, just wouldn't happen with an agency. And a full-time member of staff, would be focused primarily on their role, and be in 100 meetings per week. If you're a CEO of a high-growth organisation that would like to know if a Fractional CMO or outsourced marketing director could help ensure you're organisation achieves its growth aspirations, reach out. #fractionalcmo #outsourcedmarketingdirector #brandtransformation

Things I did today as a Fractional CMO: - Sent feedback to a designer who is doing a rebrand for Client 1 - Advised Client 2 on how to proceed with their Membership revamp project (Goal: optimize user experience, reduce churn, grow members) - Advised Client 3 on next steps for hiring a Marketing Manager - Interviewed candidates and created a test project for Client 4 who is hiring for a key role on the marketing team - Worked on upcoming launch strategy for Client 4 who is launching a NEW high-ticket offer in April What did you work on today? 👇

#hiring Group Creative Director, Minneapolis, United States, fulltime #jobs #jobseekers #careers #Minneapolisjobs #Minnesotajobs Apply: https://lnkd.in/e7mucSHH Colle McVoy is a full-service creative agency that builds enduring relationships between forward-thinking brands and people. We believe these times of rapid change are filled with opportunities, so we constantly strive to push the boundaries of creativity, pressure test best practices and create new brand futures. To thrive, we need Intrepid Thinkers - people who are fearless and adventurous, relentlessly pushing past conventional boundaries into interesting new spaces.We nurture a creatively driven, award-winning culture, rife with opportunities for people to grow, advance, evolve and develop new skillsets. At CM, everyone is empowered to create their own career path and where people can be the inspired, energized, authentic individuals they are. As a Certified B Corporation, we believe a better future means we have a responsibility to use our expertise as a force for good to benefit all people, communities and the planet. We welcome applicants seeking meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.Group Creative DirectorAs a Group Creative Director, you are the tireless force leading teams to create world-class concepts and articulating the power of those ideas to clients. You have already done your share of making award-winning work and now's your time to bring that out of a creative team, help them refine it and level up the standard of work every day. You create the environment for great ideas and polished executions to happen. You believe in taking a media-agnostic approach to problem solving. You work well with coworkers and clients. And you push for insight-driven strategies that ultimately lead to emotive, effective work.Responsibilities:Direct and inspire teamsLead the selling and execution of the workUnderstand strategic intent of projects and audience/customer goalsDirect creative output on multiple projects, all the while keeping work aligned with brand and strategyCreate strong and effective internal partnerships, leading collaboration across integrated teamsPush yourself and others out of comfort zones to think differently and be innovative in what we deliver and how we deliver itExhibit a positive, constructive and collaborative attitude, even under pressureManage creative talent, ensuring their potential is met and that project expectations are delivered upon90% manage / 10% makeRequired Skills:Exceptional creative chops360 campaign experienceAbility to see the big picture and drive ideas through to specific tacticsProven leadershipStrategic thinkingFantastic presenter; persuasive and effective communicationStrong relationship buildingComfort with the uncomfortableQualifications:12+ years of experience at creatively renowned agencies4