GOOD AMERICAN’s Post

Tis the season for Nordic jumpers. There is one brand that owns the viking crown in Nordic jumpers and that's Dale's of Norway. Jumpers at a £300 to £600 price aren't for the faint hearted. So Dale's has confident and clear positioning which shines through in all their user journeys. Quality. Nordic. Jumpers. I think what hero's through for me is the product photography. Tight crop macro's for communicating quality then wider angles against the backdrop of Norway's intimidating landscape for confidence, differentiation and story telling. Every product having a good variety of brand shots. That confidence extends to the range. Intricate patterns that tell the story of Norway. Such as the 94 Lillehammer Winter Olympics, Snønipa telling the tram jacket the 23/24 Alpine team... keeping them contemporary and not sticking to their 1879 past. They could have been tempted to let the range multiply and grow but their selection is premiumly tight. Overall. Fab brand.showing how to do it at the premium end of the market. #retail #marketing #fashion #positioning

Is London's wet and windy forecast making you want to transport yourself to somewhere more exotic? We can hardly blame you! But, if you're planning on heading to a tropical paradise with white-sand beaches, then you need a showstopping summer wardrobe to match. From sublime swimwear right through to eye-catching eveningwear, here are the best outfits for you to wear on holiday. Click for our recommendations

One of the most frequent questions I get is what shoes I recommend for those long walks sightseeing and the in-famous Italian cobbled streets. Here all my tips for choosing + best buys (spoiler: no, you do not need to spend lots of money on a new shoe wardrobe, unless you want to!) >>> https://lnkd.in/egbdbJr5

One of the most frequent questions I get is what shoes I recommend for those long walks sightseeing and the in-famous Italian cobbled streets. Here all my tips for choosing + best buys (spoiler: no, you do not need to spend lots of money on a new shoe wardrobe, unless you want to!) >>> https://lnkd.in/egbdbJr5

After a hectic few weeks, it’s delightful to have a few days off with my little monkey enjoying the beauty of the Pembrokeshire coast.While many things caught my attention from the world of fashion and beauty in the last 2 weeks - from France seeking to tackle the clothes to landfill conundrum by launching a bonus scheme (offering a discount between €6 (£5) and €25 (£21) per repair) to encourage consumers to repair their clothes and worn-out shoes rather than buy new to Tapestry, (the parent company of Coach, Kate Spade and Stuart Weitzman) entering an agreement to buy Capri Holdings (owner of Michael Kors) - on the drive to Wales I found myself pondering the similarities between good fashion and a good musical… 1. The ‘Les Miserables’ model - create something timeless with longstanding appeal that will have customers come back time and again - think a Barbour coat. 2. The ‘Six’ model - take something people think they know and turn it on its head to create a phenomenon - think ‘the jumpsuit’. 3. The ‘Hamilton’ model - breakdown barriers to capture a new audience and challenge your traditional audience in a new way - think ‘athleisure’ in the pandemic.4. The ‘Stephen Sondheim’ model (‘Sweeney Todd’, ‘Company’, ‘Gypsy’ etc) - the musician’s musical, admired for its complexity, wit, humanity and passion that doesn’t disappoint - think ‘a designer handbag’. 5. The ‘Andrew Lloyd Webber’ model (‘Phantom of the Opera’, ‘Joseph’, ‘Cats’ etc) - the popularist approach, deliver what the audiences want time and again in a familiar and trusted way - think ‘the cardigan’ (a staple, not everyone’s cup of tea but loved by millions)6. The revival model - a tried and tested musical with a fresh take (like ‘Oklahoma’ and ‘Guys and Dolls’ currently gracing the West End) - good fashion trends will come round time and again (eventually) - think ‘mom jeans’.Normal service will resume in a few days… #fashion #retail #beauty #doingthingsdifferently

A Comprehensive Guide to Seasons and Clothes Selection

We obtained more detailed information about the sector at #istanbuljewelryshow We had the opportunity to get to know world-famous brands better, along with rich and glamorous models. #jewelry

Here are 5 things I do for packing when I fly. I MUCH prefer taking only a carry on with a personal item - NO checked bags. 1- plan your outfits. Remember - you are away from your home town - these people don't know you or care what you wear. It's ok to wear the same jeans/pants more than once. 2 - roll don't fold your clothes. Roll your PJs and shove them in your shoes to keep the shoes from getting flattened. Gives you extra space too. 3 - bring multi-use things like a scarf you can use as a swimsuit coverup. 4 - limit toiletries. If you stay in a hotel, they will have shampoo/conditioner and the nicer hotels have lots more amenities for you. And you could always buy more/better when you arrive where you're staying. There is usually a convenience store not too far away. 5 - wear bulky items during flight like a sweater or sweatshirt. You can always take it off when you get on the plane. Unless you're in the Miss America (or Mister - is that a thing?) Pageant, pretty much no one is going to notice or care too much about what you're wearing. Save time and worry by traveling with a carry on!! #A1AwesomeAdventures #TravelAgent #ILoveTravel #TravelAgentsRock #IPlanYourVacation #TravelLight #TravelTips

As soon as I saw that Valentino is opening up a PINK pop up cafe in London I put my pink sneakers on and head that way. I wrote on my business expense: research & development. So to justify the expense, here's my findings: Valentino's not usually known for making your taste buds dance, but they're famous for being one fancy-pants label that's way out of my budget - except if I'm lucky enough to score a thrift find! But hold the phone, they've pulled off a Christmas miracle with a low-budget coffee and hot chocolate truck, a few tents, and minimal decor. Don't expect fancy centrepieces or a Christmas tree that screams "wow," but instead, it's the perfect backdrop for a cosy Christmas in London. The best part? This pop-up's parked at Harrods, and with tons of tourists flocking around, Valentino's brand buzz just went worldwide! Now, we know they could have gone with any colour to make their mark, but the pink palette they chose for December's holiday season was totally scrolling-stopping! #BrandMarketing #BrandActivation #branding

How to wear a heritage brand and be a couturist.