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Not all conversions are equal - some are worth more to your business than others.  By assigning conversion values in Search Ads 360 you can identify and focus on conversions that bring higher value outcomes, ensuring you reach the right audience and maximize your ROI! To learn how to get started, head over to our help center → https://goo.gle/4bsM9dd

Albertsons Media Collective partners with Display & Video 360 to  launch Collective TV, an offering that combines the potential of retail media and TV advertising. Key features of Collective TV include the ability to: ✅ Access to 92% of US CTV households through Google's Display & Video 360 platform. ✅ Activate your first-party data in a way that respects user privacy and protects your data using the PAIR protocol.  ✅ Create shoppable video ads on YouTube to drive direct sales. ✅ Harness Albertsons' shopper data to reach the right consumers while they watch YouTube. More here: https://goo.gle/3xHaw9i #CTVadvertising #retailmedia #GoogleDV360 #CollectiveTV Learn more here: https://goo.gle/464KGZP

The explosion of streaming has redefined what people mean when they say they’re going to watch TV — and AI is primed to help us reimagine what marketers can do. New Google solutions can help to: ✅ Unify your media to connect with viewers across all the content they love. ✅ Enrich the performance of your streaming ads with first-party data. ✅ Put Google AI to work to make your CTV dollars work harder, and create closer connections with viewers. Download or save our guide 👇

Authentic LGBTQ+ representation in advertising isn't just about inclusivity, it's about connecting with a diverse audience, building brand loyalty, and reflecting the real world we live in. Partnering with organizations like GLAAD can help brands create impactful campaigns that resonate with the LGBTQ+ community, driving growth and positive social change. Learn more on how you can ensure your ads are inclusive → https://goo.gle/4cA6j65

Reach Uber's riders on the move! Through Uber's new partnership with Google Ad Manager, Journey Ads are now available in Display & Video 360, letting you programmatically tap into this massive audience and drive results for your brand. → https://goo.gle/45n5FXl

Missed the #GML2024 excitement? No worries! Check out our breakdown of updates for Google Marketing Platform and discover ways you can use AI to drive your enterprise marketing campaigns forward. 🚀 → https://goo.gle/4cmu69q

Display & Video 360 buyers, you can now access Roku's TV streaming inventory! Through Roku Exchange, harness exclusive Roku data to deliver relevant ads to highly engaged viewers. → https://goo.gle/4efNQNX

There are many ways to find success in a post third-party cookie world but PAIR (that's Publisher Advertiser Identity Reconciliation) is definitely one of them. Get the 4 PAIR takeaways from IAB Tech Lab's 10th Anniversary Summit session with LiveRamp's Travis Clinger, as shared by our very own Jessica Nussbaum: 1⃣ Stand out with relevant ads powered by your first-party data. 2⃣ Sustain durable advertising strategies amid signal loss. 3⃣ Secure your data: No sharing, no pooling, you keep full ownership of your data. 4⃣ Standardize on IAB Tech Lab's open-source protocols for a reliable, interoperable solution. WATCH as Shailley Singh talks about PAIR. Additionally, LEARN MORE about the IAB Tech Lab PAIR and how to engage with it → https://goo.gle/3XfzpDs #EndOfTheBeginning #TechLabSummit

Build a durable ads infrastructure across Google Marketing Platform. 🎯 Use the Google tag to secure consented first-party data that fuels your marketing success in Search Ads 360, Display & Video 360, or Campaign Manager 360. Unlock valuable insights with seamless implementation.